Technically Easy

Category: Internet

All posts that are related to various aspects of the Internet can be found within this group.

The Right Broadband for You – Consideration of the Important Factors

Ever had an error 404 or Data Not Found Message on your screen? The broadband you choose makes the difference between easy access to data as well as reduced outages.

And, these are just naming a couple of advantages to a good broadband connection. Surely you must know that a reliable broadband connection brings with it seamless streaming, huge storage capacities, greater security, and much more.

But, how do you pick the right broadband connection?

Well, we’ll be discussing a few factors to make you understand that the right broadband connection can lead to more profits for your business and more prospective clients.

Factors to consider

Naturally, the broadband connection you choose depends upon your needs. But, we’ll discuss the basic points to keep in mind so that you can make a sound and viable decision.

Location

There are two options available to you. You can either go for an in-house or off-site option. Now, if you’re a large business, with hundreds of employees, then an in-house data center makes sense.

Footing the bill for an in-house data center is no joking matter, plus an IT team is required onsite too.

Off-site locations are for middle or small-sized businesses as well as for households.

Reliability

This is a very relevant issue, as many businesses have known to lose customers over power outages, or even downtime.

So, before you choose a broadband connection, make sure that the company has redundancy systems in place to prevent downtime. Also, try to find out how the company manages to take care of the heat build-up from the servers.

Security

Even small businesses need to keep their data safe from cyber-attacks. So, you need to find out about the safety protocols that are in place.

This is also pertinent when it comes to physical security measures. It is important to know that the broadband provider you want keeps its servers safe from unauthorized access, destruction, or even data theft.

Reputation

There is a huge difference between the marketing of a product and the quality of the product itself. So, try and go for options that are recognized for its quality of service.

The easiest way to do that is to find out from your current clientele if you are a business and from your friends and neighbors if you want the broadband connection for your home.

Network services capacity

Network security, speed, and network reliability tell us a lot about the infrastructure of the network. It’s viable to go with broadband connections who have fiber capacity for present and future needs.

As colocation means greater ability to interconnect with other networks, it also makes for greater growth possibilities.

Conclusion

The best to go about choosing the right broadband for you is to identify the factors that will affect your business the most. The same rule applies to homes too.

Nobody wants to be waiting on the computer forever only to be told it’s still buffering. Nope, that’s intolerable. Thus, choose wisely and it’s our sincere hope that this article will help you out a bit.

June 9, 2020
How to Grow Your Instagram Audience in the Right Way

Instagram marketing does not stop at the point where you create an Instagram account. If anything, the creation of an Instagram account is only but the beginning of the long journey towards Instagram marketing success.

When you get your target audience right, then you would have done over seventy percent of your marketing work. But how can one grow his target Instagram audience the right way and grow his business?

In most cases, the hardest part of growing an Instagram marketing strategy is getting the audience. This is where most Instagram users give up and opt for other channels of getting the audience. This post will provide clear and in-depth strategies for getting your Instagram target audience the right way.

1. Establish your buyer personas

Before you start working on an Instagram marketing strategy, you first need to establish your buyer personas for the business. You need to have a clear picture of your ideal customer. To come with the business personas, you must first understand the products you will be selling, what the product does, and how one will be able to get it if interested.

The creation of business personas is key to growing your Instagram audience. This is simply because people will identify themselves to what the business has to offer, and I ill thus follow you on Instagram to get updates of what you will be posting from time to time.

2. Learn about your target audience using insights

Instagram, just like any other social media platform, has insights that are vital in understanding the audience. You need to understand the kind of people visiting your Instagram profile, their ages, their locations, and the time when they are mostly online. Such insights will go a long way in ensuring that you create content that is customized for their needs.

Growing Instagram audience needs more than just understanding your audience. You have to do all that is in your power to learn about your competitors’ target audience as well. While studying your competitor’s strategy, focus more on the kind of followers they have, and relate it to the kind of posts they have on their profile. It is from such insights that you can know which gaps need to be filled to get more followers for your Instagram page.

