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Why Your Content is Lacking

You know you need to continue to create useful content for your customers, but you sometimes wonder whether or not you are making the best use of your valuable time. You often find yourself in a crunch and rush to put together a blog that serves very little use to your customers but you publish it anyway just to get something out.

However, failures can be a great learning experience. Recognizing mistakes can provide great insight into what not to do the next time around. Below are 4 ways why your content is lacking.

1. Recruit expert contributors

You’re going to need a coalition of the willing. Remember, content marketing efforts struggle because they’re often under-resourced. This is where your diplomatic capabilities come in. The best content marketing programs involve dozens of contributors.

The more people involved, the less taxing it is on everybody. Recruit the stars in your business. Show them the topics you’re looking for help with and tell them when you’ll need their assistance.

Get leaders involved first so they can set a participation example for the rest of the team. Most importantly, don’t ask them to write the piece from scratch. Just request a brief interview. Use the writing skills in your marketing team or at your agency’s disposal to craft an original piece.

2. You’re not using the right type of content

Another factor to examine is the type of content you are focusing on. While blog posts are regarded as the gold standard for generating quality leads, there’s much more to content marketing.

Whether you need to determine which content to use to enhance the quality of your blog posts or to learn what additional channels are right for your organization, determining the type of content to use is a big decision.

Why? Because, no matter how much Bulletproof Coffee you’re drinking, you only have so much time and energy to direct towards your content marketing.

3. Content marketing services

Content marketing services will help you increase website traffic from your online marketing channels. It will help you take people from other online channels to your website.

These online marketing channels maybe social media, search engines, or your email marketing efforts. A solid content writer will produce relevant content to engage your audience, build trust, and influence their purchasing decisions.

Most content marketing services include strategy development, content writing, editing, and publishing to your website.

4. Not using keyword research

Before starting your content planning you need to confirm that what you will be writing about is something that your audience has been searching for. Keyword research is a great way to validate interest in your selected topic.

And despite advances in search algorithms, such as Google’s Hummingbird update, keyword usage is still important. Choosing the right ones can dramatically increase the performance of your content over its lifespan. A quick way to validate your keyword choice and even discover new topic ideas based on a root keyword is to use Google’s undocumented autosuggest API.

October 31, 2019
DearMob iPhone Manager Review: An Easier and Safer way to Transfer and Manage iOS content
Do you own an iPhone but struggle with managing its data? Especially backing it up? Are you planning to shift from an Android to an iPhone but are worried about iPhone storage?

Do you wonder how to improve your iPhone which has all your photos, videos and information?

Well, you don’t have to worry anymore. DearMob iPhone Manager is here to solve our problems with its efficient and effective features. As an iPhone owner, there is always something to worry about, especially when a smartphone is almost everything to the owner.

Not only do you need to have a clear storage, there has to be back-up for safety. Moreover, having back-up and clearing out photos cleans and revives a phone also. To top it all off, you need a stable iPhone management software, especially if you are looking for an alternative to widespread iTunes errors.

Hence, to save the day as per our reviews, we have DearMob iPhone Manager. It has the following amazing features to ensure that all your troubles vanish into thin air:

1. Safety always comes first

The app understands and puts your safety first, ensuring no shared information gets leader or his/her used the photo in an unbiased environment. It does have a military level end to end encryption after all, making it safe for use. It provides a guarantee of no data getting deleted or lost as well once you transfer iPhone data.

2. Simplicity at its best

The app is pretty easy to install and use. You can learn it for Mac and Windows making it obviously a good option since it is diverse and highly compatible. It has a very well designed and clear interface, making it easy to use on the go as well.

3. Fast work wins

The app is said to transfer iPhone database of 100 4K photos within a matter of just 8 seconds. Since as an iPhone user, won’t you question the speed of any app on your phone. Moreover, it is highly stable especially without any Wi-Fi.

4. As you like it

DearMob iPhone Manager is extremely flexible and works as per your convenience. You can use encryption for exports, manage files, use conversion on files for transfer or be selective while you migrate iPhone data to a new device. You can convert any audio, video or even e-books to be compatible with your iDevice.

