Internet

4 Types of Purchases Augmented Reality is Set to Improve

Augmented reality (AR) was once fodder for science fiction movies. But these days, it’s becoming increasingly popular in everyday life—especially when it comes to selling products. Retailers have started to catch on to AR technology because many consumers are expecting it. Research by DigitalBridge found 41 percent of shoppers “expect to see augmented reality in retail.” As a result, more retailers are offering AR features and programs to improve customer experiences.

Continue Reading

Are VPNs Really Good for Privacy?

If you are looking for a VPN and you are worried about the traces you might leave behind while browsing the internet, below you have a list of some rules you should keep in mind while searching for one.

Just in case you don’t know how it works, a VPN is short for Virtual Private Network. By using a dedicated app, you are browsing the internet through that network. Your connection with the network is encrypted and shields you from prying eyes from outside. Your ISP, for example, won’t be able to see the websites you are browsing, they would be aware only of the fact that you are a using a VPN

Continue Reading

Why A Failure to Use SEO Is a Death Sentence When Marketing Your Content Online

Remember the last time you searched for any type of content online. There are pages which the search engine arranges content in order of their priority. This priority is majorly determined by the main keywords used and those optimized by a website owner. You probably looked for what you wanted amongst the first couple of sites that appeared in your search engine’s results. You are not alone since only 25% of online surfers look out for any content they need beyond the first page.

Continue Reading

The Business Leader’s Guide to Instagram

When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore. Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible. Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

Continue Reading

5 Sure Ways to Get More Facebook Shares

More investors are reaping the perks of using social media as a marketing platform. You must do this right if you want to be part of the business individuals who use social media sites like Facebook to their advantage. Social sharing is one of the proven ways of driving more traffic to your business. This means that if you are relying on the medium to market your business, you must create top-notch quality that will impress readers to a point where they will want to share it with their friends, relatives, and other networks.

Continue Reading

e-Commerce Smarts: Driving Long-Tail SEO

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.

Continue Reading

5 Things Can Boost Your eCommerce Business

After days, weeks and even month of hard work, your ecommerce website is finally ready to conquer the online world. From an idea in the back of your heard, to the process of turning concept to the reality of a published site, here you are, ready for the next step: getting sales. Easier said than that in an increasingly competitive online world, but just because the road to success might require a lot of work, and a smile or two from lady luck, doesn’t mean your site won’t be among the few ones that will make it to the top.

Continue Reading

Spread the Word: Generating Interest in Your New Business

Starting a new business can be tough. What can be even tougher is getting people to pay attention to it once you’re up and running. In the digital age, word of mouth moves fast and trends spread like a wind-driven wildfire. The tricky part is generating the spark in the first place. So, how do you get the word out? If you’re saving money with reasonable hosting prices, you can also use a number of inexpensive methods to get your business noticed.

Continue Reading