3. Know that nothing good comes for free

Growing your target audience on Instagram might need more than just your time. You will have to accommodate it in your budget and spend something small to get the followers for your Instagram profile. Most of the flourishing business on Instagram, at one point in their life, used this trick, buying Instagram followers. And this isn’t any hard since it is only a matter of a few clicks and you have your real and genuine followers from active accounts on your profile. https://instagrowing.net/buy-1000-instagram-followers/ is usually the best place both for beginners as well as those who would like to get more Instagram followers.

4. To understand relevant conversations, conduct audience research

As we’ve already seen, understanding your audience is key to growing Instagram audience. Without it, then it is highly unlikely that you can properly execute Instagram targeting effectively. Social listening is one key option for understanding your target audience. It is the surest way to understand what they are saying, and thus know how to approach them.

5. Utilize Instagram polls

Polls can be a good way of researching your audience to understand how to make them loyal followers. Instagram Stories polls are important for you to ask your audience questions directly and thus be able to understand them better. Through such polls, you will be able to know the kind of content they would like you to publish, the frequency of publishing, and so on.

February 26, 2020
4 SEO Secrets You Wish You Knew Earlier

Some say ranking on Google is hard, very hard. But that’s not the truth.

With some SEO secrets and hacks, you can improve your website’s ranking.

While the internet is filled with n number of SEO tricks that can work effectively, to obtain the best results, it’s important to understand what SEO is and how it works.

That’s what this post aims at doing. Disclosing top SEO secrets, you wish you knew earlier.

So, get ready to boost your search engine ranking.

1. First things first, on-page before off-page

Businesses often spend all their marketing budget on acquiring backlinks to enhance their off-page profile for better ranking. This is great, but they neglect the part that matters the most — on-page profile.

Everything; all your marketing efforts will start working once you carefully optimize your on-page ranking factors. Half the battle is already won when on-page issues (like broken links on the website) are fixed.

So, before you create strategies for link building, focus on optimizing your content, URLs, title tags, because that’s what search engines look for.

On-page optimization is the first thing that comes under website development in Greenville, SC.

2. Meeting user intent is crucial

The first approach that hits most marketers is adopting n number of tricks and tactics to rank higher in search engines. But that’s where they fail to understand what SEO is about.

Higher rankings are only great when they cater to the needs of the consumers. A page that doesn’t match user intent will never have a good dwell time. That’s simply because it’s not solving any purpose, providing the right information, or answering relevant questions.

Such pages have a short life span and only lead to an increased bounce rate. As a result, google recognizes such sources as spam, and their rankings drop drastically.

So, if you don’t want something like this happening with your site, you must be able to add value to the customers’ life. Now how can you do that?

By offering information that matches users’ intent. Research for frequently searched keywords around your products/services, and create relevant information catering to your target audience.

3. Create content for people who can give you links

Some old-school marketers believe that link building is dead. But that’s not true. Although the strategy is old, it is as ripe and relevant as ever in 2020. Links are still critical to acquiring better rankings in SERPs.

There’s no denying the fact that link earning is the best way to prove your credibility and reliability. But, creating unique content to attract links from high-domain authority websites, bloggers, and marketers is crucial too.

When you write specifically for your audience, of course, you accumulate social shares and likes. But by creating content for people who can give you links, you are exposing yourself and your brand to a wider audience. So, make this your mantra, and quickly take a step forward on the ladder of success.

4. Social signals matter

Unlike the relationship between backlinks and SEO, that between social signals and SEO is not defined. However, evidence reveals that it’s real, and when implemented in the right direction, it can enhance your ranking and visibility.

Various studies show that link’s social activity has long been playing a roll in its social activity. No wonder why top Greenville marketing firms include social media as an important factor when creating marketing campaigns for their clients.

Conclusion

It may seem difficult to rank in SERPS, but it is not a hard nut to crack. There surely are a lot of things around the concept that keep marketers confused.

Sadly, those things matter a lot.

Thankfully, we have tried to help you understand some concepts for now.

We hope you find this post helpful.

February 4, 2020
What Are Some Great Benefits of Using Google AdWords?

