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Category: Social Networking

  • What Is Social Media Moderation and Why Do You Need It?

    What Is Social Media Moderation and Why Do You Need It?

    Social media is one of the strongest platforms to promote your business. Most people use these platforms to boost their social life and communicate with others.

    However, it is also used by marketers to promote their brands. The majority of the businesses invest money in social media marketing. It is the easiest way to connect with the target audience.

    However, these platforms can be pretty dangerous for your business. Nowadays, you will find lots of inappropriate, hateful, and abusive content on social media.

    As everyone has the freedom to like, comment, share and upload on social media, it has become very toxic. Because of this reason, it is essential to opt for social media moderation services.

    It will help you to filter and remove all the inappropriate, offensive, and irrelevant content related to your business.

    There are many companies which provide this service. If you don’t have a moderation team, you can outsource this service to other moderation companies.

    Why do you need Social Media moderation services?

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    Monitoring audience content

    It is very important to monitor the content your followers post on social media platforms like Facebook, Instagram, YouTube, Twitter, and Pinterest. Everyone has complete liberty and freedom to express their opinion. However, sometimes, they might post sensitive, irrelevant, and hateful content, which might trigger other people and spoil your business image. But, with social media moderation, you can easily monitor all the audience content in real-time to filter out all the inappropriate things.

    Filter inappropriate content

    With social media moderation service, you will get effective tools that help to automatically filter all the inappropriate content in different languages. For example, if some use abusive language on your post, it will atomically be removed from the comment section. It will help you to protect your business.

    Authenticate followers

    When it comes to social media, the more followers you have, the better image it creates. However, not all followers are genuine. Most of the time, people deliberately crate fake accounts and profiles to troll your business and harass other people. So, it is very important to know whether an account is genuine or not. Social media moderation helps you to authenticate the followers to avoid trolling and spamming issues.

    Increases web traffic

    The main reason why businesses use social media is for promotion. Nowadays, you will find social media widgets on the website. You can simply click on it to visit the social media platforms. Social media presence helps you to attract more visitors and drive traffic to your site. It also helps you to increase the conversion rate and boost sales.

    Improves audience engagement

    When you use a social media marketing strategy or launch a new campaign, you need to assess whether it is successful or not. In order to determine that, you can simply track the user engagement. You can check the likes, shares, comment section, and all the other things to find out how well the audience is reacting and engaging with your business.

    Improves client relationship

    Social media is one of the most important links to improve client relationships. Most people take it to social media to ask queries or to raise concerns. With the help of social media moderation, you can easily improve client relationships.

  • What Do Social Media Marketers Do?

    What Do Social Media Marketers Do?

    The social media landscape gave birth to the significant rise of interesting social media careers we know today. To name a few, we have the exuberant bloggers, the analytical app developers, the creative UX/ UI designers and last but not least—the tech-savvy social media marketers.

    Some titles are synonymous to one another like virtual assistant for social media marketing and the social media manager. Sometimes they’re referred to as social media strategists, digital media assistants, or social media experts. The list goes on, but you get the idea.

    The key roles and jobs entailed with being a social media marketer, along with its participation in helping your business get leads, convert them into sales and improve your ROI, will all be discussed in this blog.

    Without further ado, it’s time to delve deeper into this and get to answering the question.

    Who is a Social Media Marketer?

    At its core function, social media marketers exist to lift the heavy weight of promoting your company across multiple social channels, so business owners like you can devote your time focusing on your key functions to drive business goals. Social media marketing specialists help ease the load in planning, implementing and monitoring a company’s social media strategy across different social platforms and campaigns.

    You obviously don’t have all the time of the day to think whether your next post will be engaging enough for your Facebook followers or not. Similarly, you don’t want to spend countless hours wondering if your post will be appealing enough to the visual taste of your Instagram followers. Add to that, you wouldn’t want to get sored debating about the relevance of your content to the discerning eyes of your B2B network on LinkedIn.

    Imagine doing any of that daily amid other important business stuff.

