Tag: Instagram

Instagram marketing does not stop at the point where you create an Instagram account. If anything, the creation of an Instagram account is only but the beginning of the long journey towards Instagram marketing success.

When you get your target audience right, then you would have done over seventy percent of your marketing work. But how can one grow his target Instagram audience the right way and grow his business?

In most cases, the hardest part of growing an Instagram marketing strategy is getting the audience. This is where most Instagram users give up and opt for other channels of getting the audience. This post will provide clear and in-depth strategies for getting your Instagram target audience the right way.

1. Establish your buyer personas

Before you start working on an Instagram marketing strategy, you first need to establish your buyer personas for the business. You need to have a clear picture of your ideal customer. To come with the business personas, you must first understand the products you will be selling, what the product does, and how one will be able to get it if interested.

The creation of business personas is key to growing your Instagram audience. This is simply because people will identify themselves to what the business has to offer, and I ill thus follow you on Instagram to get updates of what you will be posting from time to time.

2. Learn about your target audience using insights

Instagram, just like any other social media platform, has insights that are vital in understanding the audience. You need to understand the kind of people visiting your Instagram profile, their ages, their locations, and the time when they are mostly online. Such insights will go a long way in ensuring that you create content that is customized for their needs.

Growing Instagram audience needs more than just understanding your audience. You have to do all that is in your power to learn about your competitors’ target audience as well. While studying your competitor’s strategy, focus more on the kind of followers they have, and relate it to the kind of posts they have on their profile. It is from such insights that you can know which gaps need to be filled to get more followers for your Instagram page.

3. Know that nothing good comes for free

Growing your target audience on Instagram might need more than just your time. You will have to accommodate it in your budget and spend something small to get the followers for your Instagram profile. Most of the flourishing business on Instagram, at one point in their life, used this trick, buying Instagram followers. And this isn’t any hard since it is only a matter of a few clicks and you have your real and genuine followers from active accounts on your profile. https://instagrowing.net/buy-1000-instagram-followers/ is usually the best place both for beginners as well as those who would like to get more Instagram followers.

4. To understand relevant conversations, conduct audience research

As we’ve already seen, understanding your audience is key to growing Instagram audience. Without it, then it is highly unlikely that you can properly execute Instagram targeting effectively. Social listening is one key option for understanding your target audience. It is the surest way to understand what they are saying, and thus know how to approach them.

5. Utilize Instagram polls

Polls can be a good way of researching your audience to understand how to make them loyal followers. Instagram Stories polls are important for you to ask your audience questions directly and thus be able to understand them better. Through such polls, you will be able to know the kind of content they would like you to publish, the frequency of publishing, and so on.

When you’re an event marketer, you need to have a strong social media presence. Sure, there’s still nothing as effective as making connections in person and getting clients via word of mouth recommendations, but you still need social media to do the rest of the work for you. The thing about social media, though, is that that’s work, too. And having to balance posting on Facebook, Twitter, and Instagram can get overwhelming. Especially if you’re just starting out, it can feel like re-inventing the wheel.

Luckily, there are some great tools you can use to make your life easier. Socialrocketer published their top Instagram tools list, and we’ve written one up specifically for event marketers. So if you want your Instagram account to be as powerful as possible, read on.

1. MagicSocial

For an Instagram account to be successful, you need lots of followers. Once you have many of them, others will naturally start following you, too. But getting followers on your own doesn’t just cut it anymore, not with all that competition. That’s why MagicSocial is such a great tool that gets you the followers you need, fast. As of October 2017, Instagram already had 77 million users in the US – and using this tool is a great way to get them following you!

2. Hashtagsforlikes.co

If you want your event marketing Instagram to be successful, you need to use the right hashtags so that followers looking for your events and potential industry connections can find you. But doing hashtag research to find out what’s trending takes a lot of work. Instead, use Hashtagsforlikes.co to do that for you while you focus on making your content as awesome as possible.

3. SocialSteeze

Follower automation services are a must-have in today’s Instagram world. And according to Hackernoon, SocialSteeze is “a tool that helps you get real followers for Instagram, making it easy to get more followers, grow your Instagram, and in turn, grow your business.”

4. Buffer

If you have lots of social media profiles–which you should, if you want to run a successful business–then Buffer is great. This tool allows you to share content to at least 10 social media profiles and helps you manage the scheduling of your posts, too. 80 percent of Instagram users follow a business on the platform–so why not use this tool to get them to follow you, too?

5. Planagram

Any robust social media plan is going to have many posts planned in advance. If you have a strategy for when you’re going to post the different events you manage, so that you can show off the bachelor parties and weddings that have gone great, use Planagram to schedule up to 10 images at once.

6. Grum

If you have a lot of large files you’re working on that take a long time to upload to a phone, or you simply prefer to work on a computer instead of on a small device, Grum is a great tool. You can work directly from a computer instead of having to write those long captions on a tiny screen keyboard.

