Search results for: “label/Web Site – Review”

  • Credential Stuffing is a Serious Issue Made More Popular by the Dark Web

    Credential Stuffing is a Serious Issue Made More Popular by the Dark Web

    Account takeover is one form of identity theft. Data breaches allow threat actors to steal credentials and then take over accounts for monetary gain. This creates a problem for businesses as well as consumers.

    SpyCloud offers protection by preventing account takeovers. They essentially do this through monitoring login credentials and alerting account holders when their credentials are breached.

    How security breaches occur

    First, a hacker will hack into a site and steal login credentials of account holders. This generally includes email addresses, usernames, and passwords.

    The Linkedin security breach of 2012 is one example of this. Over 160 million accounts had their login credentials stolen. An even larger breach involved the company Exactis, in which 340 million records were breached. Information included email addresses, physical addresses, and phone numbers.

    Data for sale

    Once the hacker has obtained these login credentials and potentially other personal information, they sell it online. The Dark Web offers much more anonymity, allowing lots of illegal activities to take place.

    The Dark Web is part of the World Wide Web. However, you won’t find these sites by doing a Google search. Instead, the Dark Web uses a Tor browser. Everything is anonymous and encrypted, with most transactions occurring through bitcoin to maintain anonymity.

    It’s easy to see why the Dark Web is seen as the place to sell information obtained from data breaches. Login credentials are compiled into lists, known as combo lists. These lists are then sold either through the dark web or the internet.

    Credential stuffing

    Given the number of accounts and passwords that people are expected to remember today, it’s not surprising that many people use the same login information for multiple sites.

    Credential stuffing was once something that had to be performed manually. If you wanted to find out if someone’s Paypal login credentials were the same as Linked In, for example, you would have to go to Paypal and enter the information in.

    However, now there are tools that essentially perform the attempts for you. You import the combo list file, and the program will test all the login credentials on many other sites.

    About 2% of credential stuffing attempts are successful. However, the sheer amount of data that can be obtained and the relative ease of credential stuffing with these programs makes it very lucrative.

    Account takeovers

    Once the criminal has found an account that can be logged into with the login credentials they purchased, they have access to the account. They can then use the account for a few purposes.

    First, they can use the account to gain even more personal information. This could include physical addresses, phone numbers, birth dates, or driver’s license numbers.

    Second, and more commonly, they can use the account for some type of financial gain. They may be able to make purchases on the site or transfer funds to their account.

    Other types of accounts are targeted as well. Services like Netflix and companies that offer loyalty programs and points are sometimes targeted.

    Cost to businesses

    Its estimated that credential stuffing costs businesses $6 million dollars each year. Unfortunately, only 30% of companies have taken steps to prevent account takeovers due to credential stuffing.

    This is likely because most people believe that the steps needed to prevent these types of attacks inconvenience legitimate users. In fact, 70% of people within organizations believe that taking steps to stop these attacks negatively affect the experience of legitimate users.

    Preventing account takeovers

    Spycloud uses a relatively simple system to prevent account takeovers. It essentially monitors login credentials. If these login credentials have been compromised in a breach, it will notify the account holder when they attempt to login.

    Instead of simply requiring them to change their password, it sends a reset password link to their email address. This is done in case the person attempting to login is the criminal instead of the account holder.

    Account takeovers are a big problem for consumers and businesses. Considering the ease and potential financial gain for criminals, it is also a problem that is going to be around for the foreseeable future. However, preventative measures can prevent account takeovers, keeping businesses and consumers safe.

  • How to Make Money Online

    There has been much talk on how to make money on the Internet. There are many ways to make money, and I will discuss some of the ways in this post.

    Advertising on a Web Site

    If you have an existing Web site this is perhaps the easiest method to implement. There are many advertisers on the Internet that you can sign up with, and they will in turn provide you with code to add to any Web page. Once you add the code, advertisement will then start appearing on the page, usually specific to the topic discussed on the Web page. Many people choose Google’s AdSense for the advertisements, although there are many other companies that can also provide advertisments. After doing a search on the Internet you will find many people who have had great financial success with advertising on their Web site.

    See also

    Auction Selling

    I decided to name this point as “Auction Selling” and not “eBay Selling.” I did this because there are many other auction sites online that many people have chosen over eBay, most notably because the fees are lower. Regardless of the fees; however, online auction selling can be very profitable, any many people successfully run a home-based business just by selling on one of these sites.

    See also eBay.

