Tag: SEO

  • Are Infographics still worthwhile for SEO?

    Are Infographics still worthwhile for SEO?

    According to Impressive Digital – Dallas SEO Company, the answer is yes, but not in the way you may think.

    When you create an infographic, you’re creating a piece of content that’s easy to share. That’s because infographics are:

    • Visual – They take advantage of our visual nature by presenting information through images and text. This makes them easy to understand and remember.
    • Easy to digest – Infographics are generally short and sweet, so they don’t require a lot of time or attention from your readers.
    • Interesting – Infographics have the power to make even the most mundane topics more engaging and entertaining.

    What Is an Infographic?

    An infographic is a visual representation of information or data. It can take the form of a chart, graph, map, or diagram. Infographics can be used to visually explain complex concepts in a way that’s easy to understand and remember.

    Infographics were first introduced in 1987 by Sir Charles Joseph Minter who was trying to create a better way to display charts in newspapers. Since then, they’ve become increasingly popular among bloggers and marketers alike as a way of making complex topics easier to understand for readers.

    Why do people like infographics?

    Infographics are one of the most popular types of content online today. In fact, according to a report by Infographic World, over 80% of marketers use them. Why do so many people love them so much? Because they’re easy to digest and understand. They’re also fun to look at!

    People like to share things on social media because it makes them feel good about themselves or their brand — it’s an ego booster (this is why you see so many Instagram photos with quotes from famous people). Infographics make people feel good about sharing them because they’re like mini-works of art that quickly convey key information in an interesting way. And if you create something that people want to show off on social media, you can bet it’s going to go viral!

    Types

    Infographics have been around since the dawn of the internet, but they have recently become one of the most popular forms of content marketing. This is because they are an extremely effective way to build links, boost traffic and help your SEO efforts.

    There are many different types of infographics that you can create, including:

    • Listicles – Listicle posts are made up of several points or ideas that all relate to each other in some way. You can use these listicles for any topic imaginable!
    • How-To Guides – A how-to guide is a step-by-step instruction on how to accomplish something specific, such as how to change the oil in car or how to set up an email account with Gmail. These types of posts tend to attract people who are looking for specific answers rather than general information about a topic they’re interested in.
    • Statistics – Statistics are numerical facts about your industry or niche that you can include in your infographics so that they look more professional and convincing when you share them on social media sites

    Turn complex into easy

    They make complex information easy to understand. People have limited attention spans and don’t have time to read through long articles or blog posts. With an infographic, you can condense complex information into a simple visual format that people can quickly scan through.

    They help you rank higher in search results by encouraging social sharing on social media sites like Facebook and Twitter. When people share your infographic on these sites, it sends signals to Google that there is interest in what you’re saying (which makes them more likely to show it at the top of their results).

  • 6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    6 Local SEO Tips to Get Your Site Noticed by Potential Customers

    Did you know that most people search for products and services online before visiting a store? If you’re not taking advantage of specialist local SEO services in Australia, you’re missing out on a lot of potential customers.

    Local SEO is the practice of optimizing your website to rank higher in search results when people are looking for businesses like yours. Local SEO has become more important than ever. With Google’s algorithm updates and the growing importance of mobile search, it’s no longer enough for businesses to just rank for keywords that are related to their business.

    Businesses must rank for relevant keywords in their local area, or even better within a certain radius from where they’re located.

    Here are 6 local SEO tips that you can use to get your site noticed by potential customers:

    1. Optimize Your Website for Local Searches

    Many people search for businesses using a local pack, which includes local search results from Google Maps and other providers. A website optimized for local searches will display information about your business that is relevant to the user’s location and make it easier for them to find more information about you. Some people may use a mobile device to search for local businesses, so make sure that your website loads quickly on mobile devices and check Google’s Mobile Friendly Test to see how well it renders on different devices.

    2. Claim Your Business Listing on Google My Business

    Once you have a business listing on Google My Business, you can make it stand out by adding photos and videos to help customers find you online or call your business directly through Google Maps. You can also add links to other websites where they can learn more about your products or services.

    3. Use the right keywords

    The first step in optimizing your site for local search is choosing the right keywords. For example, if you’re a retail store selling shoes, try using keywords like “shoes,” “sneakers” and “running shoes.”

    4. Tag images properly

    Images on your site are indexed by Google — so if you use them, make sure they’re tagged correctly with keywords that relate to the products they illustrate. If possible, include alt text on each image with relevant keywords as well as captions that include additional information about the product being advertised (such as price).

