There are plenty of ways you can market your site, but SEO and SEM are still the two most popular tools to use. Today, you can easily hire an SEO & SEM expert to help you, but that doesn’t mean you shouldn’t understand the basics of these tools. In this part, we are going to take a look at how SEO and SEM can be combined to work together.
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Why I am Changing My Guest Post Strategy
I recently reduced the number of guest posts I accepted on my blog – almost to the point where I stopped accepting guest posts entirely. Guest posts have turned into an issue recently after Matt Cutts began taking action against sites that accepted guest posts. The guest posting situation has caused me to review my guest post situation for Technically Easy – should I continue to accept guest posts, or should I stop altogether.
After some thought I have decided to continue to accept guest posts, but have modified Technically Easy’s guest posting guidelines to eliminate some of the guest posts that I don’t believe are high-quality.
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How Online Gaming Sites Maintain Their Security
Most of us who have enjoyed playing at an online casino will probably be more interested in the potential jackpots than the fine print.
But in the age of cyber-attacks and high-profile hacking cases, it seems that we need to pay a little more attention to how these gaming sites are handling our personal data and money.
So what are the key ingredients of a secure online casino site, and how do we go about making sure that the gaming provider is legitimate?
Encryption
One of the simplest ways to check that an online casino site is secure is to make sure that it is protected by SSL encryption. This will mean that your personal data and banking details will be virtually impossible for hackers to infiltrate thanks to the firewall and encryption technologies.
So make sure that your desired gaming site has an ‘https’ address with a padlock next to it in your browser. And just to be double sure, using a site like SSL Checker can tell you a lot more about the legitimacy of the online casino’s SSL certificate.
Licenses
All online gaming providers will also need to display a valid license that permits the gambling activity. Without a license being clearly displayed, there’s a chance that the website may be fraudulent.
Most gaming sites will feature licenses in a ‘terms of service’ section or at the bottom of the page. And whether this license is from the New Jersey Division of Gaming Enforcement or a body like eCOGRA, it can be fairly simple to research for peace of mind.
Recommendations
Many online gaming sites gain a further level of legitimacy by being featured on an authoritative gaming resource. Rather than hiding their activities in secrecy, legitimate websites will be keen to advertise their operations in a transparent way.
This is why it can be a good idea to visit respected review sites like New Jersey Online Casinos who can help point of the benefits of visiting gaming sites like Borgata rather than signing up for a less reputable gaming company.
Third party policies
And finally, it might be a little bit boring, but it always is a good idea to read the small print of any gaming site before you make your first deposit.
Ensuring that your chosen online casino has a dedicated third party policy will mean that they will not to hand your personal information out to other organisations.
Above all, it’s only by using common sense and doing a little detective work that we can see how valid sites like Borgata online casino will give us a much more safe and secure experience than other less reputable gaming providers.
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Blog Designing Tips for New Bloggers
I have been busy writing free blog reviews each week for those that have requested a review. When I review a blog one of the criteria I use to rate a blog is how well the blog is designed. There are many different designs that you can use for a blog, but I think for many new bloggers what to include in the design can seem confusing.
I have decided to compile a list of the items I look for in a blog. Others will have their opinion, but here are mine.
The Layout of a Blog
Before I talk about the elements, or widgets, to include it is important to have a well defined layout. The layout sets the tone on how your blog will look and feel to a visitor.
There are a few layout standards that you can see throughout the many blogs online. Some blogs incorporate one navigational sidebar and the content, while others include two sidebars. Some layouts place the sidebar on the left side of the page, while others place it on the right side. For those with two sidebars, you may see them split on the left and right side with the content in the middle, or both sidebars on one side only.
Some will argue that putting your sidebars on the right side is better for SEO (Search Engine Optimization), but I haven’t really seen any proof of this. I have my sidebars on the right side so the content is read first.
The layout you choose should include at least one sidebar for navigation, and a location for the content. Above both of these elements, you should include a header that includes an image of your blog and links back to your home page. Some may include the blog name in text in the header, but I like images as you can do more with them.