7. Collec.to

If you like the idea of running Instagram contests and campaigns–for example, some free swag in exchange for the best picture of one of your events–then Collec.to is a must-have tool. Additionally, you’ll get metrics with this tool that is available both for free and with paid versions.

8. Over

If you like having cool quotes placed over images, then Over is a great tool. They’ve got lots of free photos and beautiful fonts and templates that allow you to get as creative as you want. Considering that 73 percent of Instagram users purchased a product they saw on Instagram, using the right tools will help you succeed.

9. Socialgoneviral.com

Socialgoneviral.com is another app that gets followers fast, which means that once they get you some, you’ll start seeing more followers immediately.

10. Repost

If you want to post another user’s content on your profile–for example, a happy customer in the middle of one of your events–the Repost tool makes this possible. And you can automatically quote the original poster, which means more engagement, too. 97 percent of advertisers chose Instagram as their most liked and most useful social media platform, so just imagine how powerful your social media presence will be by using tools like Repost.

These are some of the best tools you can use as an event marketer making your Instagram as effective as possible. What other tools are you using to stand out on social media?

When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore.

Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible.

Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

If you’re ready to up your game on Instagram and get as many leads as possible, all you need to is follow this guide. It’s all about using creating the right kind of account, using special hacks, and creating a good look. And here’s how.

Establish yourself with an Instagram Business Profile

The first and most important step of setting up your Instagram profile is establishing yourself by using an account specifically made for businesses: the Instagram Business Profile.

Even before you think about what hashtags to include in posts and what filter to use for showing off your trending products, do this first. All you need is your business’s Facebook account, and you can connect your Business Profile to that.

There are lots of perks to getting an Instagram Business Profile. According to the Tailwind Blog, these perks include the abilities to add additional contact options (phone number, email, address), promote posts immediately (which means more visibility), free analytics through Insights (such as gender, average age, impressions, and more).

Additionally, Instagram approves 3rd party software for scheduling and publishing posts–but only if you have a Business Profile.

Considering that 32 percent of teenagers consider Instagram to be the most important social media platform, this is a great way to get the attention of younger customers, which will make them loyal to your brand in the long run.

Engage–in every way

One of the strategies businesses overlook when it comes to Instagram is engagement. Maybe it’s because it’s a new social media platform that more traditional business leaders don’t understand, or maybe they think that a platform that only uses images isn’t going to be as important as their Facebook account or their blog.

But considering that 71 percent of businesses had an Instagram account in 2017, this isn’t the case at all. It’s time to engage as much as you can.

The first step is connecting with other Instagram accounts related to yours. For example, if you’re selling homemade jewelry as an ecommerce merchant, follow other businesses doing the same thing. When they follow you back, their followers will pay attention. You should also think about buying ad space from the biggest of these businesses.

In the same vein, working with influencers will get you attention from potential customers, too.

Then, of course, there’s the hashtag. Hashtags are powerful and extremely important on Instagram. According to Social Media Examiner, this is the best way to create the right hashtags for you: select 5-7 extremely popular hashtags (100,000-500,000 associated posts), 5-7 moderately popular hashtags (10,000-100,000 associated posts), 3-5 niche-specific hashtags, and 1-3 branded hashtags.

This way, you’ll connect with a large number of people, but also focus on the followers who are meant for your brand.

Determine your aesthetic

Finally, you need to determine your brand’s aesthetic. After all, Instagram is a visual social media platform, and images are what matter most. According to Schedugram, you should:

“Think of it in terms of walking into a store, for example. With the clean lines and crisp white surfaces, you probably get a very different feeling walking into an Apple store than you do walking into a boldly blue and yellow Best Buy.

They have some similar products, but their overall vibes are incredibly different. This same rule applies to your brand’s Instagram account. The style of the photos you curate within your feed say a lot about the overall personality of your business.”

Once you know a bit about your ideal customer, you’ll get a better idea of what colors and looks to use. Don’t forget that this look should exist not only on your Instagram account but also on your website and other social media profiles.

Instagram now has over 800 million monthly active users, so the more established your aesthetic, the more success you’ll have.

These are some of the best strategies for using Instagram for your business. What other strategies do you use to attract customers online?

It might have started as a brilliant platform to share captivating moments with family and friends, but Instagram today is now more than that. The numbers alone are staggering; as of June 2016 Instagram had 500 million monthly active users (MAUs), 300 million daily active users, 20% of internet users are on the social media network and it is experiencing a 16% monthly growth.

These are numbers that will make any marketer sit up and as a brand you need to take notice. However, you have to appreciate that while it is all easy to create an account and flood it with photos and images, it is the Instagram followers who like it and share who really matter. There are millions of Instagram accounts out there that don’t even have one like, yet they are fronted by brands.

