Technically Easy

Category: Websites and Blogging

This category will contain any blogging-related posts, that includes platforms such as WordPress and Blogger.

  • Are Infographics still worthwhile for SEO?

    Are Infographics still worthwhile for SEO?

    According to Impressive Digital – Dallas SEO Company, the answer is yes, but not in the way you may think.

    When you create an infographic, you’re creating a piece of content that’s easy to share. That’s because infographics are:

    • Visual – They take advantage of our visual nature by presenting information through images and text. This makes them easy to understand and remember.
    • Easy to digest – Infographics are generally short and sweet, so they don’t require a lot of time or attention from your readers.
    • Interesting – Infographics have the power to make even the most mundane topics more engaging and entertaining.

    What Is an Infographic?

    An infographic is a visual representation of information or data. It can take the form of a chart, graph, map, or diagram. Infographics can be used to visually explain complex concepts in a way that’s easy to understand and remember.

    Infographics were first introduced in 1987 by Sir Charles Joseph Minter who was trying to create a better way to display charts in newspapers. Since then, they’ve become increasingly popular among bloggers and marketers alike as a way of making complex topics easier to understand for readers.

    Why do people like infographics?

    Infographics are one of the most popular types of content online today. In fact, according to a report by Infographic World, over 80% of marketers use them. Why do so many people love them so much? Because they’re easy to digest and understand. They’re also fun to look at!

    People like to share things on social media because it makes them feel good about themselves or their brand — it’s an ego booster (this is why you see so many Instagram photos with quotes from famous people). Infographics make people feel good about sharing them because they’re like mini-works of art that quickly convey key information in an interesting way. And if you create something that people want to show off on social media, you can bet it’s going to go viral!

    Types

    Infographics have been around since the dawn of the internet, but they have recently become one of the most popular forms of content marketing. This is because they are an extremely effective way to build links, boost traffic and help your SEO efforts.

    There are many different types of infographics that you can create, including:

    • Listicles – Listicle posts are made up of several points or ideas that all relate to each other in some way. You can use these listicles for any topic imaginable!
    • How-To Guides – A how-to guide is a step-by-step instruction on how to accomplish something specific, such as how to change the oil in car or how to set up an email account with Gmail. These types of posts tend to attract people who are looking for specific answers rather than general information about a topic they’re interested in.
    • Statistics – Statistics are numerical facts about your industry or niche that you can include in your infographics so that they look more professional and convincing when you share them on social media sites

    Turn complex into easy

    They make complex information easy to understand. People have limited attention spans and don’t have time to read through long articles or blog posts. With an infographic, you can condense complex information into a simple visual format that people can quickly scan through.

    They help you rank higher in search results by encouraging social sharing on social media sites like Facebook and Twitter. When people share your infographic on these sites, it sends signals to Google that there is interest in what you’re saying (which makes them more likely to show it at the top of their results).

  • 6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    Did you know that most people search for products and services online before visiting a store? If you’re not taking advantage of specialist local SEO services in Australia, you’re missing out on a lot of potential customers.

    Local SEO is the practice of optimizing your website to rank higher in search results when people are looking for businesses like yours. Local SEO has become more important than ever. With Google’s algorithm updates and the growing importance of mobile search, it’s no longer enough for businesses to just rank for keywords that are related to their business.

    Businesses must rank for relevant keywords in their local area, or even better within a certain radius from where they’re located.

    Here are 6 local SEO tips that you can use to get your site noticed by potential customers:

    1. Optimize Your Website for Local Searches

    Many people search for businesses using a local pack, which includes local search results from Google Maps and other providers. A website optimized for local searches will display information about your business that is relevant to the user’s location and make it easier for them to find more information about you. Some people may use a mobile device to search for local businesses, so make sure that your website loads quickly on mobile devices and check Google’s Mobile Friendly Test to see how well it renders on different devices.

    2. Claim Your Business Listing on Google My Business

    Once you have a business listing on Google My Business, you can make it stand out by adding photos and videos to help customers find you online or call your business directly through Google Maps. You can also add links to other websites where they can learn more about your products or services.

    3. Use the right keywords

    The first step in optimizing your site for local search is choosing the right keywords. For example, if you’re a retail store selling shoes, try using keywords like “shoes,” “sneakers” and “running shoes.”