    As a business owner, you can definitely perform those tasks on your own. However, even if you can, your hectic schedule simply won’t permit it. In prioritizing the simpler tasks, you may end up sacrificing more highly significant goals. It would be best if you sought ways to delegate or outsource the work to specialized individuals.

    That’s when the skills of a social media marketer come in. Listed below is an in-depth discussion that’s focused on the question, ‘What does a social media marketing specialist do to support this growing demand?’

    Key Responsibilities of a Social Media Manager

    What does a social media marketer do for business? Here’s a list of the many responsibilities performed by social media manager:

    1. Manage Social Media Platforms

    The following are the hallmarks of a social media manager’s responsibilities:

    • Schedule and create posts
    • Create an editorial calendar for each social media platform
    • Document social media campaigns
    • Monitor activity and engagements
    • Grow follower count through marketing campaigns
    • Respond to the audience’s comments and questions

    2. Boost Brand Awareness

    The goal of any business is to boost brand recognition to increase leads and reach potential customers. A social media manager fosters customer relationships by providing exciting content to keep the audience engaged. This can be done in the form of images, videos, blogs or live streaming, all of which are geared toward social sharing. “Newsjacking” is another strategy they use to align a brand with a popular news or current event to capture media attention and increase brand exposure.

    3. Promote Products and Campaigns

    Social media marketers find ways to position products in front of the right audience. They’re in charge of finding the most popular hashtags on different social platforms to place their products to willing customers. They’re also responsible for producing useful info to encourage discussion and not just directly promote products.

    4. Identify Social Media Influencers

    Social media is all about getting social. More than increasing the number of likes and shares, social media strategists aim to build a community of loyal followers. To help establish that, they prospect influencers that align with their business objectives. Influencers with great following help speak to a brand’s target audience.

    5. Track Social Media Trends

    Trends don’t go unnoticed in the eyes of a social media manager. As such, they adopt social media monitoring tools to know social metrics and trending topics to gauge the performance of their campaign initiatives.

    6. Research and Target Audience

    Social media marketers see to it that the marketing strategies they promote are directed to audiences who are likely to convert as customers. Part of their role is to research and perform competitive analysis to understand how a business is faring in social channels compared to its competitors.

    Key Benefits of Outsourcing Social Media Marketers

    Nowadays, finding a social media expert with relevant skills and background in handling multiple platforms is daunting if you limit your search to a single location or area. There is also the dilemma caused by the ongoing pandemic. Business transactions and in-house hiring have dramatically dwindled, following the strict implementations of social distancing and community quarantines across the globe.

    The better alternative is to outsource these skills. Outsourcing social media marketing pros provides several benefits for your business:

    1. Time for more significant tasks

    Assigning the work to outsourcing agencies gives business owners the freedom to do more of their core business functions. That means, no more overthinking about your next tweet.

    2. Ready access to social media experts

    This is especially beneficial if a business is not an expert in social media marketing. Freelancers or agencies offer expert advantages which are readily available for use.

    3. Consistent posting

    One of the benefits of having someone handle your social media marketing is the consistency of posting. They specialize in content curation and adopt scheduling tools to guarantee that contents are posted regularly and in a timely manner.

    4. Updated with social trends

    Researching trends or pooling content ideas is definitely time-consuming. Outsourcing allows you to have focus on core business activities since you’re delegating demanding tasks to people who are best at what they do.

    5. Cost-effective

    This is especially true if a business can’t hire a full-time employee. Outsourcing saves money on staff, recruitment and training as outsourced staff are already experts in their field.

    6. You get things done quickly

    Talk about efficiency gain. You can expect a faster and better service from a trained and experienced specialist.

    7. Leverage tech toolkit from outsourcing agencies

    You can benefit from the technology that outsourcing agencies use. Some of these advanced tools cover SEO, project management, and web monitoring, all of which are essential to help do the work efficiently.

    8. More targeted campaigns

    Social media marketing requires a continuous and consistent effort. A third-party business or agency has streamlined work processes that can target and scale marketing campaigns effectively.

