SEO

What to Look for in the Best Open Source Search Engine

Open source software promises a brighter future where everyone can use their creative talent together to improve the things that they use. Even though open source programs may not have the same immense popularity as some closed source applications, you’ll find many open source projects being worked on worldwide.

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Why A Failure to Use SEO Is a Death Sentence When Marketing Your Content Online

Remember the last time you searched for any type of content online. There are pages which the search engine arranges content in order of their priority. This priority is majorly determined by the main keywords used and those optimized by a website owner. You probably looked for what you wanted amongst the first couple of sites that appeared in your search engine’s results. You are not alone since only 25% of online surfers look out for any content they need beyond the first page.

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e-Commerce Smarts: Driving Long-Tail SEO

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.

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Plan Product Launches At The Right Time With The Best Keyword Research Tool

Amazon sellers look for the right keyword research tool for their products. They want to know the accurate price and sale ranks for each product that is listed on the website. However, in the absence of the perfect keyword research tool, they will find it hard and difficult to sell their products online. This is why they need tools that give users proven results and are widely sought after in the market like Keywordinspector and JungleScout.

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The Real-Time Penguin: Backlinking no Longer on Backburner

Google considers many signals when tailoring search results to a user’s query and Penguin refers to one of those signals. First rolled out in 2012, the Penguin update took into account the links pointing to your site. If those links came from sites that were spammy or had a low quality score, your site would likely drop in rank.

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How will a CMS Impact My SEO Efforts?

Search engine optimization (SEO) is all about generating the most relevant content, first and fast. This may seem like it would be accelerated by a content management system (CMS) as the CMS ensures that the content is credible and well written.

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Choosing the Right Words

When it comes to website content, SEO is still king across the Internet. With the proper words and phrases, you can drive traffic to your site through search engine rankings. However, you can’t just pick and choose any words to permanently earmark your website. Consider some of these optimization techniques to keep your website at the top of the search engine pages.

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