What to Include on Your Blog
This is where many new bloggers may have difficulty. There are so many widgets on the Internet that you can include in your blog, which may be confusing as to what yours should actually use. I’ll try to make it easier for you.
The first thing you should include is a way to subscribe to the RSS feed of your blog. This can be either through a button/image, a form to subscribe via e-mail, or both. This should be located at the top of your navigational sidebar.
It is important to introduce yourself to your visitors by writing an “About Me” page. Many visitors that like reading blogs, especially those that provide information or advice, like to know that the author of the blog has some experience on the topic they are writing about. This should be near the top if you can put it there.
The next is a listing of the categories of your posts. This helps visitors read posts for a specific topic without having to perform a search. For blogs created in Blogger, the labels function performs the same thing. Each post should be assigned a category, and then the categories listed in the sidebar below the subscription buttons, or the “About Me” information.
You should also include a list of archives to allow visitors to look through your past posts. This isn’t as important, so it can be included further down your sidebar.
Including Advertising on Your Blog
It seems most people that start blogs always include advertising. Why not try and make some money with your blog? The problem is many new bloggers get carried away with the ads.
Making money online takes time and effort, and doesn’t happen overnight. You need to first build a visitor base before making money off your blog.
When placing ads on your blog, ensure that you keep things organized, meaning don’t just place ads everywhere on the post pages. The ads should blend in nicely with the blog, to make the content stand out and not the ads.
When you first start out, don’t worry about placing ads, in fact forget about them until you have over 100 visitors a day. You won’t make much money from them anyway, and you should be concentrating on your content in the beginning. Then as the number of visitors grows, you can place the ads on your blog. Remember to blend in the ads so they don’t standout.
Summary
For many new bloggers creating a well designed site can be a daunting task. When starting a blog, it is important to add several elements, such as RSS subscription, categories, and an “About Me” page. Next concentrate on writing good unique content, and not worry about such things as advertising. Once your visitor count gets above 100, then you can start looking into advertising. Remember, however, not to bombard your visitors with ads, but instead blend them into the blog.
I would like your opinion on what elements you think should be included in a blog.
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Photo and Image Editors
As I visit web sites one thing that always get my attention is the amount of time it takes to complete a page download. With web sites using more images to display the content, it can at times take much longer than necessary to finish downloading a page.
The biggest problem with the sites that do use a lot of images on each page is the size of the images. Some who manage web sites don’t realize that images need to be resized outside of the browser to decrease the download size. Specifying the size of an image in the HTML code will only shrink the displaying of the image, not the actual size. To shrink the file sizes you will need an image editor. In this post I will list a few image editors that can be used to edit your images for your web site.
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OIOpublisher – Private Advertising Made Easy
For many months now I have been using OIOpublisher to provide private advertising on Technically Easy. While I could easily do it myself without any help, using OIOpublisher has made offering private advertising very easy.
Last month the author of OIOpublisher released a new version that adds even more functionality to the already amazing tool. I have just upgraded to the lastest version and have had no issues since the upgrade. OIOpublisher is perhaps the most versatile private advertising tool available for both web sites and blogs.
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10 Top Keyword Tools
A big part of search engine optimization is keywords and there are many top keyword tools to choose from. As you are learning, mastering and executing SEO, using the right keywords is a big deal, but there is more to it than that.
Beyond picking good keywords, you want to be sure not to use them too often. You also want to be sure that you incorporate them enough.
All of this is just some of the considerations to be made with keywords, and keywords are just a small sliver of what SEO is.
There is help for SEO newbies and seasoned veterans alike, however. There are plenty of tools available to help you with keywords in your SEO endeavors, and we mean plenty.
There are actually so many top keyword tools, it can be hard to determine which one is really best.
The following are 10 of the top keyword tools to be found on the web, and this is a great way to figure out what keyword tools are really best for you.


