Technically Easy

Category: Making Money

  • What Are Some Great Benefits of Using Google AdWords?

    What Are Some Great Benefits of Using Google AdWords?

    A lot of people are looking to get their business up and running. And relying on the internet is to be expected, especially now since so many users do their shopping online rather than going to a local brick and mortar store.

    As you can guess, there are quite a few ways to get others to visit your website, and when it comes to them, you have to make a choice. A choice of which methods you believe to be the most effective.

    Google AdWords tends to be overlooked quite often. Some believe that it is outdated and is not as effective as it once was. The reality is quite different, though. You can make quite a splash with it. Even more so if you include Google Ads Tools that are available for free.

    Things will change for those that have doubts and would rather stick to something else entirely after reading this article. The advantages below will be a clear indicator of how superior AdWords really is.

    Scaling

    If you think that there is a wall you are about to hit with AdWords, think again. The scalability goes to infinity and beyond, and the amount of impact you can make depends entirely on your efforts and nothing else. The business form does not matter as far as growth is concerned, right? And when there is a method to accomplish that, it should be put to good use.

    Smartphone

    Smartphones and tablet

    Since so many individuals prefer to do their browsing using smartphones and tablets nowadays, you could dedicate an entire campaign of ads to target this particular demographic. It could be a great addition to your arsenal.

    Multiple campaigns

    There are instances when you want to test things out on multiple fronts at the same time. Running a few campaigns simultaneously could really help when you want to gather data on as many different demographics as you can as fast as you can.

    Retargeting

    Keyword planning is not the only tool that you can put to good use when working with the Google kit. Retargeting could be the difference maker between making a profit and losing your money.

    Plenty of people that come to your website are not going to spend any money. And the first time they come here is also usually the last. But if they activate the cookies during this visit, you could potentially make them come back.

    The principle behind retargeting is pretty simple. You start a campaign that shows ads to these people, compelling them to come back. At the end of the day, something did cause them to visit your site in the first place, right? This means that the chances of seeing this kind of person visit again are quite high.

    Learning

    Learning

    If you decide to take on writing all the ad copies upon yourself, learning a new skill in copywriting should become a real possibility. The top professionals make a pretty penny, and if you ever get bored with your current job, you could always try your luck with copywriting.

    Getting a better grasp of digital marketing itself is also something you can expect by spending enough time with AdWords.

    Brand awareness

    A business needs to rely on more than just sales these days. Brand awareness is just as important. And while most companies tend to hire influencers and use other channels for raising it, ads on Google also help.

    Quicker than SEO

    Search engine optimization is crucial, but there are times when you have only a few weeks to act. And since SEO takes a long time to become effective, one has to look for an alternative, right? Well, nothing will bring you better results than AdWords in this case.

    Being in control

    While you do have to spend money on bids and so on, it helps to know that you can always stop the current campaign and start from scratch, or make adjustments in real-time. Monitoring the situation is important, but so is knowing when and how to make the necessary changes.

    Metrics

    Metrics

    Google Analytics should go hand-in-hand with AdWords. You will not have that great of time without a proper data analysis. Thankfully, the Analytics tool does wonders as it reveals all the information one might need, and thensome.

    In conclusion, if you are still doubting the potential of Google AdWords, these doubts should evaporate after reading this article. After all, when you look at all the advantages that one can benefit from, it becomes quite clear that only those who are foolish are not making more use of AdWords.

  • e-Commerce Ideas with the Most Potential

    e-Commerce Ideas with the Most Potential

    e-Commerce has certainly seen a lot of growth in recent years and it would seem that this trend is going to continue in the future as well. Given how many people are doing their shopping on the internet there is very little to be surprised about.

    But it is not just shopping. Those who believe that they can conquer a market should go for it. As they say, there is no good time to start a business. All you need is an idea you can build upon and become the authority of the industry.

    Feel like this is something you would be interested in as well? If so, make sure to continue reading and you will realize just how many potential e-commerce ideas are out there.

    Print on demand

    One of the biggest industries in e-commerce is print on demand. People love custom-made merchandise and plenty of individuals use it on a daily basis, not just for special occasions.

    If you want to conquer this particular niche, you will have to work hard on your designs rather than anything else. Marketing is a given, and there are platforms that automate the majority of the selling process, shopify print on demand being one of the prime examples.

    Your start will likely be slow, but if you are persistent and stick to the plan, you are bound to come out on top sooner or later.