A lot of people are looking to get their business up and running. And relying on the internet is to be expected, especially now since so many users do their shopping online rather than going to a local brick and mortar store.

As you can guess, there are quite a few ways to get others to visit your website, and when it comes to them, you have to make a choice. A choice of which methods you believe to be the most effective.

Google AdWords tends to be overlooked quite often. Some believe that it is outdated and is not as effective as it once was. The reality is quite different, though. You can make quite a splash with it. Even more so if you include Google Ads Tools that are available for free.

Things will change for those that have doubts and would rather stick to something else entirely after reading this article. The advantages below will be a clear indicator of how superior AdWords really is.

Scaling

If you think that there is a wall you are about to hit with AdWords, think again. The scalability goes to infinity and beyond, and the amount of impact you can make depends entirely on your efforts and nothing else. The business form does not matter as far as growth is concerned, right? And when there is a method to accomplish that, it should be put to good use.

Smartphones and tablet

Since so many individuals prefer to do their browsing using smartphones and tablets nowadays, you could dedicate an entire campaign of ads to target this particular demographic. It could be a great addition to your arsenal.

Multiple campaigns

There are instances when you want to test things out on multiple fronts at the same time. Running a few campaigns simultaneously could really help when you want to gather data on as many different demographics as you can as fast as you can.

Retargeting

Keyword planning is not the only tool that you can put to good use when working with the Google kit. Retargeting could be the difference maker between making a profit and losing your money.

Plenty of people that come to your website are not going to spend any money. And the first time they come here is also usually the last. But if they activate the cookies during this visit, you could potentially make them come back.

The principle behind retargeting is pretty simple. You start a campaign that shows ads to these people, compelling them to come back. At the end of the day, something did cause them to visit your site in the first place, right? This means that the chances of seeing this kind of person visit again are quite high.

Learning

If you decide to take on writing all the ad copies upon yourself, learning a new skill in copywriting should become a real possibility. The top professionals make a pretty penny, and if you ever get bored with your current job, you could always try your luck with copywriting.

Getting a better grasp of digital marketing itself is also something you can expect by spending enough time with AdWords.

Brand awareness

A business needs to rely on more than just sales these days. Brand awareness is just as important. And while most companies tend to hire influencers and use other channels for raising it, ads on Google also help.

Quicker than SEO

Search engine optimization is crucial, but there are times when you have only a few weeks to act. And since SEO takes a long time to become effective, one has to look for an alternative, right? Well, nothing will bring you better results than AdWords in this case.

Being in control

While you do have to spend money on bids and so on, it helps to know that you can always stop the current campaign and start from scratch, or make adjustments in real-time. Monitoring the situation is important, but so is knowing when and how to make the necessary changes.

Metrics

Google Analytics should go hand-in-hand with AdWords. You will not have that great of time without a proper data analysis. Thankfully, the Analytics tool does wonders as it reveals all the information one might need, and thensome.

In conclusion, if you are still doubting the potential of Google AdWords, these doubts should evaporate after reading this article. After all, when you look at all the advantages that one can benefit from, it becomes quite clear that only those who are foolish are not making more use of AdWords.

December 10, 2019
e-Commerce Ideas with the Most Potential

e-Commerce has certainly seen a lot of growth in recent years and it would seem that this trend is going to continue in the future as well. Given how many people are doing their shopping on the internet there is very little to be surprised about.

But it is not just shopping. Those who believe that they can conquer a market should go for it. As they say, there is no good time to start a business. All you need is an idea you can build upon and become the authority of the industry.

Feel like this is something you would be interested in as well? If so, make sure to continue reading and you will realize just how many potential e-commerce ideas are out there.

Print on demand

One of the biggest industries in e-commerce is print on demand. People love custom-made merchandise and plenty of individuals use it on a daily basis, not just for special occasions.

If you want to conquer this particular niche, you will have to work hard on your designs rather than anything else. Marketing is a given, and there are platforms that automate the majority of the selling process, shopify print on demand being one of the prime examples.