    Online Store

    This is probably the most involved method of making money online, as it requires you to manage your inventory, setup merchant accounts, handle shipping, create a Web site storefront, and many other things that go along with a business. If you prefer to just create the Web site to sell the products, and have someone else do the inventory management and shipping you may want to look into dropshipping.

    See also Shopster.com.

    Summary

    As with any business venture, those listed in this post require hardwork and time. Making money online is not a “get rich quick” scheme, and you may find that you will be working as many hours as a regular 9 to 5 job.

  • Keyword Research for Web Design Firms: An Introduction

    Keyword Research for Web Design Firms: An Introduction

    Your current clients and potential clients are searching for you…but how are they searching for you? Or here’s a better question, how do you know they’re finding you first? Your firm’s website could have the best user experience and graphics, but your efforts will be wasted if they can’t find you on the web. To drive traffic to your site, make it easier for spiders to crawl your site and get it indexed. For that to happen, it starts with keyword research.

    (more…)

  • Which Programming Languages are Best for an eCommerce Site?

    Which Programming Languages are Best for an eCommerce Site?

    There’s more than one way to build an eCommerce website. eCommerce websites are built on many different platforms, and through different programming languages on the backend.

    The programming language you choose has to be able to handle all the functions and aspects of your growing eCommerce store.

    If you are familiar with or interested in programming languages, you may wonder which language you should use to build your eCommerce website. There are many different languages to choose from, each with its own benefits and drawbacks.

    Keep in mind, you don’t have to code your entire website yourself. You’ll soon see why many entrepreneurs who are not familiar with code use an eCommerce builder to create their website instead. It’s simpler, easier, and helps you get on with building your business faster.

    However, if you have a dedicated programmer on staff, or aren’t too shabby writing code yourself, there are certainly benefits to programming your ecommerce website yourself; among them, ultimate customization and complete ownership of your process.

    So if you do decide to take the programming reigns yourself, consider the following languages that can help you do so.

    PHP

    PHP, or hypertext preprocessor, is one of the simplest server-side programming languages in existence. It’s fairly easy to learn php 5 online to get started. Plus, it was designed specifically for web development.

    WordPress is largely built with PHP, so you could definitely use it to create a blog, website, or eCommerce store.

    Ruby

    Ruby is a general purpose programming language. It’s concise, readable, and easy-to-learn. But don’t let its simplicity fool you! It’s a very powerful programming language.

    Many hosted eCommerce platforms are built with Ruby.

    Ruby on Rails is a popular web framework built using Ruby programming language. Ruby itself is most commonly used in Rails applications to create all kinds of things online.

    Python

    Python is a very popular general purpose programming language. You can create web pages, games, even a search engine using Python. Python is easy to read and easy-to-learn, especially for first-time coders.

    You can express your ideas with fewer lines of code. Plus, Python is allowed to run on various systems with fewer limitations.

    Django

    The Django web framework is built using Python programming language. It’s a free and open-source web framework touted as “the web framework for perfectionists with deadlines.”

    With Django, you can build better web apps quickly with less code. It could be a compromise for someone looking to code their own website, without having to reinvent the wheel.

    Java

    Java is used everywhere online. It’s a server-side programming language that powers large scale websites with a heavy traffic. It’s no wonder that Java is one of the top programming languages for eCommerce websites.

    Java is versatile, compatible, and functional for so many different applications. You can use Java to code software, apps, and websites. Plus, it works across devices!

    The easy way

    Here’s the question: do you really want to code an entire eCommerce website? Are you looking for a challenge? Do you want to flex your coding muscles? Or are you looking to build an eCommerce business?

    Some coders might enjoy the challenge of coding an eCommerce website, but for most business builders, there are easier ways to get an eCommerce store off the ground.

    You can certainly use a programming language to customize your website, but starting with a framework instead of from scratch can save you a load of headaches.

    Remember, there are no “best” programming languages. There are best programmers. Choose the programming language you know best or hire the best programmer you can.

    That is, if you’d like to build from scratch at all.

    However, the temptation to get down to business faster by opting for a hosted platform is always there.

    In the end only you’ll know your immediate and long-term goals, and weighing whether to go hosted or self-hosted for your eCommerce undertaking depends on it!

  • What Makes a User Friendly Website?

    What Makes a User Friendly Website?

    There’s nothing worse than investing countless hours and amounts of money into your business website only to have it flop on debut. It’s natural to feel disappointed if this happens after the anticipation of unveiling your new website has been building steadily.

    Although an ineffective marketing plan can have something to do with a website that’s not drawing business, the actual website itself may be the problem. No matter what you do to draw traffic to your site, if potential customers hit the “Back” button shortly after arriving, they’re not likely to return.

