Internet

e-Commerce Smarts: Driving Long-Tail SEO

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.

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5 Things Can Boost Your eCommerce Business

After days, weeks and even month of hard work, your ecommerce website is finally ready to conquer the online world. From an idea in the back of your heard, to the process of turning concept to the reality of a published site, here you are, ready for the next step: getting sales. Easier said than that in an increasingly competitive online world, but just because the road to success might require a lot of work, and a smile or two from lady luck, doesn’t mean your site won’t be among the few ones that will make it to the top.

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Spread the Word: Generating Interest in Your New Business

Starting a new business can be tough. What can be even tougher is getting people to pay attention to it once you’re up and running. In the digital age, word of mouth moves fast and trends spread like a wind-driven wildfire. The tricky part is generating the spark in the first place. So, how do you get the word out? If you’re saving money with reasonable hosting prices, you can also use a number of inexpensive methods to get your business noticed.

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What to Look for When Shopping for eCommerce Stores

One of the easiest ways to acquire an online store is by searching an ecommerce marketplace platform like Exchange by Shopify. This platform allows you to shop for online stores or to list your own for sale. If you have been doing this for a while and now want to sell for a profit, you can do so on Exchange. If your journey as a store owner is only beginning, you can also find stores for sale on this platform.

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How To Bootstrap Your Social Media Efforts on a Shoestring Budget

Social media marketing is a beast everyone wants to tackle. According to Pew, approximately 79% of internet users are on some form of social media, which makes it a vast audience to reach. And while posting is free, this is an area that’s become astronomically competitive. From Fortune 500 companies to your local coffee shop, almost every company looks to try and improve their social media.

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Pros & Cons of Programmatic Ad Buying

Real-time transactions are enjoying considerable popularity in the realm of digital advertising. Known as programmatic ad buying, the concept relies upon computer algorithms buying and selling ad space on the fly. This sounds like a wonderful idea if you’re trying to hit a given audience at a particular time, particularly when married to dynamic ads (or personalized content) for your prospective targets.

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Easy eCommerce Mistakes – Could These Simply Mistakes Be Holding You Back?

Web design is difficult enough for just a regular business website but for ecommerce websites, the task can almost seem impossible. Mistakes will happen when it comes to designing your ecommerce website, making a misstep here and there isn’t anything to worry about. But if you make a lot of little mistakes it can quickly add up, web design takes a lot of time to master but with ecommerce websites, you can easily rush and make mistakes and sometimes what you think is a great design can be the complete opposite.

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