How will a CMS Impact My SEO Efforts?
Search engine optimization (SEO) is all about generating the most relevant content, first and fast. This may seem like it would be accelerated by a content management system (CMS) as the CMS ensures that the content is credible and well written.
This is, however, not always the case due to a number of reasons. The main reason is that CMS systems were not made with search engine optimization in mind. This means that search engines have indexing problems with data generated by the CMSs. These issues are:
- Content Management Systems do not allow meta tags. Search engines on the other hand need these unique, descriptive Meta tags to identify the pages. Search engines use the Meta tags to evaluate what content a page contains.
- Content Management Systems do not support dynamic URLs while search engines can only index a limited number of dynamic pages. Search engine spiders verify that a page is dynamic by looking at special characters contained in the URL. CMSs on the other hand do not assign special characters to the URL. This means that the search engine will have problems indexing content generated by CMS systems.
- CMS systems and web designers can come up with content that search engine spiders cannot detect. These pages may have great content but they are virtually invisible to the search engines. This invisibility can be caused by a host of reasons among them being AJAX overuse, text-in-images and script based navigation. In order to create pages that search engines can easily detect designers and users of content management systems can use semantic mark ups and Cascading Style Sheet (CSS) layout and navigation.
- According to company provides SEO in Vancouver, most content management systems do not allow for creation of dynamic URLs. They also do not allow for URLs that are keyword rich. For pages to rank well in search engines, their URLs have to be keyword rich. This means that content generated by CMS systems may not rank very well in the search engines despite how great it might be.
The above problems can be overcome using a content management system that generates content that can be used optimally by search engines.
Search Engine Optimizaiton Ready Content Management Systems
Finding a CMS system that is search engine ready or friendly is not so easy but is well worth the search. This is because most of the systems that are advertised to be SEO ready normally need modifications with say Apache extensions so that the content generated is ready to be used by search engines. This means that when one purchases these systems, they will have to bear the extra cost of hiring a skilled developer with CMS and SEO knowledge.
There are however some CMS systems which generate content that has better meta tags, dynamic URLs which are rich in keywords and content that is visible to search engine spiders. Getting a good CMS can save someone a lot of money. A good search engine optimization ready content management system helps produce content that ranks highly in any searches. A good example of such a system is the Synapse Publisher Content Management System, which comes with its own toolkits. When using Synapse Publisher CMS system, one does not have to hire very skilled content writers. This saves on money while ensuring quality content is generated.