    4. Tag images properly

    Images on your site are indexed by Google — so if you use them, make sure they’re tagged correctly with keywords that relate to the products they illustrate. If possible, include alt text on each image with relevant keywords as well as captions that include additional information about the product being advertised (such as price).

    5. Optimize Your Site for Local Search Results

    The first step in doing local SEO is to optimize your site for local search results. This means creating pages on your website that are optimized for specific keywords that relate directly to your business location. For example, if you own a restaurant in Chicago and serve pizza, create a page on your website called “Chicago Pizza Delivery” and optimize it with keywords like “Chicago Pizza Delivery” and “Best Pizza Near Me” (if those phrases are searched by people in Chicago). This way, when people who live near Chicago search for pizza delivery businesses online, your page will appear among the first results returned by Google.

    6. Use social media

    It’s no secret that social media is a great way to reach out to your audience and build brand awareness. But did you know that social media can also help with local SEO? By following some of the tips below, you can get your business more exposure on major platforms like Facebook, Google+, Twitter and more.

  • Understanding Multi-Carrier Shipping APIs

    Understanding Multi-Carrier Shipping APIs

    If you are running a business and use an eCommerce model, you ship your customers products. Most companies do that these days, though some still use only brick-and-mortar store locations. Either option can work for you if you consistently come out with great products and have a strong market presence.

    You should always look into technology that can help your business succeed. We will talk about one technology form in this article you should know about if you’re not using it yet. APIs have existed for some time, but some business owners might not necessarily understand their potential.

    What Exactly is an API?

    API stands for application programming interface. It is a way to connect computer or computer programs. The software for each device or program communicates with each other using a simple language that they can all understand.

    You might also sometimes hear the term API specification. That is a standard or document that describes how to build one of these connections.

    What is a Multi-Carrier Shipping API?

    Automating your shipping is a great thing for a company to do. When you do it, it can save you both time and money.

    You can look into companies that sell or rent shipping APIs as ongoing services. It’s similar to SaaS, or software as a service. You can automate many shipping aspects and help your company run smoother.

    Having one API for 81 carriers or more is excellent if you can do it. The more carriers you can include as part of your shipping API, the easier it is to attract new customers. Your potential customers want easy shipping, and implementing this technology is a way you can provide that for them.

    How a Multi-Carrier Shipping API Works

    Say that you have a business website where potential customers can find all your products available for sale. They know they can order those products and get them shipped to their residences anywhere around the country.

    If you have a multi-carrier shipping API and someone puts in an order, that API instantly goes to work. It communicates seamlessly with whatever parcel service delivers to that part of the country.

    The API can communicate with the US postal service, UPS, FedEx, DHL, or any of the others you might know and recognize. You can see the new orders as they come in at a central hub that tells you everything about each shipment you need to know.

    You’ll see who placed the order and when they did it. You’ll see what carrier will pick up the package and drop it off. You can see the expected drop-off time and how much postage that company charged you, which you can then pass on to the customer as part of the purchase price.

    What Else Can a Multi-Carrier Shipping API Do?

    Multi-carrier shipping APIs can do a lot more than that, though. You might look for ones that can automatically generate shipping labels for you with bar codes on them that the carrier can scan to track the package’s location. You can get one that integrates and communicates with popular shopping apps like Shopify, BigCommerce, and WooCommerce.

    You can find one that you can set up within minutes if you’re reasonably tech-savvy. If you don’t handle this part of the business so much, that’s fine. You can get your IT department to do it if you have one. If not, you might contact an IT freelancer who can set up the API for you.

    You can get one that comes with 24/7 live technical support if you ever have a shipping issue you need to address. Your API can also handle international shipping if you’re ready to make that leap. If your products catch on very well in the US, you’ll probably want to investigate foreign markets if you feel like these items have worldwide demand or potential.

    You can use the API to look at shipping manifests whenever necessary. You can use it to cancel a label if a customer changes their mind before you ship something to them.

    Usually, the more you learn about shipping automation with APIs, the more likely you will want to do it. If you don’t automate your shipping with the proper API, you’ll need to spend a lot more time working on the shipping process.

    With the proper API in place, you won’t need as many employees, so you’ll save money on your payroll. You can then allocate those funds elsewhere within the business.

