Google • Archives Technically Easy

Why Should You Use the Google Interview Warmup Platform?

May 26, 2022 by Paul Salmon

If you are looking for ways to brush up on your job interview skills to aid your career progression and success levels, there are various tools and resources that you can turn to these days. You will find all sorts of tips and advice that you can make use of online, and this can make it far easier to prepare yourself and increase your confidence levels.

The Real-Time Penguin: Backlinking no Longer on Backburner

November 25, 2016 by Paul Salmon

Google considers many signals when tailoring search results to a user’s query and Penguin refers to one of those signals. First rolled out in 2012, the Penguin update took into account the links pointing to your site. If those links came from sites that were spammy or had a low quality score, your site would likely drop in rank.

Build Your Brand By Advertising With Pubsio, Google, And Facebook

February 8, 2016February 1, 2016 by Paul Salmon

The secret to business success online is not building a better mousetrap. It’s getting more people to recognize that you’ve done it. Using the Pareto 80/20 principle as an illustration, 80% of your success is about using advertising and promotion to build your brand while only 20% is based on creating a superior product.

The Guest Post Battleground

April 2, 2014March 24, 2014 by Paul Salmon

On March 19th, Matt Cutts announced that Google took action against a large guest blog network. It didn’t take long for people to figure out it was MyBlogGuest – a popular site for writing and publishing guest blog posts. Ann Smarty, the found and owner of MyBlogGuest, confirmed Google’s action against her site. The proof was that entering “MyBlogGuest” in Google didn’t have her site in the results.

Matt Cutts had talked about Google taking action against guest posting a few weeks back, but that they moved so quickly and so fiercely against the guest posting network was still a shock for most people. The penalizing of MyBlogGuest, as many of Google’s actions, has divided the blogging community, with some speaking out against the penalty, while others thought MyBlogGuest had it coming.

Once the first shock was just settling among bloggers, Google decided take action against the blogs that participated in using the MyBlogGuest service.

What Google’s Acquisition of SlickLogin Could Mean for the Internet

May 27, 2014March 13, 2014 by Paul Salmon

Android, YouTube, Motorola, Waze: these four companies have all been bought by Google and now work under the search giant’s massive umbrella. Most recently, Israeli start-up SlickLogin has joined that list as Google works to improve the security of its pages, and the security of the Internet as a whole.

With Google’s acquisition of SlickLogin, Google can potentially be signifying a change in login procedures for their products in the future.

Google Hummingbird Changes the Game Again

November 18, 2013 by Paul Salmon

Every so often Google shakes up the search landscape with an unforeseen update that sends SEO managers into a frenzy. Maybe it’s a new security encryption, or maybe it’s new piece of the search puzzle. In select cases, we’ve seen a comprehensive algorithm rewrite.

In the last month or so, Google has introduced all three. In an unprecedented slew of updates, Google eliminated organic keyword data, introduced hashtag value in its search results, and more importantly, released Hummingbird, the biggest technological update in at least three years. Marketing managers are trying to put the pieces of their SEO strategies back together, in many cases with pieces missing. It’s a classic Google move: Invoke chaos and see who comes out on top. It’s up to you to employ the proper responses to keep your website relevant in search rankings.

Google and its All-round Vision

August 23, 2013 by Paul Salmon

It has been a tough last few years for technology companies. Some like Microsoft and Blackberry have experienced drastic downfalls in sales of their products. Others like Apple have hard to work extra hard to retain its already threatened dominant market share. Some technology companies however, have been continually innovating and rising through the ranks. One such company is Google. Over the years, Google has become one of the most profitable tech companies in the market. Its focus on software production and management has put it in a position to easily compete with other hardware companies.