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Category: SEO

  • The Most Important SEO Factors for Your Blog

    The Most Important SEO Factors for Your Blog

    If you want to generate more traffic to your website, you might be thinking about starting a blog. Even though you have a lot of interesting ideas to write about, you need to make sure they rank well.

    Otherwise, you will have a difficult time generating traffic. That is where search engine optimization can be helpful. Even though you need to make sure you hold the attention of your reader, you also need to ensure your blog is easy to find when people use a search engine.

    What are a few of the most important factors you need to think about if you want to maximize traffic for your blog?

    Keyword placement and density

    If you want your blog to rank well, you need to think about keyword placement and density. Of course, you need to start by doing keyword research. Figure out what your target audience types into a search engine when they are looking for the products, services, and articles you share.

    Then, make sure you put the keywords in the right spots. For example, you may want to include the keyword in the exact URL string for that article, your meta tags, your titles, and your headers.

    After this, make sure you use the keyword regularly. You don’t want to get penalized for keyword stuffing, but you do want to let the search engine know what your blog is about. Think about keyword density and placement if you want your blog to get spotted.

    Publish content regularly

    Next, you need to publish content regularly. Even though there are a lot of detailed factors that influence the quality of your search engine optimization campaign, you need to focus on publishing regular content.

    Just as your main goal is to meet the needs of your readers, search engines are trying to find the best results for their users. The reality is that websites that publish content regularly are more relevant to the needs of their users than websites that do not publish content very often.

    If you have a difficult time generating a regular publishing schedule, you may want to work with professional SEO blog writing services. If your blog remains active, your ranking will improve.

    Consider generating more backlinks

    If you want to improve your ranking, you need to position your website as an authority in the field. One of the ways to do that is to get a lot of other websites to include links back to your blog.

    If you have a lot of other websites linking to your articles, this is a sign that people trust your information. This can improve your domain authority, showing search engines that you are a powerful resource with lots of quality information to share.

    This can increase your search results rankings. There are plenty of ways you can generate more external links that point back to your website. You might want to work with a professional service that can help you.

    Maximize the performance of your blog

    These are just a few of the many factors you need to think about if you want to maximize the results of your SEO campaign. There are lots of other companies, individuals, and organizations starting a blog.

    Therefore, you need to find a way to stay one step ahead of your competitors. If you have a lot to do, you may not have time to think about all of these factors. That is why you may want to partner with a professional digital marketing service instead.

    That way, you can improve the performance of your blog without spending too much time worrying about the nuances of digital marketing.

  • 4 SEO Secrets You Wish You Knew Earlier

    4 SEO Secrets You Wish You Knew Earlier

    Some say ranking on Google is hard, very hard. But that’s not the truth.

    With some SEO secrets and hacks, you can improve your website’s ranking.

    While the internet is filled with n number of SEO tricks that can work effectively, to obtain the best results, it’s important to understand what SEO is and how it works.

    That’s what this post aims at doing. Disclosing top SEO secrets, you wish you knew earlier.

    So, get ready to boost your search engine ranking.

    1. First things first, on-page before off-page

    Businesses often spend all their marketing budget on acquiring backlinks to enhance their off-page profile for better ranking. This is great, but they neglect the part that matters the most — on-page profile.

    Everything; all your marketing efforts will start working once you carefully optimize your on-page ranking factors. Half the battle is already won when on-page issues (like broken links on the website) are fixed.

    So, before you create strategies for link building, focus on optimizing your content, URLs, title tags, because that’s what search engines look for.

    On-page optimization is the first thing that comes under website development in Greenville, SC.

    2. Meeting user intent is crucial

    The first approach that hits most marketers is adopting n number of tricks and tactics to rank higher in search engines. But that’s where they fail to understand what SEO is about.

    Higher rankings are only great when they cater to the needs of the consumers. A page that doesn’t match user intent will never have a good dwell time. That’s simply because it’s not solving any purpose, providing the right information, or answering relevant questions.

    Such pages have a short life span and only lead to an increased bounce rate. As a result, google recognizes such sources as spam, and their rankings drop drastically.

    So, if you don’t want something like this happening with your site, you must be able to add value to the customers’ life. Now how can you do that?

    By offering information that matches users’ intent. Research for frequently searched keywords around your products/services, and create relevant information catering to your target audience.

    3. Create content for people who can give you links

    Some old-school marketers believe that link building is dead. But that’s not true. Although the strategy is old, it is as ripe and relevant as ever in 2020. Links are still critical to acquiring better rankings in SERPs.