  • Ideas & Tactics For Your Startup Digital Marketing Strategy That Will Work In 2022

    Ideas & Tactics For Your Startup Digital Marketing Strategy That Will Work In 2022

    Launching your firm in this highly competitive global business field is a significant accomplishment in itself. A lot of interest has been devoted to digital marketing recently. Its ability to promote businesses and services at a fraction of the price of traditional advertising.

    Your startup’s solid digital marketing goal is essential in today’s fast-paced and influential business world. When starting a business, digital marketing is a crucial tool that may make a significant difference in your online visibility and profitability.

    The ability to cut through the bluster and deliver your marketing message to potential customers is critical. Despite how innovative your product is or how far your company has progressed, there is always room for improvement. Your startup’s success will be limited if you do not use digital marketing. To be sure, these are the steps and tricks you should stick to when it comes to using digital marketing to promote your startup.

    Create an accessible web page for all users

    The importance and complexity of having an online presence have increased exponentially in recent times. Your company’s exposure must be enhanced by using a sophisticated website that is informative and multi-functional to advertise your brand effectively.

    To get your site to appear rapidly in search results, it should be well-designed with eye-catching designs and relevant imagery. If you have any testimonials, include them. Customers today place high importance on authentic customer testimonials.

    Check the page descriptions for errors. Because poor grammar might turn off potential customers, you must be sure that your site is clear of spelling and typographical issues before publishing it. Do not forget to include pictures.

    Graphic content such as photos, videos, infographics, graphs, and charts can help you capture and hold the attention of your website’s visitors. This is merely the start of a successful drive in the world of digital marketing. A website’s visibility relies on its structure and content, not only SEO and keywords.

    Developing content that is valuable

    A robust content marketing plan that engages your target audience will be necessary for you to be successful. Create original and new material since it can have a significant impact on your target market. To help your audience, you will need high-quality content across all mediums, from online copy and posts on social media to images and blog articles. Organic traffic and higher search engine rankings can both be boosted by creating compelling and well-researched content.

    Blogs, for example, can help your website gain more organic traffic and raise awareness about your company. Optimizing your blogs for long-tail keyword terms is essential if you want your website to receive more focused traffic.

    The process of increasing your startup’s digital presence and beginning to establish its brand is effortless. The material you develop also aids in generating leads and demonstrating your knowledge and skills. Creating educational ebooks and putting them on a secure server behind a series of landing pages is one option.

    Aim to connect with your customers

    Even though it is one of the crucial digital marketing strategies, it is also most neglected. It is not always necessary for your marketing efforts to focus on sales. Engaging content is vital for influencing your target audience to engage with your business and participate in its activities.

    It is essential to keep in mind that user-generated content (UGC) is an excellent approach to demonstrate the value of your business to prospective clients.

    Conducting a few Facebook polls and a Q&A discussion will assist you in better understanding your audience’s thinking. They may even reveal some hidden gems that your startup was previously unaware of. You also convey to your customers that you are concerned about them on a human level, rather than just for monetary gain.

    Make the benefit of video marketing part of your plan

    In its simplest form, video marketing is compelling video content in digital marketing campaigns aimed at increasing brand awareness and, ultimately, revenue. Today, most viewers end up watching movies that are both educational and entertaining at the same time. Individuals find watching videos more aesthetically appealing than reading a piece of content.

    Produce titles that are both fascinating and appealing to the reader. Make sure that the titles of your videos incorporate your primary keyword and are related to your company’s message. Because of this, the title may help attract potential customers.

    They are more likely to share it as a result of this preference. Make sure that your movies are consistent, insightful, and full of helpful information made with the help of an online video editor. This is quite important because it can assist people in entertainingly learning more about your company.

    Social media marketing should be a priority

    Social media marketing aims to raise consumer knowledge of your brand, improve sales, and enhance your company’s public image. For this reason, many social media marketing campaigns emphasize the creation of both educational material and advertisements and engaging with customers on various social media sites like Facebook and Twitter. The quality of your material is critical in achieving success.

    The majority of businesses find it nearly impossible to find the time to manage their social media profiles and develop meaningful interactions with their target audiences. Your social media efforts will be fruitless if you do not have a strategic plan. Establish a strategy and conduct yourself professionally on social media.

