SEO

6 Local SEO Tips to Get Your Site Noticed by Potential Customers

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SEO

Did you know that most people search for products and services online before visiting a store? If you’re not taking advantage of specialist local SEO services in Australia, you’re missing out on a lot of potential customers. Local SEO is the practice of optimizing your website to rank higher in search results when people are looking for businesses like yours.

SEO Be Damned. Why Your Blog is About You.

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SEO Be Damned. Why Your Blog is About You.

After I decided to change the direction of Technically Easy, I have been thinking more about what content I would like to publish on Technically Easy. Of course, as I started to think about the content, other questions started to pop in my head. How often should I publish posts? What long should each post be? What type of posts should I write? How many guest posts should I accept?

The odd thing is that I started Technically Easy over six years ago, and many of the questions I asked myself were the same ones I asked myself when I first started. It seems that since I reset the direction of Technically Easy back to the way it was a few years ago, I also reset my thoughts on my blog. After six years of blogging, I have come to one conclusion with regards to my blog, and perhaps blogging in general: do whatever I want.

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Spicing Up Your Social Media

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Social Media

Social Media has become a tried and tested method of promotion for your website and with every algorithm tweak and change that Google and the other search engines are doing social media is becoming more and more important. Google indexes links that come from Twitter and other social media sites (though it is still in talks with Facebook over its user content) and as links are phased out and smart semantic web associations between terms (generally referred to as co-ocurrence) become the norm these social media mentions are only going to become more important. Facebook’s latest announcement, Graph Search just made social networking even more important than ever.

Up until recently you could rely on backlinks to get your site higher in the SERP classification as any Search Agency professional would tell you. But if people do not search for your site through conventional search engines but rather stay within their social network and try to get a customised result from within their social network the whole point of Search Engine Optimisation is moot. Of course not everybody will use Facebook’s Graph feature and, indeed, not everybody has Facebook so there will still be a great market for SEO, even if links will likely keep dwindling in importance.

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Common SEO Mistakes Designers Make

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SEO Mistakes

Designers are usually unaware of the effect of their work in a site’s search engine ranking. They tend to ignore SEO basic rules for the sake of aesthetics. This is quite normal, given that their job is to make the site as attractive as possible. But there are some very common SEO mistakes that can be easily avoided, and that might occur even to the greatest SEO expert.

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3 Common SEO Myths

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SEO

Google has fought its way to the top of the search engine market and web usage is at an all time high. With design becoming easier and easier for users to pick up on, there is a large increase in the number of users creating their own websites and seeking to make it big. Many aspiring webmasters have all ran into the same problem though, to make it big requires a lot more effort than they anticipated.

It takes more than just creating a web page to get traffic, a good bounce rate or even revenues. Most of us have read websites that advise users on SEO, or search engine optimization, but few have actually been able to put these concepts into practice. Google constantly updates their algorithms, and has a history of changing what they value more or less each period, leading to a world wide web of outdated web pages giving false tips on what it takes to get ranked. Here are some of the top current SEO myths.

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Creating a World Where SEO and Web Design Live in Harmony

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SEO

The goal of SEO web design is to launch an eye-catching site that drives traffic. Both the internal workings of your SEO strategy and external workings of your web design require a certain level of expertise, although specialists who declare themselves experts in both the technical tidbits of SEO as well as the aesthetically appealing elements of web design are few and far between. SEO web design is more than making sure your code is optimized for the search engines but with the right combination of skills you can have all of the elements in place.

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Free SEO Reporting Tools for the Business Owner with a Plan

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SEO

Most company owners know that SEO is a long and slow process. You’re constantly waiting to see your name at the top of that search engine results page, but it’s tough to know when it’s going to happen. For this reason, many companies use SEO reporting tools to help ease a little bit of the suspense.

SEO reporting helps keep you in the loop when it comes to your SEO efforts. In general, SEO reporting software will give you the ranking of a keyword you are targeting and then show you the jump in rankings that keyword has over time. Other reporting tools offer information about your web pages for further optimization, the Google PageRank or Alexa ranking of your site, and/or the competition for a specific keyword. Unfortunately, many of these software cost money that many companies just don’t have. In such an up-and-down economy, things like SEO reporting tools usually get the boot when it comes to budget cuts.

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