    There’s no denying the fact that link earning is the best way to prove your credibility and reliability. But, creating unique content to attract links from high-domain authority websites, bloggers, and marketers is crucial too.

    When you write specifically for your audience, of course, you accumulate social shares and likes. But by creating content for people who can give you links, you are exposing yourself and your brand to a wider audience. So, make this your mantra, and quickly take a step forward on the ladder of success.

    4. Social signals matter

    Unlike the relationship between backlinks and SEO, that between social signals and SEO is not defined. However, evidence reveals that it’s real, and when implemented in the right direction, it can enhance your ranking and visibility.

    Various studies show that link’s social activity has long been playing a roll in its social activity. No wonder why top Greenville marketing firms include social media as an important factor when creating marketing campaigns for their clients.

    Conclusion

    It may seem difficult to rank in SERPS, but it is not a hard nut to crack. There surely are a lot of things around the concept that keep marketers confused.

    Sadly, those things matter a lot.

    Thankfully, we have tried to help you understand some concepts for now.

    We hope you find this post helpful.

  • What to Look for in the Best Open Source Search Engine

    What to Look for in the Best Open Source Search Engine

    Open source software promises a brighter future where everyone can use their creative talent together to improve the things that they use. Even though open source programs may not have the same immense popularity as some closed source applications, you’ll find many open source projects being worked on worldwide.

    One of the most promising domains for open source software is in search engines, and that’s what we’re going to be discussing in this short guide. Search engines are integral to making the internet a place that is easy to browse, and one that uses open source code has many potential benefits.

    We’ll be taking a look at three aspects which are essential to any open source search engine, and when you’re acquainted with them, it will be far easier for you to choose the right one for your needs.

    User-Friendliness

    The first thing that you’ll want to account for is the interface of the search engine, as it will need to be simple enough for you to understand it. Of course, the degree of user-friendliness that’s required will vary from person to person, but an open source search engine should often be as easy as possible to use without compromising functionality.

    A search engine that is simpler to use will have more users and will be more likely to thrive, but more importantly, it will be less likely to frustrate you when you try to use it. What’s the point of an open source search engine if you dread using it because it is unnecessarily clunky?

    Development Style

    You’ll also want to consider how an open source search engine is developed, as various platforms will have different design philosophies. For example, some search engines may feature a more controlled form of development in which all of the changes (no matter how small) have to be overlooked first, similar to a giant group project.

    On the other hand, you can also go your own way in developing an open source search engine by finding some source code and seeing how far you can take it. The beauty of open source software lies in its versatility and the wide range of possible development techniques.

    Speed

    Finally, you’ll also have to account for the speed with which a search engine can index the results. Nobody wants to sit around for 15 minutes while they search the web, so the best open source search engine will be able to provide you with accurate results within moments of searching.

    Conclusion

    All three of these aspects are essential to a quality search engine. For example, user friendliness and speed will determine whether the search engine is worth using in the first place, and the style in which it is being developed will give you an idea of where it is headed. We hope that this guide has been both informative and helpful.

  • Why A Failure to Use SEO Is a Death Sentence When Marketing Your Content Online

    Why A Failure to Use SEO Is a Death Sentence When Marketing Your Content Online

    Remember the last time you searched for any type of content online. There are pages which the search engine arranges content in order of their priority.

    This priority is majorly determined by the main keywords used and those optimized by a website owner.

    You probably looked for what you wanted amongst the first couple of sites that appeared in your search engine’s results. You are not alone since only 25% of online surfers look out for any content they need beyond the first page.

    This is also the same for your content and the customers that you intend to reach. Relevance online is only determined by how well you have optimized your website and the content in it.

    This article explores the various SEO services and their crucial necessity to your business and website.

    What is SEO?

    According to Wikipedia SEO, fully defined as search engine optimization, is the process of influencing the visibility of your website or web page over the internet in a web search engine’s results that have not yet been displayed.

    The process is fully natural, and this is the reason why many refer to SEO marketing as organic.

    To put it simply, the earlier (also can refer to a higher ranking on the page displaying search results) and higher the frequency of appearance of your website within a search results listing, the more visitors who use the search engine you are guaranteed to get.

    You can then convert the visitors into customers for the products and services you have, market, or even discuss in your website.

    The way SEOs work

    As stated above, having SEO increases the chances of your website being found by people who type in queries that are related to your online content.

    Depending on the efficiency of your SEO, your website may appear either on the first or subsequent pages of a search result.

