What Makes a User Friendly Website?
There’s nothing worse than investing countless hours and amounts of money into your business website only to have it flop on debut. It’s natural to feel disappointed if this happens after the anticipation of unveiling your new website has been building steadily.
Although an ineffective marketing plan can have something to do with a website that’s not drawing business, the actual website itself may be the problem. No matter what you do to draw traffic to your site, if potential customers hit the “Back” button shortly after arriving, they’re not likely to return.
This is why developing a user friendly website is so important. Learn how to capture and maintain consumer interest with a friendlier, more valuable site.
Bright colors, music playing on your website and flashing text might sound like great attention-getting tactics, but they’re more likely to turn people away. Follow the less-is-more mindset and focus on adding quality, not quantity. A website that’s visually and audibly loud can cause users to have to work harder to navigate your business’s website.
Attraction at First Sight
An attractive site that’s appealing to users consists of a few different components. Marketing research reveals one of these components to be color scheme. Similar to a product’s packaging, the colors used on your website can make it more or less appealing for consumers. Likewise, the layout is very important and should make the user’s experience easy and enjoyable.
Give the consumers that visit your site a reason to continue perusing it. Provide just enough information or a bit of a tease to make them interested in navigating to other pages on your site. Let consumers in on upcoming sales or events so they’ll want to come back to your site later.
Add a blog to your business site, if it makes sense to do so. Use it to provide subscribers with information and updates related to your service or product. Build traffic and expand your business by promoting your blog posts through Facebook, Twitter and Pinterest. Blog once or twice weekly to build a consistent following.
Give Them a Reason to Come Back
Keep your website fresh by changing or adding to it on occasion. If you offer seasonal products or services, give your site a little seasonal flare to attract users and get them in the spirit. Changing things up on occasion lets consumers know they need to come back often if they don’t want to miss out.
Think of your website like a storefront; if you want consumers to come into your store, you have to gain their interest and make the visit worth their while. The same concepts hold true for your business website. The internet provides consumers with global access to countless businesses and websites. To hold the interest of your consumer base and potential customers, you’ve got to stand out from the crowd and make people want to choose your site over others. Whether you create your own site or work with an internet marketing agency, pay attention to how your website is working (or not) and correct your course to draw the traffic needed to build your business.