One thing I see on the Internet quite a bit these days in the age of search engine optimization is keyword stuffing. Nothing ruins content and makes reading anything a bore more than a blog post or article full of repetitive keyword usage. Because people assume more keyword usage will attract better Google listings, this epidemic has risen to biblical proportions and it’s making the Internet hard to digest.
If you’re writing a blog post for one of your client’s sites, make sure it’s at least half-way acceptable as a piece of work that might interest at least one person who actually wants to read on the subject. The line between true content and pure scheming is quite blurred. Take the noble path and don’t contribute to the bad side.
The Internet is like the ocean and throwing articles out there that read like robotically produced advertisements isn’t appealing to anybody. Any SEO guy’s main goal should be to write content worth a read. This is the natural way to acquire backlinks ensuring the Internet isn’t full of complete junk and you still get your website its hits.
Similar to the “green” environmental movement, adopt a “green” state of mind with the Internet and consider what you’re throwing into it. Google is already starting to crack down on it but their algorithms will be a lot more efficient sooner or later and they’ll be able to keep most of that crap from working at all.
Not to mention, as an aside, raising the bar for SEO content can only make the SEO field a more viable area for work. To get worthy blog content out there takes more manpower and work hours. More jobs have never been a bad thing for the economy.
To illustrate the correct behavior and methods to writing blog content, consider the following scenario. Let’s say your website is Beck Studios.
They specialize in all stage equipment including theater rigging, stage curtains, and theatrical lighting. If I were to write content for this site, the first paragraph of the article shouldn’t read “If you’re in the market for stage lighting, consider your options.
There is a difference between theatrical lighting and theater lighting. Theatrical lighting is more professional. Also, don’t forget about stage curtains. Stage curtains can make your theater experience better and if you need stage rigging check out Beck Studios because Beck Studios also offers theatrical lighting and don’t forget they have stage curtains as well so if you’re looking for good theater stuff, check out a place like Beck Studios because they have the best stage lighting (including 4-bulb stage lighting, 16-bulb stage lighting, and the best 24-bulb stage lighting.
They also offer velour stage curtains, plastic stage curtains, as well as my favorite, paper stage curtains.” That wasn’t fun for anyone to read. I know it’s not possible to get keyword-rich content out there all the time but don’t lower your standards this much. Have trust that if your content is good enough, it will get the attention it deserves and your site will get its customers eventually.
In these ways, we can keep the Internet from being an ocean full of garbage lacking any usefulness or benefit to consumers. Your blog content and backlink methods don’t have to result in Shakespearean quality of literature, but make an effort. You should be able to answer “yes” when asking yourself, “Is this blog content or article at least somewhat useful and worth any human’s time?”
If all Internet users comply with this simple rule, we can make sure link-stuffing and keyword manipulation is kept at bay so true consumers can use the Internet as a beneficial tool.
Image credit: rafizeldi.