How to Grow Your Instagram Audience in the Right Way

How to Grow Your Instagram Audience in the Right Way

Instagram marketing does not stop at the point where you create an Instagram account. If anything, the creation of an Instagram account is only but the beginning of the long journey towards Instagram marketing success.

When you get your target audience right, then you would have done over seventy percent of your marketing work. But how can one grow his target Instagram audience the right way and grow his business?

In most cases, the hardest part of growing an Instagram marketing strategy is getting the audience. This is where most Instagram users give up and opt for other channels of getting the audience. This post will provide clear and in-depth strategies for getting your Instagram target audience the right way.

1. Establish your buyer personas

Before you start working on an Instagram marketing strategy, you first need to establish your buyer personas for the business. You need to have a clear picture of your ideal customer. To come with the business personas, you must first understand the products you will be selling, what the product does, and how one will be able to get it if interested.

The creation of business personas is key to growing your Instagram audience. This is simply because people will identify themselves to what the business has to offer, and I ill thus follow you on Instagram to get updates of what you will be posting from time to time.

2. Learn about your target audience using insights

Instagram, just like any other social media platform, has insights that are vital in understanding the audience. You need to understand the kind of people visiting your Instagram profile, their ages, their locations, and the time when they are mostly online. Such insights will go a long way in ensuring that you create content that is customized for their needs.

Growing Instagram audience needs more than just understanding your audience. You have to do all that is in your power to learn about your competitors’ target audience as well. While studying your competitor’s strategy, focus more on the kind of followers they have, and relate it to the kind of posts they have on their profile. It is from such insights that you can know which gaps need to be filled to get more followers for your Instagram page.

3. Know that nothing good comes for free

Growing your target audience on Instagram might need more than just your time. You will have to accommodate it in your budget and spend something small to get the followers for your Instagram profile. Most of the flourishing business on Instagram, at one point in their life, used this trick, buying Instagram followers. And this isn’t any hard since it is only a matter of a few clicks and you have your real and genuine followers from active accounts on your profile. is usually the best place both for beginners as well as those who would like to get more Instagram followers.

4. To understand relevant conversations, conduct audience research

As we’ve already seen, understanding your audience is key to growing Instagram audience. Without it, then it is highly unlikely that you can properly execute Instagram targeting effectively. Social listening is one key option for understanding your target audience. It is the surest way to understand what they are saying, and thus know how to approach them.

5. Utilize Instagram polls

Polls can be a good way of researching your audience to understand how to make them loyal followers. Instagram Stories polls are important for you to ask your audience questions directly and thus be able to understand them better. Through such polls, you will be able to know the kind of content they would like you to publish, the frequency of publishing, and so on.

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