Regardless of the kind of business you are running, an online presence provides you with a platform to boost your sales. This is why new blogs and websites are coming up every day. However, online business is an art on its own, and if you don’t get it right, you might incur great losses. But, how do you get over these loopholes and establish a successful online business?
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Your site is built and you’re ready to invite people from anywhere and everywhere to check out your content. Assuming you’ve built a solid foundation on the basics – relevant original content and easy navigation – here are valuable SEO strategies to maximize your content marketing efforts.
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First, there is big corporate businesses, then small and medium-sized enterprises (SMEs) and small personal businesses. The first two don’t have much trouble when setting up their online presence since they might already have a following or the staff they need to build their online presence. Small personal businesses, on the other hand, always have a hard time since you are a one or two-person team of desperados trying to make it in an otherwise competitive online world.
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There may come a time where you would like to change your blog’s permalinks without losing any ranking in the search engines. No longer having your posts appear in search results is probably one of the biggest fears of changing the permalinks for your posts. When I started Technically Easy I used Google’s Blogger platform. The Blogger platform had many limitations, with on of the limitations being the structure of the permalinks to the blog posts.
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Getting your business off the ground successfully is an incredibly difficult feat. You need to make sure that you are providing a quality good or service that people need or want. This, obviously, has to be something that people are willing to pay for. Then, in this age of the Internet, you have to make sure that your goods and services are superior to your competitors and marketed in such a way that you can stay afloat. It used to be that you only competed with people in your actual physical space.
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Most of you are already familiar with WordPress and the way its countless plugins make life easier for you, right? But have you ever wondered about the exact number of WordPress plugins populating internet right now? This might surprise you, but WordPress hosts about 43,458 WordPress plugins as of now, easing out millions of people in everything from niche blogs to comprehensive eCommerce sites
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Knowing how to best protect your WordPress blog is an important aspect of maintaining a blog. It seems that almost on a regular basis a WordPress blog gets compromised by a malicious visitor, who installs malware, deletes files, or simply defaces the blog. As I read about how blogs get hacked I also realize that many of these hacks could have been prevented with regular maintenance, or by following stricter security protocols.
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The secret to business success online is not building a better mousetrap. It’s getting more people to recognize that you’ve done it. Using the Pareto 80/20 principle as an illustration, 80% of your success is about using advertising and promotion to build your brand while only 20% is based on creating a superior product.
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