Your start will likely be slow, but if you are persistent and stick to the plan, you are bound to come out on top sooner or later.

Groceries online

Food delivery is becoming more and more popular. It is hard to pinpoint the exact reason for this trend, but it would appear that people are getting lazier overall. Sure, pizza delivery and such has been around for a long time, but now you have those who would have all the groceries delivered to them directly.

Is this going to eliminate brick and mortar stores in the future? We will have to wait and see. If you want to profit from this, you will need to find a way to drive customers and ensure that your relationships with vendors are always in a good place.

Social media consultancy

Running a business that focuses on social media management is not a far-fetched idea. In fact, it is probably one of those with the most potential out of this list.

It is no longer just Instagram and Facebook that people use. New platforms are popping every now and then, and brands want to get on top of those immediately. Hiring some outside help with the hopes of winning in the race of attracting the most followers is a natural option. And you could become the driving force in this fight.

Graphic design

There is a high demand for freelancers as well as those who are willing to work under a contract. Finding a decent graphic designer is more difficult than one expects, even if you are looking to create something as simple as a logo.

You could be the bridge, the middleman who would outsource graphic designers. In fact, you could do the same with every other type of freelancer.

Customer Support Agency

While it will take time to establish this idea and make yourself noticeable, there are a few agencies that offer various businesses customer support services. Because new ventures on the internet are popping every day, this particular is certainly worth consideration.

Virtual reality

If you are looking for a simple dropshipping project online, virtual reality equipment seems to be one of the hottest niches at the moment. What started out as a pretty expensive pastime activity continues to move in a positive direction from the customer’s point of view.

The price is dropping as the technology continues to develop, making it much more accessible than it was at first. Add the fact that there are new games in development and you have a clear understanding that VR is a good investment.

Crowdfunding sites

Developing a website like Patreon or Kickstarter is a tall task, but not one out of the realm of impossibilities. If you have a team of people who would be willing to work on this, you could certainly create something special and see money coming your way.

It should become quite clear that e-commerce has a lot to offer for everyone willing to take part and simply get started. Coming up with an idea and getting rid of doubts is always the most difficult thing, and it becomes even tougher when your first idea does not work out the way you thought it would. But as long as you are willing to push through and learn from your experiences, you will be able to land on your feet.

November 21, 2019
What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

You’ve probably heard advertisers talk about Google ads fraud or simply click fraud. You could have even been a victim of this fraud. But, what is Google ads fraud?

Click fraud can be defined as a form of cheating that occurs online in pay-per-click internet advertising. Pay-per-click advertising entails posting ads for which website owners pay a certain amount of money that is determined by the number of people that click on those ads and visit their sites.

Ads fraud occurs when an automated script, a computer program, or a person imitates a legit web browser user and clicks on an ad without the actual interest in what the ad’s link targets. This form of fraud has been the subject of increasing litigation and controversy with advertising networks benefiting from it.

How Does Google Ads Fraud Occur?

Google ads fraud is simply a tactic where users, both bots and humans, click on ads repeatedly to achieve illegitimate results for the ad or publisher. Even the advertiser can click their ad repeatedly with the same intent.

Somebody can also be sitting in front of a computer and mindlessly click a single Google ad repeatedly. A virus or computer program can be used to perform the same act. At its basic level, Google Ads fraud is about the click’s intent. And, this is where this concept gets hazy. How can you determine a click’s intent to ascertain that a person has committed a Google ads fraud? And for what reason can somebody do that?

Why Does Google Click Fraud Occur?

It’s almost impossible to answer the question, what is Google Ads fraud, without knowing how Google Ads work. Google ads appear in search results because advertisers pay for the phrases or words that internet users type in the search engine box. If a company’s ad is clicked on by the user, Google charges it for that click. It’s a cost-per-click system with some clicks costing advertisers more money than others.

The publisher of these ads can be other websites or Google. Google, its advertisers, as well as second- and third-tier publishers form Google’s advertising network. However, Google pays these websites when internet users click on the ads that appear on them. This now explains why a person may commit a Google Ads fraud. There are generally two major types of Google Ads fraud.