In such cases, the objective is not achieved. To avoid this pitfall, it is important to find out how you can get more likes and followers on Instagram and how this can revolutionize your business.

The story behind the success

Why not start with a brief look at how this success story started? The photo sharing app was launched in 2001 and is the brainchild of Kevin Systrom and Mike Krieger. The tremendous growth of the app started immediately with over a million users subscribing in a month. The app was to go and win the prestigious iPhone App of the Year Award, which was a precursor of just how big it was going to become.

The mechanics behind Instagram

To get an idea why every other brand is trying to make a mark on Instagram, you just need to look at how it works. Simply, the photo sharing app allows you to share your photos on the platform and then on other social media platforms including Facebook, Twitter, WhatsApp among others. Users can follow what others post or like your posts.

Why should your business invest in an Instagram campaign? A recent study by Forrest Research shows top brands that use the platform experienced a 4.21% increase in engagement rate, which is 58 times more than what they experienced on Facebook. The study named Instagram the King of social med and for a good reason, so if you are not on-board it is time to join the bandwagon.

The secret to more likes on Instagram posts and photos

Truth be told, making it on Instagram is not an easy task especially for businesses. If you already have an account and you are not realizing any benefits, it is highly likely you are doing it all wrong. Instagram is tight lipped on how to get more likes just like Google is not ready to help you with your search engine ranking. However, the gurus on the social media platform do share the tricks they use and here are some to get your campaign on its way:

1. Have a theme and stick to it

This is one of the biggest pitfalls especially for brands. It is important to craft a strategy before creating a profile and asking the team what your Instagram SHTICK should be. The most followed Instagram stars focus on specific themes and it is easy for your brand to pick your theme; for instance, if you are selling toys, why not post cute photos of babies trying out your toys? Better still, cats on the toys? Everyone loves cute babies and cats are social media superstars.

2. Amazing content and nothing less

So, your team was out for an event and you have a million photos? Next course of action, upload them all on your brand’s account, wrong move. It is more advisable to have few pictures that are awesome than posting anything random. People use visit social media to get away from boredom and if this is what you are still serving here, they will fly away without even noticing the like button. Look at the content and objectively ask yourself if it tickles you.

3. Leverage interesting hashtags

For your Instagram campaign to kick off, you must be creative with your hashtags. You have upto 30 hashtags for an image and you should go on and make good use of the same though not all. Hashtags are considered the holy grail of Instagram, but it is important to be creative with what you use. Always stick with those that can excite people and also make it easier to be found and liked.

4. Use captions

It is interesting how most brands just post a good picture and fail to maximize its potential through a caption. It is true you have edited your photo and it looks dashing, but don’t fall into this common trap and forget the caption. By giving some insight, you are not only getting viewers more interested but also sharing your expertise in whatever you do.

5. Use a follower and like service

Instamacro.com is an invaluable tool to help you manage your account and keep your account active as you focus on the core business. The software will automatically like, follow and unfollow. It is perfect if you are struggling to create a solid follower base on Instagram. It helps spread your brand while also earning you those elusive likes on your photos and posts.

6. Stick to a schedule

This is another great pitfall with Instagram users especially businesses. It is true your company might not have pictures to share every three hours, but then again you can’t wait for a week before posting the next image. There are many brands that have excited viewers only to lose the steam midway by failing to post and you must avoid this. Make sure you have a schedule to make it possible for followers to anticipate your next serving. This will increase the chances of another like.

7. Engage

This is a great way to reciprocate the love you are getting from your followers. Try checking some of their accounts and like what is really amazing. It might be a daunting task, but at least you are guaranteed they will feel honored and maintain contact with your account.

While all this might sound easy, anyone who has tried managing an Instagram account for a business will tell you different. It requires research and dedication. You have to be consistent, but with development of software to help in Instagram management, you will not find it easier. Go on and get the most out of your Instagram account.

Author bio

Evans Walsh is a marketing consultant focusing on digital media. He boasts over 18 years in the industry and has consulted for both public and private companies. He also writes on trends on social media marketing such as the emergence of instamacro.com.

You’ve probably been living under a rock if you still haven’t heard of Instagram , an app catered to iPhones and smartphones that basically involves taking photos, putting in a few filters, and then publishing that photo for all your contacts too see. Although a relatively simple concept, Instagram has proved to be wildly successful that in 2012, Facebook even took notice and decided to purchase the app for 1 billion dollars!

Instagram is relevant, it is cool, and hip, and in many ways, it is rivaling Facebook. It is a great way to promote businesses, launch careers and so on and so forth. However, as with blogging, not everyone is destined to become a great Instagram star. There are certain accounts that turn out to be more successful than others because they have a certain technique as to how they run their accounts.

If you want to learn some tricks of the trade on how to become an Instagram star, then you’ve come to the right place.

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