    Groceries Online

    Groceries online

    Food delivery is becoming more and more popular. It is hard to pinpoint the exact reason for this trend, but it would appear that people are getting lazier overall. Sure, pizza delivery and such has been around for a long time, but now you have those who would have all the groceries delivered to them directly.

    Is this going to eliminate brick and mortar stores in the future? We will have to wait and see. If you want to profit from this, you will need to find a way to drive customers and ensure that your relationships with vendors are always in a good place.

    Social media consultancy

    Running a business that focuses on social media management is not a far-fetched idea. In fact, it is probably one of those with the most potential out of this list.

    It is no longer just Instagram and Facebook that people use. New platforms are popping every now and then, and brands want to get on top of those immediately. Hiring some outside help with the hopes of winning in the race of attracting the most followers is a natural option. And you could become the driving force in this fight.

    Graphic design

    Graphic design

    There is a high demand for freelancers as well as those who are willing to work under a contract. Finding a decent graphic designer is more difficult than one expects, even if you are looking to create something as simple as a logo.

    You could be the bridge, the middleman who would outsource graphic designers. In fact, you could do the same with every other type of freelancer.

    Customer Support Agency

    While it will take time to establish this idea and make yourself noticeable, there are a few agencies that offer various businesses customer support services. Because new ventures on the internet are popping every day, this particular is certainly worth consideration.

    Virtual reality

    If you are looking for a simple dropshipping project online, virtual reality equipment seems to be one of the hottest niches at the moment. What started out as a pretty expensive pastime activity continues to move in a positive direction from the customer’s point of view.

    The price is dropping as the technology continues to develop, making it much more accessible than it was at first. Add the fact that there are new games in development and you have a clear understanding that VR is a good investment.

    Crowdfunding sites

    Developing a website like Patreon or Kickstarter is a tall task, but not one out of the realm of impossibilities. If you have a team of people who would be willing to work on this, you could certainly create something special and see money coming your way.

    It should become quite clear that e-commerce has a lot to offer for everyone willing to take part and simply get started. Coming up with an idea and getting rid of doubts is always the most difficult thing, and it becomes even tougher when your first idea does not work out the way you thought it would. But as long as you are willing to push through and learn from your experiences, you will be able to land on your feet.

  • What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

    What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

    You’ve probably heard advertisers talk about Google ads fraud or simply click fraud. You could have even been a victim of this fraud. But, what is Google ads fraud?

    Click fraud can be defined as a form of cheating that occurs online in pay-per-click internet advertising. Pay-per-click advertising entails posting ads for which website owners pay a certain amount of money that is determined by the number of people that click on those ads and visit their sites.

    Ads fraud occurs when an automated script, a computer program, or a person imitates a legit web browser user and clicks on an ad without the actual interest in what the ad’s link targets. This form of fraud has been the subject of increasing litigation and controversy with advertising networks benefiting from it.

    How Does Google Ads Fraud Occur?

    Google ads fraud is simply a tactic where users, both bots and humans, click on ads repeatedly to achieve illegitimate results for the ad or publisher. Even the advertiser can click their ad repeatedly with the same intent.

    Somebody can also be sitting in front of a computer and mindlessly click a single Google ad repeatedly. A virus or computer program can be used to perform the same act. At its basic level, Google Ads fraud is about the click’s intent. And, this is where this concept gets hazy. How can you determine a click’s intent to ascertain that a person has committed a Google ads fraud? And for what reason can somebody do that?

    Why Does Google Click Fraud Occur?

    It’s almost impossible to answer the question, what is Google Ads fraud, without knowing how Google Ads work. Google ads appear in search results because advertisers pay for the phrases or words that internet users type in the search engine box. If a company’s ad is clicked on by the user, Google charges it for that click. It’s a cost-per-click system with some clicks costing advertisers more money than others.

    The publisher of these ads can be other websites or Google. Google, its advertisers, as well as second- and third-tier publishers form Google’s advertising network. However, Google pays these websites when internet users click on the ads that appear on them. This now explains why a person may commit a Google Ads fraud. There are generally two major types of Google Ads fraud.

    Network Click Fraud

    The idea of committing a Google Ads fraud is to increase the money earned by a network fraudulently. Generation of false clicks on a Google ad by a partner publisher can earn them more money than relying solely on real people clicks. Perhaps, you might be thinking that Google would also profit from these clicks because advertisers will pay for the fraudulent clicks.

