Instagram

Instagram marketing does not stop at the point where you create an Instagram account. If anything, the creation of an Instagram account is only but the beginning of the long journey towards Instagram marketing success. When you get your target audience right, then you would have done over seventy percent of your marketing work.

When you’re an event marketer, you need to have a strong social media presence. Sure, there’s still nothing as effective as making connections in person and getting clients via word of mouth recommendations, but you still need social media to do the rest of the work for you. The thing about social media, though, is that that’s work, too. And having to balance posting on Facebook, Twitter, and Instagram can get overwhelming. Especially if you’re just starting out, it can feel like re-inventing the wheel.

When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore. Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible. Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

It might have started as a brilliant platform to share captivating moments with family and friends, but Instagram today is now more than that. The numbers alone are staggering; as of June 2016 Instagram had 500 million monthly active users (MAUs), 300 million daily active users, 20% of internet users are on the social media network and it is experiencing a 16% monthly growth. These are numbers that will make any marketer sit up and as a brand you need to take notice.