How To Increase Sales Productivity With Pinterest

How To Increase Sales Productivity With Pinterest

Just as many business today have discovered, social media websites such as Twitter and Facebook can be extremely effective in generating excellent product placement opportunity without having to spend a fortune. Creating a vast network of followers within your target market across social network can be an amazing asset to increase sales.

Just as these websites are tried tested and true for marketers and business owners, Pinterest is also fast becoming a new hot social network where product placement is encouraged and sales numbers can greatly benefit from sharing the right information across the network.

How To Increase Sales Productivity With Pinterest

Pinterest System

If you have never used Pinterest before, it may take some explaining. Unlike social networks such as Facebook where users will create a detailed profile of their photos, background and interests.

On Pinterest individual users can create pin boards, similar to a virtual version of a cork board that they can then post photos and links to products or things that they find interesting. As these “pins” or photos are shared on individual boards, users that follow individuals on Pinterest may also share the same pins across their followers. This means that any pin that is posted on Pinterest has the potential to find its way to thousands of users in a day. Pinning online is as simple as downloading a small browser extension and clicking a button on a website you would like to share on Pinterest.

As a result of this ease of use, millions of users have now signed up for Pinterest and are using it daily. Advertisers are also working to tap into this new market and to seamlessly add their pinned items in with user generated items on Pinterest.

Why Pinterest Works for Marketing

Pinterest is effective for sharing products and as a marketing tool because people regularly share information about product across the network. While Facebook and twitter have other functions, Pinterest is more focused on sharing what you enjoy and even promoting products that you enjoy. Because Pinterest has simple functions and is designed to share items across a mass network the chance that creative products will go viral across this network is higher than on any other social network that exists today.

Pinterest is a simple system and is also very simple for webmasters to implement into their website as well. Just as other social networks have a share button, webmasters can include a Pinterest “Pin Me” button on their content so that Pinterest users can share content on a website that they may enjoy. Content creators can enjoy the free advertising and sales while their product or service spreads organically through the network.

Backlinks

As many web experts would suggest, backlinks are required to help convert sales and increase the notoriety of a product online. Pinterest allows sales people to easily generate backlinks by having users regularly share their products online. If you examine a typical Pinterest page, most people on Pinterest have a board that is similar to a wish list. This means that items that they want or find interesting are pinned to this board for all of their followers to see.

If a product or service finds its way onto one of these boards it can spread to hundreds of other boards within just a few minutes. As an advertiser or business owner, if you can get your product or affiliate product onto a well followed board, you can instantly see a rise in overall sales and visitors to your website.

With this new age marketing tactic, so many business owners and affiliate marketers are having amazing success with the use of Pinterest. While the system is still fairly new as compared to more established social networks, it shows amazing promise when it comes to product promotion with proven sales numbers from businesses who have capitalized on the Pinterest product boom. Here are few more Pinterest resources, which you should not miss:

If a product or service finds its way onto one of these boards it can spread to hundreds of other boards within just a few minutes. As an advertiser or business owner, if you can get your product or affiliate product onto a well followed board, you can instantly see a rise in overall sales and visitors to your website.

With this new age marketing tactic, so many business owners and affiliate marketers are having amazing success with the use of Pinterest. While the system is still fairly new as compared to more established social networks, it shows amazing promise when it comes to product promotion with proven sales numbers from businesses who have capitalized on the Pinterest product boom.

4 Responses to “How To Increase Sales Productivity With Pinterest”

  1. Rod says:

    Great post, it proves how Social Media can be a powerful tool…but only if used correctly. In this case, Pinterest which is such a new term that my spelling corrector does not recognize it yet. As with most strategies, the key to succeed or failure cannot be put into the platform itself, but on how the platform is being used by the marketer.

  2. Martin says:

    I agree with everything but there is only so much data on this at the moment. This is a snapshot, but it does at show that Pinterest can be valuable for retailers. Whether others can replicate these figures remains to be seen.

  3. But, in my opinion Pinterest is more for Designing business because they are getting tons of business through this site rather than service business. I am also belong to service industry but still I am not getting good repose from Pinterest.

  4. sohini sen says:

    Hi, Pinterest is a very good marketing tool , And yes we can increase our sales productivity with some tricks and tips via Pinterest. Thanks for sharing.
    Thank you
    Sohini Sen

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