Technically Easy

Category: Internet

All posts that are related to various aspects of the Internet can be found within this group.

  • The Netflix Effect

    The Netflix Effect

    When it comes to producing high quality television programming, the established television networks are no longer in charge. Many of today’s top TV shows such as House of Cards, Orange is the New Black, Community and The Mindy Project are being produced by non-network producers.

    Technology companies like Netflix and Amazon have begun to take on more of the roles and functions that once belonged to networks and media conglomerates, with many of these companies going on to ‘rescue’ cancelled network TV shows. What does this change mean for the TV shows that will be produced in years to come?

    This infographic, from Frame Your TV, looks at the changing world of television production, examining the culture of on-demand television, modern viewing habits and seeing how programming has changed to meet the ‘binge watch’ demographic.

    The Netflix Effect

  • Cloud Based Video Conferencing Can Be a Bridge

    Cloud Based Video Conferencing Can Be a Bridge

    Updating software is a pain. It’s supposed to automatically update, but it usually doesn’t. Meanwhile, your computer or network probably is vulnerable to the latest Internet virus. Then there are the updates you don’t want because you’re working, and you don’t have time to stop and restart your computer.

    Things can be even worse when you’re dealing with video conferencing software. Does everyone on the call have the latest update? Probably not. This can cause real problems. Who cares about a pretty new graphic interface, when the video feed goes black on three screens right before a presentation? All because one software update suddenly made Skype incompatible with OS X.

    If only there was a way to bridge all the different software programs on local computers or networks regardless of version to a single video conferencing solution. Then you wouldn’t have to call your local IT guy who’s afraid of Macs or always wants to trouble shoot over the phone. You know, the guy who can’t get the Flash plugin to work right in Firefox?

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  • How will a CMS Impact My SEO Efforts?

    How will a CMS Impact My SEO Efforts?

    Search engine optimization (SEO) is all about generating the most relevant content, first and fast. This may seem like it would be accelerated by a content management system (CMS) as the CMS ensures that the content is credible and well written.

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  • Beginner’s Guide to Amazon Web Services [Infographic]

    Beginner’s Guide to Amazon Web Services [Infographic]

    Imagine a cloud-computing service so powerful, that it makes the work dozens of servers in a large room completely obsolete. From the U.S. to China and most countries in between, tens of thousands of businesses trust it with their online security and information. It powers websites that most internet users visit every day, including Reddit, Netflix and Pinterest. Yet, according to our friends at Udemy, almost 2/3rds of Americans don’t know what it is.

    The answer is Amazon Web Services, and it has changed how the World Wide Web is run in a profound way. It began in 2006 and has since expanded to a $40 billion product, with projections expecting that number to climb to $241 billion in the next 10 years.

    Udemy is an online learning marketplace where users can take educational courses in a plethora of subject matters, and they’ve created an infographic to tell us more about the prevalence of AWS, and why it is so important to our daily browsing.

    Beginner's Guide to Amazon Web Services

    The original infographic can be found at Udemy – AWS Training.

  • Which Online Marketing Channels are Relevant for 2015?

    Which Online Marketing Channels are Relevant for 2015?

    In a world completely dominated by technology, it’s no wonder that most companies are channeling their marketing budgets toward online advertising. Reaching customers all over the globe via one location—the Internet—allows companies to increase their reach and boost revenue.

    What most companies fail to realize about online marketing, though, is that just because a channel was popular a few years ago doesn’t mean it is still relevant today. Many online marketing strategies come and go, which means that if you truly want to use online marketing to your advantage, you need to ensure you’re using options that still resonate with consumers today.

    So if online marketing is in your near future, consider using the following online marketing channels that are relevant for 2015.

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  • PPC Techniques for Local Services

    PPC Techniques for Local Services

    Technology penetration has made it possible for brands to reach the masses more effectively. Technological awareness is at an all-time high with people gaining access to the internet through various internet enabled devices such as mobile devices and computers. The internet has changed the marketing and advertising space. Businesses and brands are competing with each other to optimize user experiences. Trends in the field has shown an exponential growth in online advertising as more brands take to explore the various delivery channels available at their disposal. One of the most common is Pay-Per-click (PPC).

    This strategy is effective, for example, as it can be used as a matrix to measure the effectiveness of a marketing campaign. PPC are advertisements on websites and software applications used to create brand awareness. However, user trends have shown that brands need to have a strategic plan to have effective results from PPCs. Conventional business practices have been put on the spotlight and standard marketing procedures have had to evolve to address emerging trends. Several tactics can be used to ensure marketing success for businesses and brands. Small businesses and brands have to compete with national and international brands which have large marketing budgets. PPC manager from WillBeCoded.ca company shared some PPC techniques local businesses can use to ensure success.

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  • Choosing the Right Words

    Choosing the Right Words

    When it comes to website content, SEO is still king across the Internet. With the proper words and phrases, you can drive traffic to your site through search engine rankings.

    However, you can’t just pick and choose any words to permanently earmark your website. Consider some of these optimization techniques to keep your website at the top of the search engine pages.

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  • Time to Move Beyond Business Traveling and Traditional Meetings

    Time to Move Beyond Business Traveling and Traditional Meetings

    Business meetings are an old standby, as integral to most companies as a smile and a handshake. They’re the basic unit that measures how business gets done. But they’re also time-consuming and often inefficient, especially when it comes to getting multiple people in the same room. Travel time and travel expenses can drain a budget, especially for small businesses.

    A survey conducted by the New York Times found that small businesses are hit disproportionately hard by travel and meeting expenses: they often find themselves sending fewer people longer distances, and that time lost to travel adds up quickly when you don’t have many people to spare.

    But what could replace something as simple and unavoidable as a business meeting? Thanks to the Internet, there’s a new possibility out there: video conferencing.

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