Network Click Fraud

The idea of committing a Google Ads fraud is to increase the money earned by a network fraudulently. Generation of false clicks on a Google ad by a partner publisher can earn them more money than relying solely on real people clicks. Perhaps, you might be thinking that Google would also profit from these clicks because advertisers will pay for the fraudulent clicks.

Unfortunately, this is not true. Click fraud degrades the overall quality of Google’s advertising network. That’s because any advertising network’s value depends on the ability to generate real and productive ad clicks and views. A network is of lower quality if it gets more clicks without corresponding sales or inquiries.

Competitor Click Fraud

This is a more malicious type of Google Ads fraud. It’s usually targeted at the ads of a specific company. The main reason for committing this Google click fraud is to generate false clicks and raise the Google marketing cost of a company. Since Google Ads are simply a form of cost-per-click marketing, generating more false clicks will deplete the marketing budget of a company.

This form of Google Ads fraud can mean the end of the advertising ability of a small business. And, if the competitor succeeds in their scheme, they win by appearing more prominently in Google search results pages.

How to Detect and Prevent Google Ads Fraud

Now that we have answered the question, what is Google Ads fraud, you may want to know how to detect and prevent it. Detecting a Google click fraud is sometimes obvious. For instance, if your advertising bill from Google goes up significantly without a corresponding surge in sales, you could be facing a click fraud. However, there are times when detecting Google Ads fraud becomes subtle.

Nevertheless, some companies specialize in detecting Google Ads fraud. These can track your ad clicks to find out if fraud has occurred. You can also check for sudden changes in overall performance data, analyze timestamps, and IP addresses.

There are many ways to prevent Google ads fraud. They include avoiding fraudulent IPs in your ads, excluding locations, and avoiding placements in low-quality sites. There are also third-party software, plug-ins, and services that can help in the reduction of click fraud.

The Bottom Line

Google ads fraud is real. You’ve probably heard an online ad fraud case involving a prominent company. Your company or business could have even been a victim of this fraud. To avoid this fraud, pay attention to your Google advertising bill or use Google ad fraud protection services and tools.

October 25, 2019
Tips to Choose Influencer Marketing Agency

When working with an influencer marketing agency, you have to be able to trust them. This is a new area of marketing that hasn’t been around very long. How can you tell if an influencer platform is legitimate, trustworthy, and has what it takes to achieve the results you’re looking for?

Influencer marketing agencies

The first thing to consider when choosing an influencer marketing agency is their experience. What kind of influencer campaigns does the company have experience with? Ideally, you want to choose an agency that has a proven record of success in executing campaigns with businesses in your niche.

If you do decide to go with a firm that is newer, be sure to ask for an outline of their plan to manage your influencer campaign as well as how they plan on selecting the influencers taking part. In addition, notice how the agency handles its influencers. Do they maintain a healthy relationship between the influencer and the brand? The dynamic between the two is key to a successful campaign.

Your brand should also take note of how involved they would like to be in the process of choosing an influencer. This will make it easier to choose the right agency for your needs. No matter how involved you are, it’s vital that the agency remains transparent.

Pricing is another variable you have to take into account. The influencer marketing agency you choose ought to have a clear structure that will allow your brand to comprehend any fluctuations, giving you the power to plan your budget accordingly. It’s also a good idea to check up on how the agency approaches FTC compliance.

Measuring the effectiveness of the campaign is crucial. Without analytics data, you’re in the dark with regard to how well your influencer campaign is doing. So, learning everything you can about how an agency manages its analytics data should be a significant factor in your selection. Your brand ought to inquire about calculations relating to reach and engagement once a campaign has been completed.

What about cross-channel competency? While no agency is going to be great at everything, any agency you choose should be active on multiple platforms. Having proven experience and competency across all the major social media platforms and maybe some minor ones, too. The most active platforms include Facebook, YouTube, Instagram, and Twitter. Other platforms account for a smaller share of user activity, but can also be important. Ask an agency about smaller sites like TikTok, Vero, or Minds and see what they have to say.

