Every small business owner has a Facebook page. Now what?
Some few of them are very adept at sharing and posting and putting up their specials – but most of them are not.
But before we go too far into what you should be doing, let’s double down on one point. Your Google+ page may be even more important for SEO and driving traffic than your Facebook page. So do everything below with BOTH your Facebook page and your Google+ page too (even if you’re barely maintaining that Google+ page).
If you’re primarily a B2B business, you may want to do the same on LinkedIn. And if you’re sure that your customer base is actively using some other social media, then by all means, do all of the following there too.
This article is primarily focusing on what small businesses can and should do to get more traffic from the activities they take part in on social media. There are other benefits too, but for now we’re mostly focused on driving organic traffic from Social Media posts. Some of that traffic will naturally go to your social media profiles, rather than directly to your website. That’s the nature of the beast, so be sure that people can easily navigate from your social media profile pages directly to your site.