    5. Optimize Your Site for Local Search Results

    The first step in doing local SEO is to optimize your site for local search results. This means creating pages on your website that are optimized for specific keywords that relate directly to your business location. For example, if you own a restaurant in Chicago and serve pizza, create a page on your website called “Chicago Pizza Delivery” and optimize it with keywords like “Chicago Pizza Delivery” and “Best Pizza Near Me” (if those phrases are searched by people in Chicago). This way, when people who live near Chicago search for pizza delivery businesses online, your page will appear among the first results returned by Google.

    6. Use social media

    It’s no secret that social media is a great way to reach out to your audience and build brand awareness. But did you know that social media can also help with local SEO? By following some of the tips below, you can get your business more exposure on major platforms like Facebook, Google+, Twitter and more.

  • SEO Be Damned. Why Your Blog is About You.

    SEO Be Damned. Why Your Blog is About You.

    After I decided to change the direction of Technically Easy, I have been thinking more about what content I would like to publish on Technically Easy. Of course, as I started to think about the content, other questions started to pop in my head. How often should I publish posts? What long should each post be? What type of posts should I write? How many guest posts should I accept?

    The odd thing is that I started Technically Easy over six years ago, and many of the questions I asked myself were the same ones I asked myself when I first started. It seems that since I reset the direction of Technically Easy back to the way it was a few years ago, I also reset my thoughts on my blog. After six years of blogging, I have come to one conclusion with regards to my blog, and perhaps blogging in general: do whatever I want.

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  • Spicing Up Your Social Media

    Spicing Up Your Social Media

    Social Media has become a tried and tested method of promotion for your website and with every algorithm tweak and change that Google and the other search engines are doing social media is becoming more and more important. Google indexes links that come from Twitter and other social media sites (though it is still in talks with Facebook over its user content) and as links are phased out and smart semantic web associations between terms (generally referred to as co-ocurrence) become the norm these social media mentions are only going to become more important. Facebook’s latest announcement, Graph Search just made social networking even more important than ever.

    Up until recently you could rely on backlinks to get your site higher in the SERP classification as any Search Agency professional would tell you. But if people do not search for your site through conventional search engines but rather stay within their social network and try to get a customised result from within their social network the whole point of Search Engine Optimisation is moot. Of course not everybody will use Facebook’s Graph feature and, indeed, not everybody has Facebook so there will still be a great market for SEO, even if links will likely keep dwindling in importance.

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  • Common SEO Mistakes Designers Make

    Common SEO Mistakes Designers Make

    Designers are usually unaware of the effect of their work in a site’s search engine ranking. They tend to ignore SEO basic rules for the sake of aesthetics. This is quite normal, given that their job is to make the site as attractive as possible. But there are some very common SEO mistakes that can be easily avoided, and that might occur even to the greatest SEO expert.

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  • 3 Common SEO Myths

    3 Common SEO Myths

    Google has fought its way to the top of the search engine market and web usage is at an all time high. With design becoming easier and easier for users to pick up on, there is a large increase in the number of users creating their own websites and seeking to make it big. Many aspiring webmasters have all ran into the same problem though, to make it big requires a lot more effort than they anticipated.

    It takes more than just creating a web page to get traffic, a good bounce rate or even revenues. Most of us have read websites that advise users on SEO, or search engine optimization, but few have actually been able to put these concepts into practice. Google constantly updates their algorithms, and has a history of changing what they value more or less each period, leading to a world wide web of outdated web pages giving false tips on what it takes to get ranked. Here are some of the top current SEO myths.

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  • Creating a World Where SEO and Web Design Live in Harmony

    Creating a World Where SEO and Web Design Live in Harmony

    The goal of SEO web design is to launch an eye-catching site that drives traffic. Both the internal workings of your SEO strategy and external workings of your web design require a certain level of expertise, although specialists who declare themselves experts in both the technical tidbits of SEO as well as the aesthetically appealing elements of web design are few and far between. SEO web design is more than making sure your code is optimized for the search engines but with the right combination of skills you can have all of the elements in place.

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  • Free SEO Reporting Tools for the Business Owner with a Plan

    Free SEO Reporting Tools for the Business Owner with a Plan

    Most company owners know that SEO is a long and slow process. You’re constantly waiting to see your name at the top of that search engine results page, but it’s tough to know when it’s going to happen. For this reason, many companies use SEO reporting tools to help ease a little bit of the suspense.

    SEO reporting helps keep you in the loop when it comes to your SEO efforts. In general, SEO reporting software will give you the ranking of a keyword you are targeting and then show you the jump in rankings that keyword has over time. Other reporting tools offer information about your web pages for further optimization, the Google PageRank or Alexa ranking of your site, and/or the competition for a specific keyword. Unfortunately, many of these software cost money that many companies just don’t have. In such an up-and-down economy, things like SEO reporting tools usually get the boot when it comes to budget cuts.

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