    Unfortunately, this is not true. Click fraud degrades the overall quality of Google’s advertising network. That’s because any advertising network’s value depends on the ability to generate real and productive ad clicks and views. A network is of lower quality if it gets more clicks without corresponding sales or inquiries.

    Competitor Click Fraud

    This is a more malicious type of Google Ads fraud. It’s usually targeted at the ads of a specific company. The main reason for committing this Google click fraud is to generate false clicks and raise the Google marketing cost of a company. Since Google Ads are simply a form of cost-per-click marketing, generating more false clicks will deplete the marketing budget of a company.

    This form of Google Ads fraud can mean the end of the advertising ability of a small business. And, if the competitor succeeds in their scheme, they win by appearing more prominently in Google search results pages.

    How to Detect and Prevent Google Ads Fraud

    Now that we have answered the question, what is Google Ads fraud, you may want to know how to detect and prevent it. Detecting a Google click fraud is sometimes obvious. For instance, if your advertising bill from Google goes up significantly without a corresponding surge in sales, you could be facing a click fraud. However, there are times when detecting Google Ads fraud becomes subtle.

    Nevertheless, some companies specialize in detecting Google Ads fraud. These can track your ad clicks to find out if fraud has occurred. You can also check for sudden changes in overall performance data, analyze timestamps, and IP addresses.

    There are many ways to prevent Google ads fraud. They include avoiding fraudulent IPs in your ads, excluding locations, and avoiding placements in low-quality sites. There are also third-party software, plug-ins, and services that can help in the reduction of click fraud.

    The Bottom Line

    Google ads fraud is real. You’ve probably heard an online ad fraud case involving a prominent company. Your company or business could have even been a victim of this fraud. To avoid this fraud, pay attention to your Google advertising bill or use Google ad fraud protection services and tools.

  • 5 Things Can Boost Your eCommerce Business

    5 Things Can Boost Your eCommerce Business

    After days, weeks and even month of hard work, your ecommerce website is finally ready to conquer the online world. From an idea in the back of your heard, to the process of turning concept to the reality of a published site, here you are, ready for the next step: getting sales.

    Easier said than that in an increasingly competitive online world, but just because the road to success might require a lot of work, and a smile or two from lady luck, doesn’t mean your site won’t be among the few ones that will make it to the top.

    Here is a brief SEO guide for ecommerce websites including 5 tips that could help you along the way:

    1. Bring targeted traffic to the site

    It is important to make sure you understand what targeted means. If traffic is the key to a website success, qualified traffic is its holy grail. Whilst thousands of visitors to a website is what we all ultimately strive for, nothing is more important than ensuring that the visitors who come to your site are actually interested in the products or services you specialize in.

    That means that traffic for the sake of it is not sufficient. What you really need is qualified, targeted traffic!

    There are many ways qualified traffic can be brought into a site and they all fall under the category of internet marketing:

    • SEO or search engine optimization will ensure that the content in your site and the structure of your site is aimed at providing your user with an optimal experience and a wealth of information visitors are looking for. SEO is a complex process which requires a lot of work and an adaptability of thoughts some people possess more than others. For that reason, you might want to enlist the help of a professional firm specializing in SEO.

      If you choose to do this yourself, then be prepared to set aside time and effort in order to familiarize yourself with the requirements of SEO.

    • Advertising: A sometime expensive process, advertising represents the quickest way to bring qualified traffic to a site. There are many advertising platform you can choose from including google AdWords, Facebook ads, pay per click systems etc. The idea is to test the waters so to speak by going small, to see where any dollar you might spend in one platform will generate more traffic for your site in another.

    2. Upsell and cross-sell products

    An often-neglected area of online ecommerce sites, upselling and cross selling products within your site can be one of the best (and most economical) ways to maximize revenues.

    We all know how tough it is to not only bring visitors to a website but to turn them into customers and the idea that they should be able to come in, click on the BUY HERE button and then be allowed to leave doesn’t make any sense.

    You have worked hard to bring them to your site, you’ve convinced them that your product is what they are looking for and they have made a purchase. Now is the time to tell them about the other products or services you specialize in which might be of equal benefit to them. Say you specialize in health supplement and your customer has just selected a one month supply of one of your products.

    An upsell campaign might present him or her with the opportunity to earn discounts on a 3 month purchase instead. Another one might be to offer further discount if the order is marked as auto renewal.