    Search Engine Optimization

    When accomplished accurately, search engine optimization can be the only thing that keeps your startup afloat for an extended length of time if done correctly. An SEO strategy enhances your website to rank well in search results for relevant keywords and key phrases.

    Every business on the internet optimizes its website to rank higher in search results, which every company, regardless of size, can accomplish. All that is required is research and dedication.

    Conclusion

    To find out which digital marketing technique works best for your firm, you have to set yourself off there and give it a trial. There is no single universal answer for any equally effective organization in all situations.

    While there are many options for achieving your objectives, you should always prioritize those with the most significant impact and cost-effectiveness. By adhering to these six digital marketing tips, you will be far more prepared to stand out and achieve actual results from your digital marketing efforts.

  • An Easy Process Of Creating A Website For Your Small Business

    An Easy Process Of Creating A Website For Your Small Business

    The world has undergone tremendous transformation over the last few years, thanks to advancements in technology. The business industry is not immune to such changes. If you have a small enterprise, you should also think of embracing these changes.

    Having a business website comes with many benefits, but you have to ensure it holds a place on different search engines by procuring the best link building service. Creating a business website may sound hectic, which is why this article is here to guide you.

    Select the platform you will use to build the qebsite

    There are several platforms to create a website for an enterprise, but some of them will require you to have outstanding coding skills. This is why many businesses hire professionals in information technology.

    Fortunately, you do not have to worry about that because some online platforms allow you access to excellent features and give you complete control over your website. Moreover, some of these platforms provide some of the best web designs, and they allow you to customize these designs as you wish.

    WordPress is one of the appropriate to-go-to places if you want to create a website free of charge. Nonetheless, you will be responsible for looking for a provider of web hosting services, which comes at a fee.

    Choose a unique domain name

    You should never forget when choosing a domain name that it should be in line with your business title. However, several websites can help you generate the best domain name for your enterprise’s website if that feels overwhelming.

    You must remember some specific tips to follow when creating a domain name for your website. You must ensure that the name is short, easy to spell, and connects directly with your business’ keywords.

    Looking for an ideal hosting provider

    Unfortunately, you can avoid this step if you decide to go with an all-in-one website builder. Nevertheless, if that is not your decision, it is time to pick one of the best web hosting companies available today.

    Since you have a small business, it is advisable to focus on cheap packages offered by the web hosting company. Nonetheless, if your budget allows it, you can move to more advanced packages, especially once your business grows.

    Pick a template or theme

    The best thing about creating a simple website is finding lots of themes and templates to use, most of which are free. You even stand a chance to access premium themes, which may come with outstanding features, such as an integrated page builder, e-commerce pages, and pre-built portfolios.

    Most of the themes are templates you access on these platforms and are customizable. That means you can play around with them if you wish to ensure that they give you the image you desire to see on your web page.

    While customizing, do not concentrate on what you want. It is advisable to have your target audience in mind because the goal of your website should be to increase traffic as much as possible.

    Create enticing content

    The main reason for having a business website is to have many people looking for your goods or services. In that case, the content you display to them determines how many people you attract and how the conversion rate will be. There are a few sectors that should never lack in your content.

    These include a contact page, an about-us page, a homepage, a page describing your products and services, and a blog. Some of the free website-creating platforms you find today will allow you to make the relevant pages and add whatever blog posts that you want to include on your website.

    Embrace SEO and publish the website

    SEO allows your website to rank above your competitors’ websites on different search engines. Once you are done with search engine optimization, make the website public by publishing it.

    Operating an enterprise means being updated on the current trends, especially to remain relevant and fight your competitors. Creating your online presence may seem like a challenging task, but it is not. Several online platforms allow you to create a free website for your business to ensure that you market your products to a larger audience.

  • Tested Ideas for Successful PPC Marketing Campaign

    Tested Ideas for Successful PPC Marketing Campaign

    To promote your business, you use different SEO techniques, including social media posts and blogging. LinkedIn is a powerful platform to increase the engagement of potential customers with your business. Along with all these efforts, you cannot ignore PPC (pay per click) marketing.

    Undoubtedly, PPC marketing services will help you stay ahead in the competition. By using PPC strategies, you can increase the visibility of your company on the web. Moreover, you will get a chance to target a specific audience. For your help, here are some tips for PPC marketing. These will help you to improve your ROI (return on investment).