    9. You can share risks

    Since you’re designating the role to experts in their field, you can expect that they are the best at addressing the risks that come with their responsibilities and are therefore capable of exercising accountability for their actions.

    Final Thoughts

    In the world of social media where customers are in relentless need to be served efficiently, businesses can turn to outsourcing as a means to strategize their workflow and manage their social media campaigns. It’s a great resource to achieve the desired outcomes without any compromise.

    When the competition is tough and everyone in the industry claims to be the best, how do you make sure your company stands out? You have two options: One, you either do all the work yourself, or two, let experts work their magic for YOU to reach your social media goals.

  • How to Grow Your Instagram Audience in the Right Way

    How to Grow Your Instagram Audience in the Right Way

    Instagram marketing does not stop at the point where you create an Instagram account. If anything, the creation of an Instagram account is only but the beginning of the long journey towards Instagram marketing success.

    When you get your target audience right, then you would have done over seventy percent of your marketing work. But how can one grow his target Instagram audience the right way and grow his business?

    In most cases, the hardest part of growing an Instagram marketing strategy is getting the audience. This is where most Instagram users give up and opt for other channels of getting the audience. This post will provide clear and in-depth strategies for getting your Instagram target audience the right way.

    1. Establish your buyer personas

    Before you start working on an Instagram marketing strategy, you first need to establish your buyer personas for the business. You need to have a clear picture of your ideal customer. To come with the business personas, you must first understand the products you will be selling, what the product does, and how one will be able to get it if interested.

    The creation of business personas is key to growing your Instagram audience. This is simply because people will identify themselves to what the business has to offer, and I ill thus follow you on Instagram to get updates of what you will be posting from time to time.

    2. Learn about your target audience using insights

    Instagram, just like any other social media platform, has insights that are vital in understanding the audience. You need to understand the kind of people visiting your Instagram profile, their ages, their locations, and the time when they are mostly online. Such insights will go a long way in ensuring that you create content that is customized for their needs.

    Growing Instagram audience needs more than just understanding your audience. You have to do all that is in your power to learn about your competitors’ target audience as well. While studying your competitor’s strategy, focus more on the kind of followers they have, and relate it to the kind of posts they have on their profile. It is from such insights that you can know which gaps need to be filled to get more followers for your Instagram page.

    3. Know that nothing good comes for free

    Growing your target audience on Instagram might need more than just your time. You will have to accommodate it in your budget and spend something small to get the followers for your Instagram profile. Most of the flourishing business on Instagram, at one point in their life, used this trick, buying Instagram followers. And this isn’t any hard since it is only a matter of a few clicks and you have your real and genuine followers from active accounts on your profile. https://instagrowing.net/buy-1000-instagram-followers/ is usually the best place both for beginners as well as those who would like to get more Instagram followers.

    4. To understand relevant conversations, conduct audience research

    As we’ve already seen, understanding your audience is key to growing Instagram audience. Without it, then it is highly unlikely that you can properly execute Instagram targeting effectively. Social listening is one key option for understanding your target audience. It is the surest way to understand what they are saying, and thus know how to approach them.

    5. Utilize Instagram polls

    Polls can be a good way of researching your audience to understand how to make them loyal followers. Instagram Stories polls are important for you to ask your audience questions directly and thus be able to understand them better. Through such polls, you will be able to know the kind of content they would like you to publish, the frequency of publishing, and so on.

  • Tips to Choose Influencer Marketing Agency

    Tips to Choose Influencer Marketing Agency

    When working with an influencer marketing agency, you have to be able to trust them. This is a new area of marketing that hasn’t been around very long. How can you tell if an influencer platform is legitimate, trustworthy, and has what it takes to achieve the results you’re looking for?

    Influencer marketing agencies

    The first thing to consider when choosing an influencer marketing agency is their experience. What kind of influencer campaigns does the company have experience with? Ideally, you want to choose an agency that has a proven record of success in executing campaigns with businesses in your niche.

