Social Networking

The Business Leader’s Guide to Instagram

When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore. Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible. Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

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5 Sure Ways to Get More Facebook Shares

More investors are reaping the perks of using social media as a marketing platform. You must do this right if you want to be part of the business individuals who use social media sites like Facebook to their advantage. Social sharing is one of the proven ways of driving more traffic to your business. This means that if you are relying on the medium to market your business, you must create top-notch quality that will impress readers to a point where they will want to share it with their friends, relatives, and other networks.

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How To Bootstrap Your Social Media Efforts on a Shoestring Budget

Social media marketing is a beast everyone wants to tackle. According to Pew, approximately 79% of internet users are on some form of social media, which makes it a vast audience to reach. And while posting is free, this is an area that’s become astronomically competitive. From Fortune 500 companies to your local coffee shop, almost every company looks to try and improve their social media.

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7 Effective Tips to Win More Likes on Your Instagram Photos and Posts

It might have started as a brilliant platform to share captivating moments with family and friends, but Instagram today is now more than that. The numbers alone are staggering; as of June 2016 Instagram had 500 million monthly active users (MAUs), 300 million daily active users, 20% of internet users are on the social media network and it is experiencing a 16% monthly growth. These are numbers that will make any marketer sit up and as a brand you need to take notice.

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Who Is Your Social Media Talking To?

In real life, if you were talking to a customer who was right in front of your face, would you ignore them or simply talk at them? No, you wouldn’t. You would most likely listen to them (we’d hope, anyway), and you’d take into account everything from who they are to what they are saying – good or bad. Social media should be an extension of how you treat your customers in person which is simply in a way that allows you to talk to a lot of them at once.

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How and Where to Start Your First Social Media Campaign

A social media campaign is something that will not begin with a bang. If you’re thinking that the campaign will begin as soon as you post your first tweet, you’re wrong. The campaign goes on in a subtle way, and does not show immediate effects. It takes a lot of time, so if you’re not ready to invest a few hours every day (and a couple spare minutes every now and then) to social media, you should look for agencies in Melbourne and Sydney.

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Six Things to Do with Your Facebook Page and Why

Every small business owner has a Facebook page. Now what? Some few of them are very adept at sharing and posting and putting up their specials – but most of them are not. But before we go too far into what you should be doing, let’s double down on one point. Your Google+ page may be even more important for SEO and driving traffic than your Facebook page. So do everything below with BOTH your Facebook page and your Google+ page too (even if you’re barely maintaining that Google+ page).

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