    At the moment you type in any query into a search engine like Google, it performs an analysis of all web pages with their relevance as priority and returns an appropriate list.

    There is an algorithm which is used by search engines enabling them to select the pages that appear in all search results. This is then how SEOs are advantageous since they can assist you to organically influence your priority in the list.

    Optimizing content for your website may involve a couple of practices. They include the following:

    • Editing the web content.
    • Adding content regularly to the website.
    • Adjusting HTML for the content purposes.
    • Associated coding which can increase its specific keyword relevance and or even remove barriers that inhibit indexing activities for the search engines.
    • Promotion of a site done by enhancing an increment of the backlinks number as well as the inbound links.

    The history and evolution of SEOs

    Search Engine Optimization began early in the mid-1990s when the earliest search engines began cataloging the web.

    In the initial stages, you were only required to submit the page address and various search engines would then send extractors to get suitable links.

    The links would refer to other pages and any information on the page was indexed. The indexer would always extract relevant page information including the number of words, location, specific weight of words contained, and all links contained in the page.

    The storage of such would assist in later searches for optimization.

    White hat and black hat SEO practitioners arose from the huge demand for a prime visibility as well as ranking for all website owners.

    They used early versions of search algorithms which were reliant on information offered by the webmasters including details like keywords, Meta tags and even index files.

    Meta tags have evolved to offer guidance to each specific page and its contents. Web content facilitators then developed the tactic of manipulating some HTML source attributes for various pages to be given a higher ranking.

    This habit along with excessive stuffing of keywords in content was discovered by the earlier search engines and they made adjustments to prevent any sort of ranking manipulation.

    The adjustments were triggered by the need for the search engines to grant you the user a great browsing experience not filled with irrelevant results.

    They developed algorithms which were more complex in a manner that only relevant results were displayed.

    The algorithms complexity has recently been made to detect if you apply overly aggressive tactics to gain an edge and you can possibly get banned from the results displayed after a search.

    This necessitates the need for expert SEO services for your website that ensure you are neither locked out of the search results and nor are you ranked poorly.

    Your business and website success largely depend on how highly you have been ranked.

    Are you using SEO techniques to optimize your site? What are your results?

  • e-Commerce Smarts: Driving Long-Tail SEO

    e-Commerce Smarts: Driving Long-Tail SEO

    In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert.

    While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.

    Let’s learn more about what long-tail keywords are and why they’re a big part of any e-commerce company’s organic marketing campaign.

    Long-tail keywords

    Long-tail keywords generally contain at least three or four terms and thus are more specific in nature than their high-volume counterparts.

    It might take years of dedicated effort to rank well for high-volume keywords, but you can grab search real estate for strategic long-tail keywords in just a few months or even less depending on the lack of competition.

    And here’s the interesting thing. Even though long-tail keywords carry much lower search volumes, they actually make up around 70 percent of all search queries.

    You probably already know the vast majority of long-tail queries that relate to your offering, but maybe you haven’t spent time targeting them because the larger keywords seemed like dollar signs. Make a list of all of the relevant long-tail keywords you can think of.

    Be as specific as possible. Then plug them into a free long-tail keyword tool like Keyword.io for further suggestions. Additionally, free e-commerce websites like Shopify offer long-tail keyword plugins to help you track your efforts.

    User intent

    So now that we know that there’s value in targeting long-tail keywords and ranking for them will be much easier than ranking for highly searched keywords, let’s address why long-tail keywords usually have much better conversion rates.

    Basically, it all boils down to something called user intent. Ranking well for widely searched keywords will increase site traffic and brand awareness, but broader queries also mean broader user intent.

    This brings a lot of top-of-the-funnel or unqualified traffic since it’s impossible to know what the searcher is really looking for.

    A long-tail keyword, on the other hand, has already reached a certain level of specificity in a searcher’s mind; they have a pretty good idea of what they’re looking for.

    Here’s an example:

    • User A is looking for a new pair of pants, so they search for “men’s pants.”
    • User B is also looking for a new pair of pants, but they have a better idea of what they want, so they search for “olive green chinos.”

    According to Keyword Planner, “Men’s pants” is searched around 3,600 times a month while the grammatically aesthetic “mens pants” is searched 22,000 times each month.

    Even if you’ve managed to rank for this ultra-competitive keyword (which would be an impressive feat on its own), there’s a good chance that when user A visits your site, you won’t carry a style of men’s pants that they want.

    And that’s OK, we can’t be everything to everyone. However, you’ve just whiffed on the sale.