    If you do decide to go with a firm that is newer, be sure to ask for an outline of their plan to manage your influencer campaign as well as how they plan on selecting the influencers taking part. In addition, notice how the agency handles its influencers. Do they maintain a healthy relationship between the influencer and the brand? The dynamic between the two is key to a successful campaign.

    Your brand should also take note of how involved they would like to be in the process of choosing an influencer. This will make it easier to choose the right agency for your needs. No matter how involved you are, it’s vital that the agency remains transparent.

    Pricing is another variable you have to take into account. The influencer marketing agency you choose ought to have a clear structure that will allow your brand to comprehend any fluctuations, giving you the power to plan your budget accordingly. It’s also a good idea to check up on how the agency approaches FTC compliance.

    Measuring the effectiveness of the campaign is crucial. Without analytics data, you’re in the dark with regard to how well your influencer campaign is doing. So, learning everything you can about how an agency manages its analytics data should be a significant factor in your selection. Your brand ought to inquire about calculations relating to reach and engagement once a campaign has been completed.

    What about cross-channel competency? While no agency is going to be great at everything, any agency you choose should be active on multiple platforms. Having proven experience and competency across all the major social media platforms and maybe some minor ones, too. The most active platforms include Facebook, YouTube, Instagram, and Twitter. Other platforms account for a smaller share of user activity, but can also be important. Ask an agency about smaller sites like TikTok, Vero, or Minds and see what they have to say.

    You can also look at how the influencer agency differentiates itself from others. What makes it unique? How do they stand out? Most of all, how can their unique approach and experience benefit your brand? You’ll find that agencies like Grin answer important questions like these quite well.

    Types of influencers

    An influencer is loosely defined as someone who has a large social media following and can influence consumers to have a positive disposition toward a particular brand. There are several different categories that influencers fall under.

    Celebrities play a big role in our culture. They signal what’s trendy and the topics they talk about tend to get publicity. Celebrities are the most obvious type of influencers.

    Another type of influencer is journalists. By informing us about current events, they have the power to shape how we view things to a significant degree. What journalists are publishing content about makes up a big part of what is considered relevant in the public share from day to day.

    Thought leaders are also influencers. They use a multi-channel approach through consulting with companies, writing thought-leadership articles, or speaking on panels. Influencers often use apps like tagboard, too. Many other kinds of influencers like reporters and journalists look to this kind of influencer for their unique perspective and expert input of a situation or issue. Brands are getting more creative with the way they implement this kind of influencer into their marketing. Online classroom service Udemy, for example, invites specific influencers to teach its specialized courses.

    In short, you want to choose your influencer marketing agency with careful consideration. And from there, you will have to choose further what types of influencers will work best for your brand.

  • 10 Must-Have Instagram Tools for Event Marketers

    10 Must-Have Instagram Tools for Event Marketers

    When you’re an event marketer, you need to have a strong social media presence. Sure, there’s still nothing as effective as making connections in person and getting clients via word of mouth recommendations, but you still need social media to do the rest of the work for you. The thing about social media, though, is that that’s work, too. And having to balance posting on Facebook, Twitter, and Instagram can get overwhelming. Especially if you’re just starting out, it can feel like re-inventing the wheel.

    Luckily, there are some great tools you can use to make your life easier. Socialrocketer published their top Instagram tools list, and we’ve written one up specifically for event marketers. So if you want your Instagram account to be as powerful as possible, read on.

    1. MagicSocial

    For an Instagram account to be successful, you need lots of followers. Once you have many of them, others will naturally start following you, too. But getting followers on your own doesn’t just cut it anymore, not with all that competition. That’s why MagicSocial is such a great tool that gets you the followers you need, fast. As of October 2017, Instagram already had 77 million users in the US – and using this tool is a great way to get them following you!

    2. Hashtagsforlikes.co

    If you want your event marketing Instagram to be successful, you need to use the right hashtags so that followers looking for your events and potential industry connections can find you. But doing hashtag research to find out what’s trending takes a lot of work. Instead, use Hashtagsforlikes.co to do that for you while you focus on making your content as awesome as possible.