    A cross-sell campaign might tell them that the particular product they have just purchased might work even better with this other one.

    Upselling and cross-selling is a unique way to increase sales revenues. Make sure you use this system in your own e-commerce site.

    3. Don’t let abandoned carts go to waste

    Customers, for a number or reasons often choose not to complete a purchase on sites. E-commerce sites will usually have the necessary tools to list abandoned carts and as a savvy business owner, you should at least try to find out why the cart was abandoned in the first place. The good thing about an abandoned cart is that you already know who the customer is and the details of his or her email.

    A simple set of recovery emails can go a long way in turning these abandoned carts into actual purchased. Here is a sequence of emails you could send:

    • Thank the customer for initiating a purchase and remind him or her of the products that are waiting in the cart.
    • Remind them how uniquely impactful these products can be and how they have made a difference in the lives of so many other people who are using them.
    • Offer an incentive, like a discount code valid for a number of days only.

    There are also specialized recovery tools which you can use. These tools come at a cost but claim that through their appropriate use, they can help you recover up to 50% of all abandoned carts.

    4. Work on your content, fine tune your descriptions, add photos, videos

    Make sure your SEO tags and titles are informative and accurate. Don’t rely on automated descriptions pulled by your e-commerce management software from the content of your products page.

    The idea that once a product page is up, there’s nothing else that can be done to improve it is false. On the contrary. Search engines actually like regularly updated content.

    5. Use social media

    Making used of social media is an important aspect of a successful eCommerce business.

    Recent research indicates that social media platforms such as Facebook generate more traffic than google. As the world begins to incorporate the use of social media in their online activities, so should you.

    Many companies with limited advertising budgets start on Facebook and for good reasons. Using FB ads has been shown to boost sales by up to 37 percent for some and it would be a mistake not to try.

    Facebook targeted audience can help define a customer base that is going to be highly interested in your products and services and the more targeted your audience the less money the ad will cost.

    Spending less for more qualified traffic is a win-win situation and considering social media is driving sales more than ever, it is an advertising platform you should definitely not pass.

    As final thoughts, it is important to remember that e-commerce sites have the potential to be highly rewarding in terms of revenues earned from sales. The mere fact of putting a site out there is not sufficient though.

    As a business owner, you will be required to apply both time and effort to ensure that your site becomes successful. If you are prepared to do the hard work, follow the guideline above, then you will give yourself the tools to succeed where many others have failed.

    It’s up to you!

    Author Bio

    Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology, science and brain health. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.

    Find her on Twitter: @ericadsilva1.

  • Spread the Word: Generating Interest in Your New Business

    Spread the Word: Generating Interest in Your New Business

    Starting a new business can be tough. What can be even tougher is getting people to pay attention to it once you’re up and running. In the digital age, word of mouth moves fast and trends spread like a wind-driven wildfire. The tricky part is generating the spark in the first place.

    So, how do you get the word out? If you’re saving money with reasonable hosting prices, you can also use a number of inexpensive methods to get your business noticed. These tips will help you begin generating interest in your new business to spread the word.

    Think ahead and budget for advertising

    Have you created a budget for your advertising or public outreach? If so, you are already ahead of the game in comparison to other fledgling businesses. However, most young companies prefer to put off advertising until they can afford it. This really depends on your goals and your financial obligations.

    That being said, having the cash on hand to invest in an advertising strategy is a huge help in spreading the word about your company. Common strategies include paying for ads in the local newspaper or pay-per-click advertisements on popular search engines.

    Social media is a powerful tool

    When you’re starting a small business, there won’t be a lot of extra money. As a result, advertising can be last on the list budget-wise. Social media platforms sometimes offer deals or limited-time discounts on promotions and advertisements from your business. These are usually month to month arrangements. That way, when you decide you’ve gotten everything you can out of the deal, you can cancel it.

    Engagement Builds Followings

    Speaking of social media, one of the best ways to spread the word is to be active and engaged. When you get feedback from customers, whether it’s negative or positive, responding to them helps build your brand. Existing customers like being able to communicate directly and new customers will see how much you care about customer satisfaction. This can also serve as damage control if a customer is unhappy. Being responsive and proactive can nip problems in the bud before bad press can propagate and harm your business—particularly when it’s just getting started.