    Conversely, we can tell User B has a more concrete idea of what they want by the specificity of their search terms. This means that if user B lands on your site, you sell olive green chinos and have a decent chance to earn the conversion.

    Of course, this assumes you’re doing everything else right, such as displaying detailed product info, high-resolution photos of models wearing the chinos from different angles, and you’re offering a simple interface.

    “Olive green chinos” is only searched 380 times a month, but is undoubtedly much easier to rank for than “men’s pants.” So you make the call. Would you rather spend years trying to rank for “men’s pants” or a few strategic months earning a top five spot for “olive green chinos”?

    Getting ahead of your competition with voice search optimization

    Long-tail has been a vital organic SEO strategy for years, but it’s becoming even more crucial with the widespread adoption of voice search through mobile and smart home assistants.

    People are increasingly turning to Alexa, Siri, Cortana, and Google Home to answer both pressing and spontaneous curiosities. According to ComScore, by 2022, half of all searches will be voice searches.

    Since it’s atypical for humans to ask a question or describe something through minimal speech, it’s safe to say most voice searches will be long-tail keywords. For e-commerce companies, this presents an exciting opportunity to get ahead of the competition by optimizing for voice search.

    But it won’t be easy. Ranking for long-tail keywords requires a lot of content creation and proper optimization. Long-tail terms are unique, so it’s hard to have one page rank for multiple long-tail queries.

    So grab your thinking cap, create a list of long-tail queries and analyze the user intent behind each query. What is the motive of the searcher? Informational, transactional?

    When you’ve assembled a list and have a good idea of each term’s user intent, start outlining a plan to create the various content that’ll have you ranking well, and hopefully, driving more conversions.

  • Factors to Evaluate the Incredible Importance of Social Media in SEO

    Factors to Evaluate the Incredible Importance of Social Media in SEO

    Do you know that making a stylish and classy site that looks competent is not enough to make your site successful?

    The one thing that can help your site to stand better is how SEO Friendly it is actually. If the site has everything, but it is unable to cross-check that, in that case, your site will not be worth anything.

    The combination of Social Networking and Website positioning has always been challenging. However, it eventually works towards your best interests.

    A couple of months back, Matt Cutts said, “Social Signals aren’t treated just for Google’s Ranking Algorithm.”

    This means just because you have lots of following on social networking; it does not mean it will increase your Google Ranking. Discouraging it may be, but still, the following is the only way Social Media can certainly help you grow online.

    Link building

    SEO is all about backlink building for your content material while Social Networking is about engagement and building relations. The fact is that we pay no attention to how Social Media can certainly help us build a great number of natural links.

    Once your content is distributed, it shows the part of someone`s curiosity, something you want to capture and carry with the domino effect.

    If your content material creates hype, link it to your site, it’ll increase your ranking with search engines like google because it will advertise your brand.

    Helps you Getting Influencers

    It does not matter whatever your area of interest is; you’ll always have a variety of influencers whose following is engaged in such market. You can easily use a couple of online resources to find them.

    Just type something about gizmos, for example, “Mobile Accessories” or type it on google trend checker. Make use of its filtration system and see only the favorite content based sites on its number of shares.

    To get the influencers, you have to check the top tendencies on different social networking platforms. You may also sign up a few weblogs and keep yourself updated on the hottest developments or seek the services of an agency to do this for you like Kamil social media company in Dubai.

    Building strong interactions

    We hate to break it to you that your every single piece of content material will not go viral. Having said that, you can improve its likelihood of success by sharing on social websites.

    The Influencers have bulk fans, and people follow these influencers for sane causes. Their admirers trust their every write-up. This will improve your presence and formulate a ripple effect.

    This Ripple Effect is understood to be Impacting on your customer with something and encourage him to sell it for your benefit.

    The major search engines now comprehend the value of Social Media Marketing for a prospective customer.

    If you add social media buttons on your website design, it will increase your ranking in search engines. When it comes to developing your site, you have to add some social media icons for your accounts including Facebook, Google+, YouTube, Twitter, and some others.

    Use search engine optimization for images

    The issue is, many people just optimize for the textual content on their site, plus they won’t take good care of images. If images are continuously optimized, they dramatically improve the position of your site in search engines.

    When it comes to select a good image for your site, you have to make sure it’s not too big. The images on your site should preferably be 30-100 kb having a resolution of 720dpi.

    If your images on the particular web page are too big, they’ll increase the risk for a web page to load slowly. Also, it leaves bad effects on your positioning.