    3. SocialSteeze

    Follower automation services are a must-have in today’s Instagram world. And according to Hackernoon, SocialSteeze is “a tool that helps you get real followers for Instagram, making it easy to get more followers, grow your Instagram, and in turn, grow your business.”

    4. Buffer

    If you have lots of social media profiles–which you should, if you want to run a successful business–then Buffer is great. This tool allows you to share content to at least 10 social media profiles and helps you manage the scheduling of your posts, too. 80 percent of Instagram users follow a business on the platform–so why not use this tool to get them to follow you, too?

    5. Planagram

    Any robust social media plan is going to have many posts planned in advance. If you have a strategy for when you’re going to post the different events you manage, so that you can show off the bachelor parties and weddings that have gone great, use Planagram to schedule up to 10 images at once.

    6. Grum

    If you have a lot of large files you’re working on that take a long time to upload to a phone, or you simply prefer to work on a computer instead of on a small device, Grum is a great tool. You can work directly from a computer instead of having to write those long captions on a tiny screen keyboard.

    7. Collec.to

    If you like the idea of running Instagram contests and campaigns–for example, some free swag in exchange for the best picture of one of your events–then Collec.to is a must-have tool. Additionally, you’ll get metrics with this tool that is available both for free and with paid versions.

    8. Over

    If you like having cool quotes placed over images, then Over is a great tool. They’ve got lots of free photos and beautiful fonts and templates that allow you to get as creative as you want. Considering that 73 percent of Instagram users purchased a product they saw on Instagram, using the right tools will help you succeed.

    9. Socialgoneviral.com

    Socialgoneviral.com is another app that gets followers fast, which means that once they get you some, you’ll start seeing more followers immediately.

    10. Repost

    If you want to post another user’s content on your profile–for example, a happy customer in the middle of one of your events–the Repost tool makes this possible. And you can automatically quote the original poster, which means more engagement, too. 97 percent of advertisers chose Instagram as their most liked and most useful social media platform, so just imagine how powerful your social media presence will be by using tools like Repost.

    These are some of the best tools you can use as an event marketer making your Instagram as effective as possible. What other tools are you using to stand out on social media?

  • How to Get Genuine Instagram Likes

    How to Get Genuine Instagram Likes

    These days many people are active on social media networks. Out of all the social networks, Instagram is getting more popularity day by day. Everyone wants to be instafamous and for that he/she tries to get as many likes as he/she can.

    But when you are just starting and have very few followers or you have followers but they are not engaging with your posts, it becomes really very difficult to get the likes on your posts.

    Same is in the case of businesses that want to promote their brand or products on Instagram but couldn’t succeed because of the low engagement rate as we all know, if the posts of a business don’t have many likes, that business cannot get the trust of other users.

    So, it becomes difficult for the businesses too to improve their profiles when they find it difficult to get likes.

    So, if you are an individual or a business owner that want to increase the likes on Instagram posts to impress the followers/customers or other users but don’t know how to do this, then time to get Famoid services.

    What is Famoid?

    Famoid is a US based Software Development Company that came into existence in the year 2017. Famoid provides the social media services like Instagram likes, Video Views, Subscribers for YouTube and retweets etc.

    So, if you are really looking to get more likes on your Instagram posts, then Famoid can help you in this. All you need to do is, just find and buy the Instagram Likes Package that suits your budget and start getting likes.

    Instagram likes packages

    All the packages for Instagram likes at Famoid are at very reasonable prices. You can buy Instagram like packages or you can buy Automatic Instagram Like Packages. Instagram Likes Packages start from $2.95. With this package, you can get 100 likes. Check Famoid’s Instagram likes packages here.

    And, Automatic Instagram Likes Packages start from $44.95. You will get 50 automatic likes with this package. You can see Famoid’s Instagram auto likes packages here.

    Why choose Famoid?

    As we know it is must these days that if you want to be popular, your posts should have more and more likes and that is only possible with Famoid. If you think there are other companies that offer the same services, then read some points below that will let you understand why Famoid is best among them:

    Privacy and safety

    Famoid uses Paypal and Safecharge for the payment, so when you buy any package from Famoid you are fully secure.