    Cross-promotion and networking

    Networking with other small businesses can reveal cross-promotion possibilities, in which you can help one another generate business. With cross promotion, complementary organizations agree to promote one another in social media and on their websites. A jewelry company can promote your brand of silver polish, just as a sporting goods store can offer discounts for outdoor activities. Finding a symbiotic business willing to exchange promotions may take some time and effort—but it’s always worth it when it works.

    Word of mouth is a powerful Tool

    Having a solid product or a service people can count on is just as important as getting your brand out there. If what you’re providing is of high quality, satisfied customers will tell others what made them so happy. While social media, networking, and publicity are all key to generating interest in your new business, providing people with something they need and doing it well is what will tip the scales in your favor.

  • What to Look for When Shopping for eCommerce Stores

    What to Look for When Shopping for eCommerce Stores

    One of the easiest ways to acquire an online store is by searching an ecommerce marketplace platform like Exchange by Shopify. This platform allows you to shop for online stores or to list your own for sale.

    If you have been doing this for a while and now want to sell for a profit, you can do so on Exchange. If your journey as a store owner is only beginning, you can also find stores for sale on this platform.

    There are plenty to choose from in different industries and niches. In order to make the most out of your shopping experience, and to make sure that you find what you are looking for, make sure to inquire about the following details.

    What’s in the box?

    Buying a store won’t always result in the same kind of purchase. On top of the actual store itself, there are many other factors that pertain to the maintenance or profit generating abilities of said store.

    For instance, you can get the previous owner’s email list when you buy the store, or the previous owner’s physical inventory. This depends on whether or not they are willing to give it to you for the agreed upon purchasing price.

    Most of the time, a store listing will specify what else is included in the deal. This is so they can make the overall deal sweeter. Some even agree to offer their personal support after the transaction is made.

    A store for your own size

    You can purchase an established online store or acquire a tiny startup store. Depending on what kind of store you are interested in, you will find different price tags attached to the offers.

    Keep in mind that you don’t have to start from scratch, but you have the possibility of starting anew without the actual headache of finding a domain, setting up the website and everything else related to starting up the online business.

    You can skip all of these and get a startup store, which will allow you to create your own logo and rebrand it, making it yours completely. Alternatively, you could just buy an already established store that’s already doing well.

    If you eye a store that already generates a pretty penny, you can take it over and set yourself up for smooth sailing.

    Checking out the categories

    On Exchange, available websites are shown in categories that represent each store’s main trade. For instance, if you are looking to buy a store that sells beds, you might find them in the furniture section.

    If you want to invest in an online shop that trades in sports goods, you will mostly find all eligible candidates under the Sports category. The same principle applies for all other categories.

  • Pros & Cons of Programmatic Ad Buying

    Pros & Cons of Programmatic Ad Buying

    Real-time transactions are enjoying considerable popularity in the realm of digital advertising. Known as programmatic ad buying, the concept relies upon computer algorithms buying and selling ad space on the fly.

    This sounds like a wonderful idea if you’re trying to hit a given audience at a particular time, particularly when married to dynamic ads (or personalized content) for your prospective targets.

    But like so many good things, there are challenges as well.

    Let’s take a look at some of the pros and cons of programmatic ad buying.

    First, the positives…

    Employs real-time data

    Because buying is done in real-time, your placements happen immediately as well.

    This is great for an advertiser, since you can minimize the possibility of buying the wrong traffic, because users can be directly matched to the targeted data you provide. For instance, let’s say you are trying to garner interest in your premium gaming app.

    You can deliver real-time ads to potential users in another app who are likely to download your game. This results in considerable cost savings and a better return on your advertising investment.

    Outstanding efficiency

    With programmatic, as we mentioned above, you set the exact criteria you want to target, whether it’s geographic, certain devices, a specific demographic, or all of the above.

    The algorithm will find users meeting your parameters and place ads in front of them. You can also set a cost budget to prevent overspends—as the system will work to find the audience you’ve prescribed, within the budget parameters you set.

    The algorithms can also be instructed to find the most affordable space for your targeted audience. Because it’s all done machine to machine, you’re freed of the need to negotiate the rate.

    Narrowly-focused targeting

    The specificity with which you can focus your efforts is quite remarkable. In fact, some mobile marketing platforms offer targeting based on users who are most likely to engage within an app.

    This means your ad will be narrowly focused on acquiring users who create a profile on day one, pay for premium or make in-app purchases rather than just download an app. This isn’t just programmatic ad buying, it’s a smarter approach to mobile marketing in general.

