In the present online paradigm, owing to lack of time or increased awareness, consumers have simply shut-off the traditional world of the internet marketing. They simply ignore the magazine advertisements, mark the advertorial mails as spam and have become so efficient in the online surfing that they can simply extract the required information without bothering for the banners or the pop-ups(thus, making them useless).
Smart marketers have understood that such traditional marketing practices are not as effective as earlier, thus drafting down to the content marketing as the present and future of the online marketing.