    All you need is just enter the username and email to order any package. All the information that you will provide will be kept safe and will not be shared with any third party.

    So, you don’t need to worry about anything while making a purchase and giving your information.

    Delivery is instant

    With Famoid, instant delivery is assured. As soon as you buy any package from Famoid, your order will be delivered within a few minutes after the completion of the transaction.

    Real likes

    This is one of the best features that you will get like from the real and active Instagram users. There are no any fake accounts. There are some companies who use fake accounts or bots for likes but with Famoid you can rest assured.

    24/7 support

    The customer support service is available for 24/7. If by any chance you have any issue with the services, you can contact them at any time and your problem will be solved as soon as possible. The customer support team is highly experienced so you don’t need to worry about anything.

    Likes will look genuine

    It is seen that many companies that provide the same services as Famoid, give thousands of likes within a few minutes and sometimes it looks really fake. But with Famoid, there is no such problem. All the likes will look natural as you will not get all likes within a few minutes.

    So, if you are really looking to boost your Instagram likes and profile, then Famoid is the best option for you. Just visit there and find the best plan according to your requirements.

    Moreover, along with Instagram likes, Famoid also offers services for other major Social Networks like Facebook, YouTube and Twitter. If you are interested, do try these services too.

  • The Business Leader’s Guide to Instagram

    The Business Leader’s Guide to Instagram

    When it comes to running a business in 2018, having a strong online presence is hugely important. Even if you’re running a brick-and-mortar store, it isn’t just about word of mouth or handing out flyers anymore.

    Many of your customers, especially millennials and Gen Zers, are going to find your business first online. That’s why you need to be as connected as possible.

    Running a business these days means having a beautiful website that loads quickly on desktops and mobile phones, blogging about issues in your industry, and having a strong social media presence. And one of the most important platforms when it comes to social media is Instagram.

    If you’re ready to up your game on Instagram and get as many leads as possible, all you need to is follow this guide. It’s all about using creating the right kind of account, using special hacks, and creating a good look. And here’s how.

    Establish yourself with an Instagram Business Profile

    The first and most important step of setting up your Instagram profile is establishing yourself by using an account specifically made for businesses: the Instagram Business Profile.

    Even before you think about what hashtags to include in posts and what filter to use for showing off your trending products, do this first. All you need is your business’s Facebook account, and you can connect your Business Profile to that.

    There are lots of perks to getting an Instagram Business Profile. According to the Tailwind Blog, these perks include the abilities to add additional contact options (phone number, email, address), promote posts immediately (which means more visibility), free analytics through Insights (such as gender, average age, impressions, and more).

    Additionally, Instagram approves 3rd party software for scheduling and publishing posts–but only if you have a Business Profile.

    Considering that 32 percent of teenagers consider Instagram to be the most important social media platform, this is a great way to get the attention of younger customers, which will make them loyal to your brand in the long run.

    Engage–in every way

    One of the strategies businesses overlook when it comes to Instagram is engagement. Maybe it’s because it’s a new social media platform that more traditional business leaders don’t understand, or maybe they think that a platform that only uses images isn’t going to be as important as their Facebook account or their blog.

    But considering that 71 percent of businesses had an Instagram account in 2017, this isn’t the case at all. It’s time to engage as much as you can.

    The first step is connecting with other Instagram accounts related to yours. For example, if you’re selling homemade jewelry as an ecommerce merchant, follow other businesses doing the same thing. When they follow you back, their followers will pay attention. You should also think about buying ad space from the biggest of these businesses.

    In the same vein, working with influencers will get you attention from potential customers, too.

    Then, of course, there’s the hashtag. Hashtags are powerful and extremely important on Instagram. According to Social Media Examiner, this is the best way to create the right hashtags for you: select 5-7 extremely popular hashtags (100,000-500,000 associated posts), 5-7 moderately popular hashtags (10,000-100,000 associated posts), 3-5 niche-specific hashtags, and 1-3 branded hashtags.

