Category: Social Networking

  • How to Use Twitter for Business

    How to Use Twitter for Business

    If you are one of the many individuals who have been impressed with the use of social media for promoting business, then you must seriously consider using Twitter for business purposes. It is one of the most widely used social networking sites worldwide. The users of this site send messages that are called “tweets”, which are displayed on the profile of the author. These messages engage a group of people who are called “followers”. In turn, you have the option to follow the individuals that you like or admire.

    Twitter makes a lot of business sense for the corporate as it has got more than 25 million active users, majority of them being in the group 16-45. People from various parts of the planet use this as a way to communicate and make new friends. One thing that is common between them is the desire for more followers. Following are the some simple tips that will help you to get more followers.

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  • How To Increase Sales Productivity With Pinterest

    How To Increase Sales Productivity With Pinterest

    Just as many business today have discovered, social media websites such as Twitter and Facebook can be extremely effective in generating excellent product placement opportunity without having to spend a fortune. Creating a vast network of followers within your target market across social network can be an amazing asset to increase sales.

    Just as these websites are tried tested and true for marketers and business owners, Pinterest is also fast becoming a new hot social network where product placement is encouraged and sales numbers can greatly benefit from sharing the right information across the network.

    How To Increase Sales Productivity With Pinterest

    Pinterest System

    If you have never used Pinterest before, it may take some explaining. Unlike social networks such as Facebook where users will create a detailed profile of their photos, background and interests.

    On Pinterest individual users can create pin boards, similar to a virtual version of a cork board that they can then post photos and links to products or things that they find interesting. As these “pins” or photos are shared on individual boards, users that follow individuals on Pinterest may also share the same pins across their followers. This means that any pin that is posted on Pinterest has the potential to find its way to thousands of users in a day. Pinning online is as simple as downloading a small browser extension and clicking a button on a website you would like to share on Pinterest.

    As a result of this ease of use, millions of users have now signed up for Pinterest and are using it daily. Advertisers are also working to tap into this new market and to seamlessly add their pinned items in with user generated items on Pinterest.

    Why Pinterest Works for Marketing

    Pinterest is effective for sharing products and as a marketing tool because people regularly share information about product across the network. While Facebook and twitter have other functions, Pinterest is more focused on sharing what you enjoy and even promoting products that you enjoy. Because Pinterest has simple functions and is designed to share items across a mass network the chance that creative products will go viral across this network is higher than on any other social network that exists today.

    Pinterest is a simple system and is also very simple for webmasters to implement into their website as well. Just as other social networks have a share button, webmasters can include a Pinterest “Pin Me” button on their content so that Pinterest users can share content on a website that they may enjoy. Content creators can enjoy the free advertising and sales while their product or service spreads organically through the network.

    Backlinks

    As many web experts would suggest, backlinks are required to help convert sales and increase the notoriety of a product online. Pinterest allows sales people to easily generate backlinks by having users regularly share their products online. If you examine a typical Pinterest page, most people on Pinterest have a board that is similar to a wish list. This means that items that they want or find interesting are pinned to this board for all of their followers to see.

    If a product or service finds its way onto one of these boards it can spread to hundreds of other boards within just a few minutes. As an advertiser or business owner, if you can get your product or affiliate product onto a well followed board, you can instantly see a rise in overall sales and visitors to your website.

    With this new age marketing tactic, so many business owners and affiliate marketers are having amazing success with the use of Pinterest. While the system is still fairly new as compared to more established social networks, it shows amazing promise when it comes to product promotion with proven sales numbers from businesses who have capitalized on the Pinterest product boom. Here are few more Pinterest resources, which you should not miss:

    If a product or service finds its way onto one of these boards it can spread to hundreds of other boards within just a few minutes. As an advertiser or business owner, if you can get your product or affiliate product onto a well followed board, you can instantly see a rise in overall sales and visitors to your website.

    With this new age marketing tactic, so many business owners and affiliate marketers are having amazing success with the use of Pinterest. While the system is still fairly new as compared to more established social networks, it shows amazing promise when it comes to product promotion with proven sales numbers from businesses who have capitalized on the Pinterest product boom.

  • The Future of Social Media Hacking; How Far Will It Go?

    The Future of Social Media Hacking; How Far Will It Go?

    You might think that social media hacking is when someone posts an embarrassing status update on your Facebook or Twitter, but as the popularity of social media grows exponentially, so too does the criminal activity associated with it. Although you don’t include any financial information on social media networks, the large amount of personal information you place on there means that identity theft is on the rise.

    The most basic level of hacking usually sets out to embarrass, defame or cause mistrust about a person or business. As mentioned above it involves hacking into a person or company’s account and posting a fraudulent status update or tweet. A recent example of this was when the Twitter profile of the Associated Press was hacked and a statement appeared which said the White House had been bombed and President Obama was inured.

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  • How to Stay Safe With Social Networks

    How to Stay Safe With Social Networks

    If you own a business – online or offline – or just enjoy creating a website or blog, then chances are you will inevitably be involved in one or more social networks. Social networks have taken off tremendously in the past 8 years or so, and it seems most people seem to have used social network in one form or another. Today, networks such as Facebook and Twitter, have become an important part of reporting events and daily lives more than any form of news.

