Content Marketing: The Present Phase of Online Marketing?

Content Marketing: The Present Phase of Online Marketing?

In the present online paradigm, owing to lack of time or increased awareness, consumers have simply shut-off the traditional world of the internet marketing. They simply ignore the magazine advertisements, mark the advertorial mails as spam and have become so efficient in the online surfing that they can simply extract the required information without bothering for the banners or the pop-ups(thus, making them useless).

Smart marketers have understood that such traditional marketing practices are not as effective as earlier, thus drafting down to the content marketing as the present and future of the online marketing.

Content Marketing

We could only assume its need but to presume it, I have charted down few points that favors the primacy of the content marketing in the online world:

  • Creates curiosity: Content is basically the useful information that we can find on internet. And the Content marketing is the process of creating and distributing that relevant content. The emphasis in this case is not on your product but on the information that makes the consumers read, think and react.
  • Non-interruptive: The traditional form of marketing included the product promotions with add-ons and banners thus, easily neglected by the consumers where as the content marketing are non interruption services. This means that instead of promoting your product endlessly, you provide the consumers with the information that adds to his knowledge. The essence lies in the belief that if we provide the customers with the relevant and benefiting information, they’ll reward us with the business opportunities.
  • Customer relevance: The information provided in the Content marketing is relevant to the customers while being somehow related to the company’s niche. Thus, the customer reads through the content and if he finds it to be interesting, the chances of his looking up for the company’s product become high.
  • Broad range: Content is a broad term. It can be in the form of a video, slide shares or info graphics. It also provides the companies with the facility to reuse the content with the purpose. The textual content can be reproduced and reused in slides. An idea about the target audience is also a major helping factor.
  • Increased visibility: A research has proved that the blogs on the company sites receives 54% more views than the other content of the websites. Thus, you can write interesting blogs as per niche, thus prompting the audience to know about your business and products.
  • Increase in trust level: Blogs are proved to influence the customers more about a product than the magazines. Thus, with the high trust levels, the popularity of your product will increase along with the customer base retention.
  • Related promotions: The promotional cost of the companies can drastically reduce with the combined promotion of the complimentary services. For e.g. the removal services London can promote their blogs along with the home Realtor services. This does not just reduce the promotional cost but also increase the chances of the consumer reception.

8 Responses to “Content Marketing: The Present Phase of Online Marketing?”

  1. Martin says:

    I agree with the article. “Old” marketing methods aren’t that effective nowadays as the market has changed and consumers are more aware of these marketing tricks. We need to be more creative in finding ways of creating brand awareness.

  2. Ryan says:

    Many people are to the point where they are used to seeing ads, or they are using programs to make sure that they do not see them. You have to be creative when you are marketing now, and I believe that the more creative you get, the more attention that you will receive for it.

  3. Becca says:

    This is most definitely a stunning revelation of marketing strategies. I completely agree that developing ways to sustain a blog involves employing ‘customer service practices” that aim to keep people satisfied and more importantly informed. Thanks for sharing.

  4. Raina says:

    People are becoming desensitized by online advertisements to the point where they tend to just ignore them. Of course, internet users can’t be blamed. Nobody wants to visit a site and feel as if they’ve just been ensnared by an ad-filled booby trap. If you’re giving your readers awesome content, and have some strategic and very relevant ads here and there your site won’t come across as nothing but a giant flashing ad.

  5. CBhushan says:

    This is where you connect your content marketing efforts to your overall strategic benchmarks. By knowing what your intentions are with your content marketing, you can set up systems to collect data on how your content is connecting with your qualified target audience

  6. Aditya says:

    Content marketing can never loose its spark in online marketing world.It will remain the top most criteria to get good ranking if the content is unique.I think the way you have described every single point is pretty much informative for all.

  7. George Giancarlo says:

    What a informative article of yours about “Content Marketing: The Present Phase of Online Marketing?”! I like your post very much because I want to start online marketing. So, your post is very important to me. Thanks a lot.

  8. lenin says:

    Very good pointers here. You’re spot on about good quality content makeing the reader becoming interested in checking out your company and it’s products.Something so simple can be so, so effective eh!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.