    This is why developing a user friendly website is so important. Learn how to capture and maintain consumer interest with a friendlier, more valuable site.

    (more…)

  • 6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    Did you know that most people search for products and services online before visiting a store? If you’re not taking advantage of specialist local SEO services in Australia, you’re missing out on a lot of potential customers.

    Local SEO is the practice of optimizing your website to rank higher in search results when people are looking for businesses like yours. Local SEO has become more important than ever. With Google’s algorithm updates and the growing importance of mobile search, it’s no longer enough for businesses to just rank for keywords that are related to their business.

    Businesses must rank for relevant keywords in their local area, or even better within a certain radius from where they’re located.

    Here are 6 local SEO tips that you can use to get your site noticed by potential customers:

    1. Optimize Your Website for Local Searches

    Many people search for businesses using a local pack, which includes local search results from Google Maps and other providers. A website optimized for local searches will display information about your business that is relevant to the user’s location and make it easier for them to find more information about you. Some people may use a mobile device to search for local businesses, so make sure that your website loads quickly on mobile devices and check Google’s Mobile Friendly Test to see how well it renders on different devices.

    2. Claim Your Business Listing on Google My Business

    Once you have a business listing on Google My Business, you can make it stand out by adding photos and videos to help customers find you online or call your business directly through Google Maps. You can also add links to other websites where they can learn more about your products or services.

    3. Use the right keywords

    The first step in optimizing your site for local search is choosing the right keywords. For example, if you’re a retail store selling shoes, try using keywords like “shoes,” “sneakers” and “running shoes.”

    4. Tag images properly

    Images on your site are indexed by Google — so if you use them, make sure they’re tagged correctly with keywords that relate to the products they illustrate. If possible, include alt text on each image with relevant keywords as well as captions that include additional information about the product being advertised (such as price).

    5. Optimize Your Site for Local Search Results

    The first step in doing local SEO is to optimize your site for local search results. This means creating pages on your website that are optimized for specific keywords that relate directly to your business location. For example, if you own a restaurant in Chicago and serve pizza, create a page on your website called “Chicago Pizza Delivery” and optimize it with keywords like “Chicago Pizza Delivery” and “Best Pizza Near Me” (if those phrases are searched by people in Chicago). This way, when people who live near Chicago search for pizza delivery businesses online, your page will appear among the first results returned by Google.

    6. Use social media

    It’s no secret that social media is a great way to reach out to your audience and build brand awareness. But did you know that social media can also help with local SEO? By following some of the tips below, you can get your business more exposure on major platforms like Facebook, Google+, Twitter and more.

  • 4 Processes To Streamline Enterprise Web Application Productivity

    4 Processes To Streamline Enterprise Web Application Productivity

    In software development labs around the world, web application developers face palpable pressure to ensure the application they create delivers a great experience that users demand and expect. And in the enterprise sector, that task can encompass a broad distributed operation, requiring collaboration and streamlined processes throughout the web app development cycle. That’s why it is essential to implement processes that streamline productivity at every step of the way.

    When adopting this strategy, it’s important to realize that both new apps and existing apps should be optimized. Whether the app is going to be used by thousands of employees or just the finance department, it will be judged by users on the ease of use and intuitiveness of the user interface.

    (more…)

  • Windows Vista Web Sites

    I recently bought a laptop with the Windows Vista operating system. I have used most of the Windows operating systems in the past and currently use Windows XP on all my systems, but because Vista looks and feels different, I have had to relearn a few things. I decided to search the Web for information regarding Vista, and have compile a list of links that will hopefully help you.

    I realize that there are many more out there, but I will update the list if I discover more links.

    Microsoft Windows Vista Home Page – The official Microsoft Web page for the Vista operating system.

    Black Viper’s Web Site – A great site with a lot of information about the Vista services. It also provides step-by-step instructions on how to install Vista. I highly recommend you check out the site.

    Windows Vista Tips & Tricks – A PC magazine Web page that lists 15 tips for Windows Vista. It’s not a comprehensive list, but does provide some good tips.

    Vista Made Easy: 50 Tips And Tricks – This page contains some more tips on using Vista.

    Windows Vista User Account Control Step by Step Guide – Provides a step-by-step guide to using Windows Vista’s new User Account Control.

    Windows Backup and Restore Center – Provides an overview of the backup and restore capability of the Vista operating system.

    Using Windows Vista System Restore – This article details how the use Windows Vista’s system restore feature.

    Using Backup Status and Configuration in Vista – This article provides step-by-step instructions on using the Windows Vista Backup Status and Configuration tool.