DearMob iPhone Manager has a hub of advantages to be useful when need arises to backup iPhone, iPad or any other iDevices, especially in today’s world where everything is data driven and a part of the digital age. Take a look at this official video tutorial of DearMobiphone manager for a clear view:

How does DearMob iPhone Manager function and help a user out?
1. It clearly helps in transferring iPhone data between the device and the computer, which can also be a selective transfer.
2. Restore all this backed up data on your computer on any other new iDevice as well.
3. Easy Management of music/playlist, photo/albums and phone contacts.
4. If needed, you can bulk export files by your selection, in terms of, by day, week, month, year, by artist, album, music list, search, by folder.
5. During back-up or restoration, import & auto-conversion video, music, e-books to be compatible with iDevice is done and at the same time, you can auto-rotate your video now to fit iOS full screen.
6. It provides with an option to convert HEIC to JPG, Live photo to a video & still image while Exporting contacts as VCF/PDF/TXT/HTML.
7. The app helps to remove DRM-laden music, movies, books; and makes your iTunes purchases playable on non-Apple devices.
8. It allows one to password encrypt photos, videos, contacts, and also the entire iOS backup.
9. Via this app, you can also use iPhone as USB Flash Drive and create ringtones.
The app comes with everything you need, its extensive, safe and easy. You could compress large videos by 50%, has no back-up limits and safeguards one against errors in iTunes.

At the end of the day, we all want to preserve our memories forever, keep those cool birthday party photos tucked away and never miss out on those daily fun videos you get on social media. DearMob iPhone Manager allows you to be in this zone, backing up your data, easily restoring it and not missing out on anything at all.

In fact, one never knows when their phone will crash or what will happen in the future, so it is always important to come prepared. Transfer iPhone data right with this iPhone file manager.

You can download the app via their website, the free trial is available for both windows and Mac. But trust me, making a payment is worth it, especially when you know your phone and its content is your entire life in one place.
October 29, 2019
What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

You’ve probably heard advertisers talk about Google ads fraud or simply click fraud. You could have even been a victim of this fraud. But, what is Google ads fraud?

Click fraud can be defined as a form of cheating that occurs online in pay-per-click internet advertising. Pay-per-click advertising entails posting ads for which website owners pay a certain amount of money that is determined by the number of people that click on those ads and visit their sites.

Ads fraud occurs when an automated script, a computer program, or a person imitates a legit web browser user and clicks on an ad without the actual interest in what the ad’s link targets. This form of fraud has been the subject of increasing litigation and controversy with advertising networks benefiting from it.

How Does Google Ads Fraud Occur?

Google ads fraud is simply a tactic where users, both bots and humans, click on ads repeatedly to achieve illegitimate results for the ad or publisher. Even the advertiser can click their ad repeatedly with the same intent.

Somebody can also be sitting in front of a computer and mindlessly click a single Google ad repeatedly. A virus or computer program can be used to perform the same act. At its basic level, Google Ads fraud is about the click’s intent. And, this is where this concept gets hazy. How can you determine a click’s intent to ascertain that a person has committed a Google ads fraud? And for what reason can somebody do that?

Why Does Google Click Fraud Occur?

It’s almost impossible to answer the question, what is Google Ads fraud, without knowing how Google Ads work. Google ads appear in search results because advertisers pay for the phrases or words that internet users type in the search engine box. If a company’s ad is clicked on by the user, Google charges it for that click. It’s a cost-per-click system with some clicks costing advertisers more money than others.

The publisher of these ads can be other websites or Google. Google, its advertisers, as well as second- and third-tier publishers form Google’s advertising network. However, Google pays these websites when internet users click on the ads that appear on them. This now explains why a person may commit a Google Ads fraud. There are generally two major types of Google Ads fraud.

Network Click Fraud

The idea of committing a Google Ads fraud is to increase the money earned by a network fraudulently. Generation of false clicks on a Google ad by a partner publisher can earn them more money than relying solely on real people clicks. Perhaps, you might be thinking that Google would also profit from these clicks because advertisers will pay for the fraudulent clicks.

Unfortunately, this is not true. Click fraud degrades the overall quality of Google’s advertising network. That’s because any advertising network’s value depends on the ability to generate real and productive ad clicks and views. A network is of lower quality if it gets more clicks without corresponding sales or inquiries.

Competitor Click Fraud

This is a more malicious type of Google Ads fraud. It’s usually targeted at the ads of a specific company. The main reason for committing this Google click fraud is to generate false clicks and raise the Google marketing cost of a company. Since Google Ads are simply a form of cost-per-click marketing, generating more false clicks will deplete the marketing budget of a company.

This form of Google Ads fraud can mean the end of the advertising ability of a small business. And, if the competitor succeeds in their scheme, they win by appearing more prominently in Google search results pages.

