Social media marketing is a beast everyone wants to tackle. According to Pew, approximately 79% of internet users are on some form of social media, which makes it a vast audience to reach. And while posting is free, this is an area that’s become astronomically competitive. From Fortune 500 companies to your local coffee shop, almost every company looks to try and improve their social media.
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Love it or hate it, chances are that you own a Facebook account – either by being dragged into it by friends, family or employers, 9 out of 10 people hold an account. I was one those who were badgered into creating an account by a close friend of mine, around 8 years ago.
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It might have started as a brilliant platform to share captivating moments with family and friends, but Instagram today is now more than that. The numbers alone are staggering; as of June 2016 Instagram had 500 million monthly active users (MAUs), 300 million daily active users, 20% of internet users are on the social media network and it is experiencing a 16% monthly growth. These are numbers that will make any marketer sit up and as a brand you need to take notice.
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In real life, if you were talking to a customer who was right in front of your face, would you ignore them or simply talk at them? No, you wouldn’t. You would most likely listen to them (we’d hope, anyway), and you’d take into account everything from who they are to what they are saying – good or bad. Social media should be an extension of how you treat your customers in person which is simply in a way that allows you to talk to a lot of them at once.
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A social media campaign is something that will not begin with a bang. If you’re thinking that the campaign will begin as soon as you post your first tweet, you’re wrong. The campaign goes on in a subtle way, and does not show immediate effects. It takes a lot of time, so if you’re not ready to invest a few hours every day (and a couple spare minutes every now and then) to social media, you should look for agencies in Melbourne and Sydney.
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Every small business owner has a Facebook page. Now what? Some few of them are very adept at sharing and posting and putting up their specials – but most of them are not. But before we go too far into what you should be doing, let’s double down on one point. Your Google+ page may be even more important for SEO and driving traffic than your Facebook page. So do everything below with BOTH your Facebook page and your Google+ page too (even if you’re barely maintaining that Google+ page).
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With the number of brands on Facebook reaching the 15 million mark, according to Venture Beat, Facebook looks to have yet another demographic firmly in the bag. Its main competitor, Google Plus, still lags behind in users, and it may…Continue Reading →
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We already know that Facebook is making several considerable changes to the design of news feed. This particular change or development will not only affect one billion online users, but it will impact online advertisers who use the platform to promote their products and services.
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