Why A Failure to Use SEO Is a Death Sentence When Marketing Your Content Online

SEO

Remember the last time you searched for any type of content online. There are pages which the search engine arranges content in order of their priority. This priority is majorly determined by the main keywords used and those optimized by a website owner. You probably looked for what you wanted amongst the first couple of sites that appeared in your search engine’s results. You are not alone since only 25% of online surfers look out for any content they need beyond the first page.

The Business Leader’s Guide to Instagram

Instagram Logo

When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore. Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible. Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

5 Sure Ways to Get More Facebook Shares

Facebook Likes

More investors are reaping the perks of using social media as a marketing platform. You must do this right if you want to be part of the business individuals who use social media sites like Facebook to their advantage. Social sharing is one of the proven ways of driving more traffic to your business. This means that if you are relying on the medium to market your business, you must create top-notch quality that will impress readers to a point where they will want to share it with their friends, relatives, and other networks.

e-Commerce Smarts: Driving Long-Tail SEO

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.

5 Things Can Boost Your eCommerce Business

eCommerce

After days, weeks and even month of hard work, your ecommerce website is finally ready to conquer the online world. From an idea in the back of your heard, to the process of turning concept to the reality of a published site, here you are, ready for the next step: getting sales. Easier said than that in an increasingly competitive online world, but just because the road to success might require a lot of work, and a smile or two from lady luck, doesn’t mean your site won’t be among the few ones that will make it to the top.

Spread the Word: Generating Interest in Your New Business

Starting a new business can be tough. What can be even tougher is getting people to pay attention to it once you’re up and running. In the digital age, word of mouth moves fast and trends spread like a wind-driven wildfire. The tricky part is generating the spark in the first place. So, how do you get the word out? If you’re saving money with reasonable hosting prices, you can also use a number of inexpensive methods to get your business noticed.

What to Look for When Shopping for eCommerce Stores

eCommerce

One of the easiest ways to acquire an online store is by searching an ecommerce marketplace platform like Exchange by Shopify. This platform allows you to shop for online stores or to list your own for sale. If you have been doing this for a while and now want to sell for a profit, you can do so on Exchange. If your journey as a store owner is only beginning, you can also find stores for sale on this platform.

How To Bootstrap Your Social Media Efforts on a Shoestring Budget

How and Where to Start Your First Social Media Campaign

Social media marketing is a beast everyone wants to tackle. According to Pew, approximately 79% of internet users are on some form of social media, which makes it a vast audience to reach. And while posting is free, this is an area that’s become astronomically competitive. From Fortune 500 companies to your local coffee shop, almost every company looks to try and improve their social media.