    And now, the negatives…

    Fraud potential

    Because there is no direct interaction between the publisher and you, many experts feel it’s somehow easier for the publisher to deliver “bot” traffic, as opposed to real people.

    In programmatic’s defense, this is a possibility in any form of digital advertising. Further, the prime purveyors of programmatic are diligently working on ways to eradicate bot traffic.

    Non-viewable ads can be an issue too. Even though they appear to have been placed, they’re buried, never reaching a user, while an unscrupulous publisher claims a placement.

    Ad misdirects

    Occasionally a publisher will forward an ad to an affiliate entity, where the ad is in fact displayed. However, it doesn’t reach its intended audience.

    Known as re-brokering, this can potentially have a harmful effect upon a brand. Consider the consequences of an ad for an adult-oriented product somehow winding up on an app for children.

    While it might sound farfetched, it could happen.

    Targeting narrowly can be expensive

    If you’re looking to focus your messaging with laser-like precision and you’re working with a platform capable of doing so, they know what they have and charge for it accordingly.

    To pinpoint “Becky” on her way to a brick-and-mortar store with an ad promoting your ecommerce app, you’ll need to be ready to pay the premium required to do so.

    Programmatic is one of the most efficient ways to buy and sell ads yet created. However, just as with every other aspect of life and business, there are upsides to programmatic and there are downsides.

    After reviewing the pros and cons of programmatic ad buying here, you’ll need to decide if the attributes outweigh the disconnects for what you’re trying to accomplish.

  • Easy eCommerce Mistakes – Could These Simply Mistakes Be Holding You Back?

    Easy eCommerce Mistakes – Could These Simply Mistakes Be Holding You Back?

    Web design is difficult enough for just a regular business website but for eCommerce websites, the task can almost seem impossible. Mistakes will happen when it comes to designing your eCommerce website, making a misstep here and there isn’t anything to worry about.

    But if you make a lot of little mistakes it can quickly add up, web design takes a lot of time to master but with eCommerce websites, you can easily rush and make mistakes and sometimes what you think is a great design can be the complete opposite.

    Let’s take a look at some of the easy mistakes people can make when designing their ecommerce website.

    If you’ve noticed your sales stagnating or new products aren’t as popular as you thought they might be then these design problems could be the causes. So, without further ado let’s examine some of the simple, easy to make, mistakes that could be holding your website back.

    Wordy descriptions

    When it comes to ecommerce websites, not all the mistakes you can make will be because of web design elements like colours, layouts or graphics. One of the most common mistakes people make is with their text, to be more precise their product descriptions.

    Long descriptions do have their uses and are sometimes needed but for the majority of your products, you should have a short and concise description that tells the customer everything they need to know.

    Long or wordy descriptions can look messy and will instantly turn off the majority of customers, writing for the web takes some practice but remember to try and be to the point.

    A confusing layout

    While it’s true that many ecommerce websites follow similar layouts there’s a good reason why they do, it’s because it is familiar and users will easily be able to find their way around your website.

    Web design allows you to be creative and sometimes you can get carried away looking for a way to stand out.

    This isn’t always a bad thing but can lead to some very strange design choices and will make it very difficult for people to navigate your website.

    So, before you implement any more unusual or quirky web design choices make sure you think about the customer’s point of view first.

    You don’t look trustworthy

    One of the hardest parts of web design is making your website look trustworthy there’s a lot of fake websites out there, especially amongst ecommerce websites.

    So, if you want your website to look trustworthy then make sure you take that into account when designing it.

    You can make your website look trustworthy in a number of ways, first of all, make sure you have a place for customer testimonials and reviews. You should also have an “about us” page and only use high-quality images and graphics.

    Ensuring your website design looks trustworthy is harder than you might think so take your time, you want to avoid looking amateurish but also want to avoid coming across as fake.

    Visit https://www.i3media.net/cambridge-web-design/ for some good examples of what a professional website should look like.

    You don’t make changes

    It’s important to get the balance right with this one, once you’ve got a good web design in place for your ecommerce site you will understandably want to stick with it and you should.

    At least for a while, but you shouldn’t be afraid of changing it because if you don’t your website could become boring.

    You could try tying in any redesigns with special events like sales or even public holidays and then switch back to your old design once they are over. The changes you make don’t even after to be big a small change to the design every now and again can make a big difference.