    Multiple ads and A/B testing

    For your business, you will need specific ads. You cannot randomly select an ad to promote your business. To get PPC ads with the highest conversion rate, make sure to test them. Indeed, A/B testing is a simple process.

    Create two different ad campaigns and use Google analytics to determine their performance. You have to tweak body text, headline and landing page frequently to create the best PPC ad. Remember, you have a consistently evolving group in your customer base. Hence, regular A/B test is important.

    Long-tail keywords

    Nowadays, web users are frequently using long-tail keywords to find services or information. For this reason, you can enjoy the benefits of long-tail keywords in your ad campaign. It is important to address particular needs. Make sure to research keywords with low competition. You will need suitable keywords to create an ad campaign.

    Multiple ad groups

    In an ad group, you can target particular keywords. To extend the reach of the PPC campaign while targeting a specific group, avoid restricting yourself. Make sure to set up different ad groups and use A/B testing to determine the best groups for your company.

    Fortunately, several platforms allow you to set up several ad groups, such as Google Adwords. If your ad group is not converting, feel free to delete unproductive campaigns. Remember, your ad campaigns should complement your content marketing tactics.

    Landing page optimization

    To find particular information, users often use long-tail keywords. You can take benefit of this situation by optimizing highly relevant ads and landing pages. Focus on the consistency of landing page verbiage, call to action and PPC ad. Remember, SEO practices will help you to keep landing pages unique.

    Geolocation settings

    A multinational company may not need geolocation settings, but it is essential for local retailers. For this reason, target your advertisements for an intense geographical area. Your ads should target clients within your market. In this way, you can understand the requirements of customers in your area.

    Negative keywords

    PPC strategies are incomplete without keywords, and marketers often ignore negative keywords. Remember, negative keywords may prove helpful to target a particular audience. It is an easy way to increase the relevance of your ads to customer searches.

    Feel free to use negative keywords in an ad campaign. Its outcome might help you to save money and time. Sometimes, negative keywords prove suitable to deter disinterested people.

  • What Can You Learn From Your Users?

    What Can You Learn From Your Users?

    After years of success of user testing, it has been established through the experience of almost all the tech giants that testing is never a waste of time. It is one of the most intimidating, critical, and valuable steps that can prove or disprove your assumptions about the product once in for all. The end-results of performing user testing on any product justifies the investment of both your time and money. It makes sure that your product doesn’t face failure when you launch it in the market.

    While user testing is a great way to know the viability of the product, it can also teach you a lot about the behavior of the user. It can help you to understand the requirements of your user better. Hence, you’ll be able to make user-friendly products easily. UX experts at Adobe describe the importance of user testing by how it can “identify and assess any problems in your product that are causing friction.”

    Here are some of the things that you can learn from your users through user testing:

    User never likes terminologies and jargons

    Your user is not tech-savvy, and you should not consider them one. The user hates technical/organizational terminologies. When they see a website or application that has a lot of jargon on its page, they leave the page instantly. They don’t want to go through the trouble of searching meanings of the words they don’t understand. So, make it as simple and easy for them.

    User never reads every line you write

    Unless your user is targeted or is very involved in the task, they don’t care about those long passages. They will go through the heading, and that is it. Therefore, it is suggested to take the help of the infographics because they have a better ability to grab the user’s attention and make them stay on your website.

    User usually doesn’t care about interface

    The user aspects your app or website to do the job. They couldn’t care less about the interface of your website or application. If it is doing the job it was meant to do; you’ll have a satisfied user. On the contrary, if your website looks great and has a fantastic interface, but the user is having difficulty to get the work done, it’ll annoy them, and they will never use your product again.

    User hates banner blindness and black holes on screen

    A user tends to ignore the rounded objects appearing on the screen. They ultimately perceive them as an advertisement and ignore it. So, be careful when you design the real content of your website. Try not to make it look like an advertisement if you want your user to read it. Also, be aware of areas of the screen users will often miss on the right. Users scan in an F-shaped pattern.

    User doesn’t like change

    The human brain trains itself to things in a certain way. When you make a change, the brain struggles to change its routine, and the user makes mistakes following the new pattern. It ultimately annoys the user. Therefore, it is not suggested to make changes in your product until you’ve genuinely revolutionized things and have made sure that the changes are user-friendly.