    Of course, as with many things in life, social networks are not immune to risks. Unfortunately, many people have had malicious things happen to them, their friends, or their family because of social networks. While social networks can be tremendous resources, it is important to understand what you can do to stay safe while using online social networks.

    Securing Your Social Network

    If you bank or perform financial transactions online, then you know how important security can be. When it comes to social networks, you should approach those sites in a similar manner. Whether it is a bank or social network, both types of sites contain your personal information that you don’t want known to strangers.

    Here is a few tips to help keep you safe when using social networks:

    Create a strong login. While you may not be able to choose your user name, as some networks automatically may use your e-mail address, you can choose a strong password. Create a password that is long and strong. Ensure your password is at least 10 characters in length and contains letters (both upper and lower case), numbers, and punctuation and symbols. When it comes to passwords, the longer a password, the strong it is. You also don’t want to use the same password with other sites, so ensure that it is unique. If you have trouble remembering many passwords, you should look at using a password manager such as LastPass.

    Encrypt you connection. Most, if not all social networks, now provide an option to secure your connection using SSL. This encrypts any data that is exchanged between your computer and the social network. If the option is enabled by default, and it is available from the social network, you should enable it. Web browsers will display “https://” beside the URL of the social network, and also display a lock icon somewhere on the browser windows to indicate the connection is encyrpted.

    Be aware of phishing e-mails. Many times you may receive an e-mail reportedly from a social network, however, many times it could be criminals trying to get you to divulge your social network user ID and password. Such e-mails will usually contain a link to a malicious site that is disguised to look like the real social network site. If you receive such e-mails that you are unsure about, then you should manually open your browser window and log into the social network directly. From there you should then check for messages from the site.

    Be wary of link scams. While e-mails are a major way for criminals to obtain information, they may also post malicious links on social networking sites. Such links will usually take you to a site that infects your computer with malware. You may even receive suspicious links from a friend after their account has been compromised. If you are unsure, or suspicious of a link from a friend, you should call them up and ask them about the link.

    Be aware of what apps you have installed. When you add or install an app through a social network, be aware that the quality control process may not be enough to prevent malicious apps from appearing on social networks. Many apps require specific access to your account, so you should understand what permissions you are providing to each app, and what happens after the app is installed. Ensure you only install apps that are well-known and trusted, and only if you need to install the app.

    While we all like to use social networks for different reasons, it is important to take the necessary steps to keep yourself, your friends, and your family protected. Social networks can be a very useful tool for a variety of reasons, but you must also be aware of the malicious activity that can occur if you are not careful.

  • Increase Sales Through Building High-Quality Online Relationships

    Increase Sales Through Building High-Quality Online Relationships

    When you are starting to promote a business online, you begin to wonder how exactly to get to those targeted users and make them your followers – because these are the best prospects you can get – the crowd that is really interested/ in need of your products and services.

    Being honest, this is the sole final purpose of getting targeted followers: to increase sales. However, most of these entrepreneurs and marketers may be often missing a most important point.

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  • Text Messaging Habits We All Hate [Infographic]

    Text Messaging Habits We All Hate [Infographic]

    Technology has given the world a lot of benefits. With a new and open forum, communicating with one another has never been so much easier. We can call, chat, and send SMS messages to each other all within a hand’s grasp of our smartphone. For texting, one doesn’t even need a smartphone. A mobile phone is more than enough to send out a text message.

    All you need is a halfway decent texting plan with your service provider and you could be on your way to chatting away with anyone who too has a phone. And stats already say that texting is the fastest growing mode of communication when it comes to popularity, and has already surpassed phone calls. Millions of people text on a daily basis and billions of texts are sent out to users across the globe.

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  • 3 Tips to Become an Instagram Sensation

    3 Tips to Become an Instagram Sensation

    You’ve probably been living under a rock if you still haven’t heard of Instagram , an app catered to iPhones and smartphones that basically involves taking photos, putting in a few filters, and then publishing that photo for all your contacts too see. Although a relatively simple concept, Instagram has proved to be wildly successful that in 2012, Facebook even took notice and decided to purchase the app for 1 billion dollars!

    Instagram is relevant, it is cool, and hip, and in many ways, it is rivaling Facebook. It is a great way to promote businesses, launch careers and so on and so forth. However, as with blogging, not everyone is destined to become a great Instagram star. There are certain accounts that turn out to be more successful than others because they have a certain technique as to how they run their accounts.

    If you want to learn some tricks of the trade on how to become an Instagram star, then you’ve come to the right place.

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  • Facebook Screams to Zero-Day Java Exploit: Is Your Account Compromised?

    Facebook Screams to Zero-Day Java Exploit: Is Your Account Compromised?

    Facebook recently discovered a zero-day java attack roaming the internet which it happened to be one of the targets. According to Facebook officials, this attack was discovered on victimized computers belonging to Facebook engineers. The zero-day java attack was designed to download and installed a collection of unseen malware programs in victimized computers but was deciphered when a suspicious domain was found in Facebook’s Domain Name Server request log.

    The perpetrators of this attack injected the code on the HTML of popular Mobile Developer web forum which tends to victimize any visitor that has java enabled on their browser.

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