You can also look at how the influencer agency differentiates itself from others. What makes it unique? How do they stand out? Most of all, how can their unique approach and experience benefit your brand? You’ll find that agencies like Grin answer important questions like these quite well.

Types of influencers

An influencer is loosely defined as someone who has a large social media following and can influence consumers to have a positive disposition toward a particular brand. There are several different categories that influencers fall under.

Celebrities play a big role in our culture. They signal what’s trendy and the topics they talk about tend to get publicity. Celebrities are the most obvious type of influencers.

Another type of influencer is journalists. By informing us about current events, they have the power to shape how we view things to a significant degree. What journalists are publishing content about makes up a big part of what is considered relevant in the public share from day to day.

Thought leaders are also influencers. They use a multi-channel approach through consulting with companies, writing thought-leadership articles, or speaking on panels. Influencers often use apps like tagboard, too. Many other kinds of influencers like reporters and journalists look to this kind of influencer for their unique perspective and expert input of a situation or issue. Brands are getting more creative with the way they implement this kind of influencer into their marketing. Online classroom service Udemy, for example, invites specific influencers to teach its specialized courses.

In short, you want to choose your influencer marketing agency with careful consideration. And from there, you will have to choose further what types of influencers will work best for your brand.

September 9, 2019
5 Incredible Ways to Get More YouTube Subscribers

Do you have a YouTube channel and struggling to get more followers? This might be hectic, and as a business person, you might be feeling frustrated. The need to have more subscribers is so crucial, as YouTube algorithm places so much importance when it comes to ranking one’s channel. This post provides 5 incredible ways to get more YouTube subscribers.

1. Publish long videos

Conventional wisdom suggests that we should post short videos that people will just spend a few minutes to watch and do other things. While many people prefer posting short videos, it does not help that person who wants to gain more subscribers. As explained by SMMrank, a company that develops free YouTube tools, the longer your video is, the higher chances of getting more subscribers. A good YouTube video of more than ten minutes has more chances of getting more views as well as subscribers than that of two minutes.

2. Promote the videos in your end screen

In most cases, if someone watches more of your YouTube videos, then that person is more likely to subscribe to your channel. And in order to make a person watch more of your videos, you have to promote videos at the end of the screen. This is an effective way of making the person aware that there is more than what he or she just watched.

Another cool way of promoting your YouTube videos in order to get more subscribers is by simply buying the subscribers. This is an easy and hustle-free way, as it is both cheap and time-saving. By clicking on the link https://youtubegrow.com/buy-youtube-subscribers, you can be able to choose any package that is most suitable with your budget.

3. Have a subscribe button

If you want more subscribers for your channel, then there is no better hack than this one. You need to put a watermark on your video which allows viewers to subscribe to your channel even as they continue watching the video.

Note that the subscribe button is a branding watermark, and thus you need to know how to use it if you are to get any substantial number of subscribers for your channel. There are cases where individuals use their company name as brand watermark to get subscribers. This does not usually work. Instead of using your company name, you should be explicit, and use SUBSCRIBE as a watermark to ask people to subscribe. This way, anyone watching would easily see and know that they can subscribe by clicking on the button.

4. Post quality videos

Many at times we are advised to upload as many videos as we can. This is a good idea, as it makes our viewers have more to watch on our channel. But what if the videos are of low quality? The truth is, even the few subscribers that we have on our channel will unsubscribe the moment they notice that the videos we are posting are of low quality.

For you to get a considerable number of subscribers, you need to ensure that you create quality videos. People would want to watch m0ore of your videos if they find them educating, entertaining or at least helping them solve a problem. You should not focus too much on quantity, quality should reign.

5. Reply to comments

Any company will reveal to you a direct correlation between replying to comments and the number of subscribers that one can gain. This shows that for one to get more subscribers to his YouTube channel, then he needs to spare some time and reply to comments posted by his viewers.

Replying to comments is an easy thing, and it does not even need a lot of time. With just 1-2 hours a day, you could have done a lot to improve the performance of your channel.

August 7, 2019