How to Detect and Prevent Google Ads Fraud

Now that we have answered the question, what is Google Ads fraud, you may want to know how to detect and prevent it. Detecting a Google click fraud is sometimes obvious. For instance, if your advertising bill from Google goes up significantly without a corresponding surge in sales, you could be facing a click fraud. However, there are times when detecting Google Ads fraud becomes subtle.

Nevertheless, some companies specialize in detecting Google Ads fraud. These can track your ad clicks to find out if fraud has occurred. You can also check for sudden changes in overall performance data, analyze timestamps, and IP addresses.

There are many ways to prevent Google ads fraud. They include avoiding fraudulent IPs in your ads, excluding locations, and avoiding placements in low-quality sites. There are also third-party software, plug-ins, and services that can help in the reduction of click fraud.

The Bottom Line

Google ads fraud is real. You’ve probably heard an online ad fraud case involving a prominent company. Your company or business could have even been a victim of this fraud. To avoid this fraud, pay attention to your Google advertising bill or use Google ad fraud protection services and tools.

October 25, 2019
FamiSafe: Parental Control app

The mobile device in today’s world are common and the need of every individual. Mobile devices are no longer just communication devices they are a smartphone that connects you to the internet and gives you access to multiple things. A mobile in the child’s hand can be used in multiple ways both good and bad. But you can never tell by just looking and lurking around the phone because children are smart and they can hide a lot of things.

The developers at WonderShare understand the parent’s concern; hence they have developed an app called FamiSafe which will help parents keep parental control on their child.

Here is a bit of information about the app .

How does the FamiSafe app work?

The app has to be downloaded on every device you want to monitor along with the device you want to monitor with. Once they are downloaded you simply have to make IDs on every phone and give permission to the app on your child’s phone which will then be controllable by the parent’s app.

The app is user-friendly but has a few more settings which the app guides you throughout. Also making modifications is easy according to your needs.

Pricing

The app allows you to test the features for three days after which you have to subscribe to one of their plans.

Here are the payment plans that they offer:

Monthly subscription plan

If you opt for their monthly plan it cost only $9.99 and you can avail all their features.

Quarterly subscription plan

If you opt for their quarterly plan it would cost you only $19.99 which broken down into months cost only $6.66 per month.

Yearly subscription plan

If you opt for their yearly plan it would cost you $59.99 which when broken down into months cost only $4.99 per month.

Features of the app

The app off you a multitude of features which can help you do parental controls on your child’s smartphone also it will allow you to be at peace while your child makes good use of the phone you just handed them.

Track real-time location

It will help you keep an eye on your child every moment of the day and especially helpful when they’re out of the house.

Block apps

It will help you block apps that are suspicious and seem harmful to you for your child.

Monitor app usage

Children can get addicted to application and over suing them which can lead to harm to their physical and mental health. FamiSafe helps you monitor those applications and ensure that your child doesn’t overuse applications.

Screen time report

Now once you hand the child the mobile you want to ensure that they are not using it during their study time and at school. Hence FamiSafe gives you a screen time report which will help you ensure that they are not using the phone all the time.

Set screen time limit

Children often use their phones throughout the night and you won’t always be able to catch them. FamiSafe helps you with that, on your required time you can set screen time. So you will be assured that they are only using phones when they need them and not all the time.

Hence these were some of their most amazing features which will help you do parental control on the phone.

Good news

Now you can avail a 20% discount if you use the coupon code ‘SENFSOFF’.

Work out to a whole new level with these knee pads.

September 20, 2019
How to Get Media Coverage as a Startup

A startup, like any other product, depends on exposure so that the target is made aware of its existence. There are many ways to grow a business, but the most important one is through advertising. For a new or unknown product, you have to catch the attention of potential clients and keep them interested long enough for you to advertise your product or services.

Many startups, which were brilliant ideas, failed in the past due to lack of quality media coverage. Getting media exposure is very important. A startup should plan thoroughly for this process and use professional PR services to get their content to the target market.
Consumers cannot possibly subscribe or be interested in what they don’t know exists.

It’s the responsibility of the startup to take PR as seriously as they do with investors or customer satisfaction. Here are key ideas you can use to promote a new startup’s market visibility in all the right platforms.

1. Introduce Your Startup’s Story

Give the media something that will catch the attention of the reader. Create an impressive or amazing story of your startup. Journalists get pitched all the time so you will have to give them something irresistible that they think their readers will be interested in. Express how your startup needs to exist and what problems it will solve.

