Social Media

Spicing Up Your Social Media

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Social Media

Social Media has become a tried and tested method of promotion for your website and with every algorithm tweak and change that Google and the other search engines are doing social media is becoming more and more important. Google indexes links that come from Twitter and other social media sites (though it is still in talks with Facebook over its user content) and as links are phased out and smart semantic web associations between terms (generally referred to as co-ocurrence) become the norm these social media mentions are only going to become more important. Facebook’s latest announcement, Graph Search just made social networking even more important than ever.

Up until recently you could rely on backlinks to get your site higher in the SERP classification as any Search Agency professional would tell you. But if people do not search for your site through conventional search engines but rather stay within their social network and try to get a customised result from within their social network the whole point of Search Engine Optimisation is moot. Of course not everybody will use Facebook’s Graph feature and, indeed, not everybody has Facebook so there will still be a great market for SEO, even if links will likely keep dwindling in importance.

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Smart TVs Enhance Sports Programming With Social Media

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TV sets are actually becoming a rarer sight these days as more people opt to use their phones, iPads and laptops to watch movies and television shows. One of the few areas where TVs still have an advantage, though, is in sports. Few people want to gather their friends to huddle around their laptop with chips and beers to watch the Superbowl.

That said, there’s still a lot that the internet offers to sports fans that you haven’t been able to get from TV until now. Namely, social media enhancement.

We live in a connected world. One where you can go to CNN.com to get the news, yahoo.com to get your mail and Cable.tv to find out about packages provided by DirecTV. It’s not enough to just have your buddies in the room to watch the game anymore — now you want to get online and Tweet about the results right away, to boast when your team wins and mock the rival team’s supporters. The spirit of the game goes beyond a single living room.

Luckily, Smart TV is about to change the game. Here’s how:

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Finding Strategic Partners Through Social Media Sites

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Social Media Sites

Business companies are now making a full use of social marketing to promote their business and employ their business plans and strategies.

I have been using Facebook for a long time and I am aware that it is a very effective tool used for communicating with friends, relatives and close acquaintances. As of now, I have discovered that you can use the major social media sites as an essential instrument for implementing marketing strategies that can boost your sales. Here are some of the fields of business where social media sites prove to be useful.

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5 Reasons to Hire a Social Media Manager for Your Business

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Social Media

You’ve made the decision to introduce the social media world to your business. This is a huge step for any company, especially because it involves much more than launching another marketing effort. An effective social media strategy is equal parts branding, advertising, public relations, customer service, and yes – problem solving on the fly. To establish your business across a myriad of social media platforms, it’s imperative that you hire a social media manager. Here are five reasons why.

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3 Ways To Become Less Dependent on Google Search

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Social Media

When you compose a new post for your blog, what’s the first thing you have in mind? Is it your readers? Or is it Google? It’s a sad reality of the modern web that bloggers cater to the whims of Google, often to the detriment of their readers. They stuff their article with keywords and mind every little link, lest they find themselves not ranking in the top 10 for high-volume keywords. But you know what?

You can’t blame them

The incentives are there. Google is the world’s biggest traffic referrer. Bloggers need traffic, and so catering to Google’s rules can pay off. Unfortunately, at the same time it can create a poor experience for readers.

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5 Tips for Surviving a Social Media Disaster

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Panic

Social media has become an integral part of every business plan. In fact, businesses that aren’t using social media platforms can expect to fail due to lacking online visibility and customer loyalty. However, using social media isn’t always blissful. One wrong Post or Tweet can ruin your brand in a matter of seconds. In the last year alone, large companies such as United Airlines and Chrysler have taken a beating because of poor social media management.

Disgruntled employees and angry customers can quickly take their thoughts to the web which can tarnish your brand for life. But a social media disaster doesn’t mean you should shut your doors for good. In fact, even those who have suffered from a disaster are still able to recover.

5 Tips for Surviving a Social Media Disaster

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7 Unnoticed and Cheap Social Media Marketing Strategies

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Getting Started with Social Networks and Social Media

Social media marketing has now become essential for any promoter who desires brand recognition and prefers buzz publicity. That said; it is obvious that such a promoter always looks for some cost effective and efficient social media marketing strategies. Moreover, there are several such strategies to choose them depending on the products or services that need promotion. But sadly, there are a few of them that promoters mostly tend to overlook or ignore despite the fact they need minimum outlay and have tremendous publicity potential. So, why not take the advantage of these most unnoticed social media marketing strategies to let the buzz play its role in an uncommon manner where competition is yet not fierce? Well, let’s check seven such strategies now!

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Essential Ingredients of Effective Social Media Marketing

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Getting Started with Social Networks and Social Media

The veterans in the field of blogging have fixated on social media marketing as an amazing tool. However, the tool is only as good as the technique that drives it. Effective social media marketing requires some major elements.

In absence of these elements, any effort towards the process of blog promoting via social media sites will give incomplete results. So what are these essential ingredients that can boost your social media marketing performance?

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