    This way, you’ll connect with a large number of people, but also focus on the followers who are meant for your brand.

    Determine your aesthetic

    Finally, you need to determine your brand’s aesthetic. After all, Instagram is a visual social media platform, and images are what matter most. According to Schedugram, you should:

    “Think of it in terms of walking into a store, for example. With the clean lines and crisp white surfaces, you probably get a very different feeling walking into an Apple store than you do walking into a boldly blue and yellow Best Buy.

    They have some similar products, but their overall vibes are incredibly different. This same rule applies to your brand’s Instagram account. The style of the photos you curate within your feed say a lot about the overall personality of your business.”

    Once you know a bit about your ideal customer, you’ll get a better idea of what colors and looks to use. Don’t forget that this look should exist not only on your Instagram account but also on your website and other social media profiles.

    Instagram now has over 800 million monthly active users, so the more established your aesthetic, the more success you’ll have.

    These are some of the best strategies for using Instagram for your business. What other strategies do you use to attract customers online?

  • 5 Sure Ways to Get More Facebook Shares

    5 Sure Ways to Get More Facebook Shares

    More investors are reaping the perks of using social media as a marketing platform. You must do this right if you want to be part of the business individuals who use social media sites like Facebook to their advantage.

    Social sharing is one of the proven ways of driving more traffic to your business. This means that if you are relying on the medium to market your business, you must create top-notch quality that will impress readers to a point where they will want to share it with their friends, relatives, and other networks.

    When your visitors share content with others, more people will get to know about your entity. You will also benefit from more links leading to your website.

    This will typically result in you enjoying top Google position as you will gather more ongoing traffic from the post. If this is not happening already, here are five tried and tested methods that you can use to improve social sharing.

    1. Often post updates when your audience is online

    It is important to post fresh content when your audience is online, so that they do not miss anything you have to say. Posting after every hour may not give you desired results as your readers may deem this as excessive.

    Try and find the right time to post on a daily basis to give your readers something to distract or entertain themselves.

    Go through your data to identify the best time to post. Easily access this on the Facebook Page Insights on the post tab to know when your fans are mostly online.

    This data can help you make educated guesses on the best posting time. It is advisable to experiment with different times both non-peak and peak hours to find out what works best for your brand.

    2. Track progress

    Find out the number of shares Facebook from service providers who specialize in tracking Facebook shares.

    This is the best way to track progress, especially when you are not in a position to stay online at all times. The results will let you know how you performed in the sector.

    Keeping tabs on the shares is important because you will get to know the content that you should be posting and the ones to ignore.

    3. Come up with posts specifically for Facebook

    Content that might work well for Twitter or Instagram may not necessarily work for Facebook. For instance, GIFS are perfect for Twitter and hashtags incredible for Instagram, but both do not perform well when used on Facebook.

    Make sure you create appealing content that will bring in the results you want on Facebook, if you want other people to spend their time sharing it with others.

    4. Include eye-catching videos and images

    Adding videos and images to your content can help to get the attention it deserves on Facebook. This, however, does not mean that you should go out and pick any images or videos available.

    Try not to include typical pictures. Instead, go for the eye-catching ones that are bound to evoke emotions from viewers. Try and make your audience think, cry, or laugh.

    Use a great combination of filters and colours to make your images stand out to increase chances of them going viral. Maintain an excellent thumbnail when using videos to draw attention, so as to achieve the maximum engagement.

    5. Ensure social sharing works on mobile

    Many businesses tend to ignore this fact, something that can hurt their business in a huge way. Note that more traffic nowadays comes from mobile devices.

    For this reason, you must make sure that your social sharing icons work perfectly across various mobile devices.

    Numerous options are available when you want to make this possible. An example is installing plugins that will include share buttons on your pages.

    Test this first before installing to make sure it works in the right manner.

    Running a business website or blog today is no easy fete. You must find the right ways to market your products, if you want to stay in business for a long time.

    Facebook shares are one of the ways to keep you at the top. Make sure you are constantly producing shareable content on Facebook, so that you can work with effective social media campaigns.