2. Use Smart Pitches and Use Them Often

This means you have to be persistent. It would be unrealistic to expect full coverage with a single pitch. So, create a plan to have distributed releases periodically and remember, there are thousands of startups fighting for the same attention.

Here, you need to have goals and objectives. Have in mind at least two well-known publications you will work with. You can start by seeking content writing services to establish your brand in publication spaces frequented by your target market.

Smart pitches also need to be unique, so do not send the same pitch to different journalists. Every pitch has to have a personal touch, and this is why content writing services matter. Successful media coverage comes after hard work and smart planning.

3. Build a Relationship with Journalists

Media outreach builds business relationships. Familiarize yourselves with different kinds of journalists and what type of content they cover. Use that information to create tailor-made pitches for each one of them. This requires prior planning and research. Follow journalists on social platforms and familiarize with their style.

Connect with them locally if possible, on LinkedIn and Twitter, which is popular for official releases and breaking news. In some cases, the relationship you have with a journalist can make or break your startups.

After creating a rapport from your PR team, the feedback you get will tell you where you need to focus your attention on. As your business starts to grow, you can modify your pitch and chose a platform such as a website to create periodic content for long-term exposure and updated content. Professional Contents writing services like Broadplace will keep your website captivating and up-to-date.

September 17, 2019
Custom Software Development Company to Elevate Your Business
When businessmen try to launch their companies via the Internet, they face a lot of difficulties. Even experienced website owners have some problems. Newcomers have many more struggles and most of them fail miserably in a couple of months.

However, you can avoid such an end if you have proper support. One of the most important points is to have effective and dependable software. A good custom software development company is your clue to success.

Custom Software Development – Jafton is the most advantageous way to promote your business. It’s a professional and licensed online platform that helps to launch, advertise, and promote online businesses. It works in four major industries to meet your requirements at the fullest. These are:
1. Health Care
2. Logistics
3. Financial Services
4. Retail and eCommerce
Qualified custom software specialists can successfully deal with any problem and help to increase your growth, popularity, and income in the most beneficial way.

Jafton.com offers the following kinds of services:
- Customer software development
- Mobile app development
- Digital strategy consulting
- Digital product engineering
- Cloud services
- Blockchain
This custom software development company offers the newest and very original methods of online development. Its innovative ideas are generated on the basis of the customers’ preferences. Simply provide the main instructions about your enterprise and the company will pick the most effective strategies to promote it.

You may fully trust this platform. Its specialists will make in-depth research about your project. They will define the current tendencies and trends, analyze your competitors, possible changes in the future, and something of the kind. They will provide you with the best development software to elevate your enterprise over the others.

The custom software development firm offers its customers the team of real experts. They are put to special tests and thorough interviews to define their best qualities and potential drawbacks. All of them are certificated and experienced workers. Their team consists of:
- Designers
- Architects
- DevOps engineers
- Software engineers
- CEO project managers
Approved specialists of the custom software development agency use an Agile system, which is one of the most productive systems on the Internet. It perfectly suits all the demands of customers and their projects.

The company has started with some 200 enterprises and now, it helps multi-million enterprises throughout the globe. Its fame goes ahead of it and huge corporations can also prove this claim. Therefore, all newcomers may not worry about their success.

The company helps to improve the quality of services you offer your own clients. Software is intelligent and highly efficacious. It ensures constant and dependable functioning of any website. Jafton works 18 years long and continuously enhances its own methods of work.

It finds new innovative strategies and implements the most effective technologies to secure the success of every customer big or small. Specialists are very fast and flexible. They easily adapt to the slightest changes to obtain the greatest possible profit for your projects.

This platform of bespoke software development offers professionalism, constant progress and learning, integrity, and global outlook. You’ll never regret if you choose Jafton.com because its solutions are always productive.
September 15, 2019
Effects Of Technology On Students Research Paper

Student research papers require patience and time. Fortunately, technology has helped students find the information needed to write their papers quicker and easier. Technology has improved how students research the information for their writing assignments and how they document that information. Below, you will discover a list of improvements made by technology for student research papers.

Unlimited information

With the Internet and a computer, students now have access to unlimited data about a broad range of subjects and topics. Regardless of the topic, students can find much-needed information on the World Wide Web. From government websites to encyclopedias, you will easily find it on the Internet. These websites are a wealth of information for students with writing assignments.

