How to Get Media Coverage as a Startup
A startup, like any other product, depends on exposure so that the target is made aware of its existence. There are many ways to grow a business, but the most important one is through advertising. For a new or unknown product, you have to catch the attention of potential clients and keep them interested long enough for you to advertise your product or services.
Many startups, which were brilliant ideas, failed in the past due to lack of quality media coverage. Getting media exposure is very important. A startup should plan thoroughly for this process and use professional PR services to get their content to the target market.
Consumers cannot possibly subscribe or be interested in what they don’t know exists.
It’s the responsibility of the startup to take PR as seriously as they do with investors or customer satisfaction. Here are key ideas you can use to promote a new startup’s market visibility in all the right platforms.
1. Introduce Your Startup’s Story
Give the media something that will catch the attention of the reader. Create an impressive or amazing story of your startup. Journalists get pitched all the time so you will have to give them something irresistible that they think their readers will be interested in. Express how your startup needs to exist and what problems it will solve.
2. Use Smart Pitches and Use Them Often
This means you have to be persistent. It would be unrealistic to expect full coverage with a single pitch. So, create a plan to have distributed releases periodically and remember, there are thousands of startups fighting for the same attention.
Here, you need to have goals and objectives. Have in mind at least two well-known publications you will work with. You can start by seeking content writing services to establish your brand in publication spaces frequented by your target market.
Smart pitches also need to be unique, so do not send the same pitch to different journalists. Every pitch has to have a personal touch, and this is why content writing services matter. Successful media coverage comes after hard work and smart planning.
3. Build a Relationship with Journalists
Media outreach builds business relationships. Familiarize yourselves with different kinds of journalists and what type of content they cover. Use that information to create tailor-made pitches for each one of them. This requires prior planning and research. Follow journalists on social platforms and familiarize with their style.
Connect with them locally if possible, on LinkedIn and Twitter, which is popular for official releases and breaking news. In some cases, the relationship you have with a journalist can make or break your startups.
After creating a rapport from your PR team, the feedback you get will tell you where you need to focus your attention on. As your business starts to grow, you can modify your pitch and chose a platform such as a website to create periodic content for long-term exposure and updated content. Professional Contents writing services like Broadplace will keep your website captivating and up-to-date.