Improved documentation

In the past, students were required to document the findings for their writing assignments on paper. Today, all of this information can be documented via a word-processing program, such as Microsoft Word. This program is ideal for student papers.

Better organization

Technology has also improved the way students organize the data for their writing assignments. With mobile apps, students can keep all of their data organized perfectly. So, when they are ready to start writing their papers, they will know where the information is stored. This will help ensure the entire process goes smoothly.

Find help easier

There is no doubt that college papers are extremely difficult to complete. There is much effort put into the process that it can consume the student’s life for a long period. And, there is always the possibility of an issue arising at some point. With the Internet, research paper help is available at the drop of a hat. Students can now reach out to their instructors and experts when they encounter issues with their writing assignments and have any questions that need to be answered.

Unlimited storage

With computer data storage, such as cloud, allows students to store data with ease. Online storage has improved the way data is stored. In the past, the data collected for college papers was documented on paper and stored in file boxes or cabinets. These items take up a lot of space, which students living in dorms do not have to spare. This is no longer an issue thanks to online storage.

Better communication

It is not unusual for college students to seek out specialists when writing a thesis and other important documents. In the past, the landline was the only way students could reach out to these specialists. Some students went so far as to meet the specialist in person if they were lucky enough to get an appointment. Fortunately, this is no longer the case. With email and text messaging, students can communicate with specialists all around the globe without leaving their dorm room. In this case, technology has drastically improved how students gather information for their writing assignments.

Summary

The improvements made by technology for student papers are only to name a few. If you are a student who has just received a writing assignment, you should be thankful that you have access to state-of-the-art technology that is now available.

September 14, 2019
Busting 5 Common Myths about E-Learning People Still Believe

The trend for E-Learning is constantly rising hence it can be rightly said that today, we are experiencing a digital transformation. Irrespective of its immense popularity and potential disruption, the audience still remains a bit skeptical about this change and a paradox exists due to this. And, the concern is that people still believe numerous myths associated with e-learning.

This makes them lose the opportunities surrounding the approach like gaining knowledge about the top elearning authoring tools and others alike. This approach of elearning is not just limited for students and has been a part of corporate training wherein respective employees are able to get their hands on various elearning authoring tools for large enterprises. So, to help you make an informed decision regarding whether to adopt an e-learning approach or not, we have dispelled its five common myths below. Have a look.

Myth 1. Online learning is easier

This is one of the biggest misconceptions of e-learning as the information produced and the knowledge imparted via online training is as rigorous and in-detailed as the one offered in classroom based training. Learners have to complete all the assigned tasks, finish the same number of assignments within a stipulated amount of time via online mode also.

It’s just the method of delivery which varies. In online learning, students access learning materials and connect with peers via a virtual mode and study at their own convenience within the comfort of their home. Hence, it’s the flexibility which makes it easier and nothing else.

Myth 2. E-Learning is about no interaction

E-Learning is all about learning at your own convenience at your home which does not imply that since it is virtual learning, it shall not involve any interaction with peers or instructors. It is made interactive with phones, messengers, video chats, and many such websites which lay emphasis on conversation and resolving any sort of queries while learning online.
Additionally, interacting with fellows and experts becomes all the more easy as learners are exposed to new websites in today’s digital world which help them hone their skills. Moreover, the top elearning authoring tools available make elearning all the more interactive.

Myth 3. Online learning lacks adequate instructor feedback

Since online classrooms provide the opportunity for instructors to join in on discussion chats, messengers, offer webinars, and be involved via video calls with students who require personal attention for resolving their queries of respective topics, it can be rightly said that online learning does not lack adequate instructor feedback.

Moreover, it is a two way path and the learners must also make sure to initiate and participate during the lessons for availing a more responsive approach by the instructor.

Myth 4. E-Learning programs are not respected enough

Just as no one size fits all, not all courses are same or rather be treated indifferently. Course’s credibility depends on the institution by which the course is offered hence students must be wary and make sure to do extensive research while planning to avail knowledge via an online course.

Carrying forward this belief, fortunately today there are a large number of accredited online courses which are constantly on the rise. And as for job seekers, these courses tend to prove as beneficial as in-class courses as the employers are concerned with the skills and talents the candidate possesses and not the means by which it was acquired.

Myth 5. Online cheating is common

This was a major concern in yesteryear’s but is now taken care of via technological advancements like browser blocking functions during test sessions and keystroke tracking. Infact, online courses today have better cheat-proof functions than the traditional classroom method and it tends to evaluate students differently.

September 13, 2019