    In alt text of your image, make use of a keyword if you are going to make your site SEO Friendly. On top of that, you have to place your images very carefully on your site, the more appropriate they seem to the web page, the more they’ll increase the rank of your site.

    You can easily get in contact with these important figures and focus on building your relationship with them. It is a time taking process.

    However, it will be worth your effort and hard work. Being the only one after such connection, you will have to be noticeable and instead of only praising the work you do, learn and then use it to save your time.

  • Plan Product Launches At The Right Time With The Best Keyword Research Tool

    Plan Product Launches At The Right Time With The Best Keyword Research Tool

    Amazon sellers look for the right keyword research tool for their products. They want to know the accurate price and sale ranks for each product that is listed on the website.

    However, in the absence of the perfect keyword research tool, they will find it hard and difficult to sell their products online.

    This is why they need tools that give users proven results and are widely sought after in the market like Keywordinspector and JungleScout.

    Keywordinspector or JungleScout

    When it comes to the right keyword research tool, it is essential for you to understand the salient features of the tool before you opt for it.

    Take for example Keywordinspector vs. JungleScout, both of them are widely popular in the SEO market and preferred by webmasters and business owners. However, when it comes to their features, they are slightly different.

    Keywordinspector is a powerful free tool that helps Amazon sellers get price and sale rank information instantly from a single platform.

    Sellers say that ranking their products on the website is tough and this is why they need a tool that is accessible with a simple interface.

    This helps them in a large way to get the results they are looking for when it comes to product launches and other marketing strategies.

    JungleScout is also a popular keyword research tool that helps sellers get the accurate information they need for selling their products online. It is a powerful tool when it comes to getting the competitive edge in the market.

    It is a Google Chrome extension that helps you get the information you are looking for in real time. It alleviates the stress when you are looking for a faster process to sell products on Amazon.

    With the aid of this tool, you will find out the number of units that are selling for each product in the market. You can get the information of the volume or revenue it is generating for you.

    You will get the FBA fee information that is helpful when you are looking at shipping costs and other information. In short, when you are using JungleScout, you effectively are receiving a resource of information that helps you plan well.

    You can pick the right time for a product launch and gain the competitive edge in the market.

    Moreover, with the aid of JungleScout, you effectively can get the information in a precise manner. The data is organized and the time taken for manual research is reduced.

    It is prudent for you to test and try both keyword research tools for your business. You should stick to the tool that helps you understand your product listings well. In this way, you can gain the competitive edge in the market, target better traffic and get increased revenue.

    Both these keyword research tools save time and money. You may test them for a month and see how the user interface suits you. Only go for the tool that provides you with detailed information that meets and matches your needs with success.

  • The Real-Time Penguin: Backlinking no Longer on Backburner

    The Real-Time Penguin: Backlinking no Longer on Backburner

    Google considers many signals when tailoring search results to a user’s query and Penguin refers to one of those signals. First rolled out in 2012, the Penguin update took into account the links pointing to your site. If those links came from sites that were spammy or had a low quality score, your site would likely drop in rank.

    There have been a few updates to the update over the years, including one last September.

    Link-related changes in rank now in real-time

    Known as Penguin 4, the latest update is also called the Real-Time Penguin Update.

    It used to be that changes you made to your site in regard to links – whether good or bad – would not take immediate effect. You had to wait for one of Google’s periodic “refreshes,” where the search engine would factor in changes made to the link profiles of sites across the web and hand out or remove penalties accordingly.

    That changed in September. Refreshes will now happen constantly and changes in rank based on links – whether good or bad – will be gradual. No longer do you have to wait months to see changes based on your efforts. And in the event that your efforts prove unfruitful, no longer do you have to make additional changes and then twiddle your thumbs.

    Penguin 4 and your SEO strategy

    Before Penguin 4, if there was no refresh in the immediate future, your link profile might have been on the backburner. Now, every day you allow a spammy link to weigh you down, rather than remove or disavow it, is a missed opportunity; every quality link your competition acquires helps them eat into your lead or puts them ahead.

    It’s a little daunting but it’s also enticing. Because link building is a time-consuming endeavor and its ramifications used to be manifested sporadically, it’s likely been a low priority for you. Fortunately, the same is likely true for your competition.

    Now that you can utilize real-time Penguin refreshes to get ahead, it may be time to move link building to the forefront of your SEO strategy. And one quality link goes a long way toward establishing favorable rank.

    Penguin 4 has brought about a few other changes as well, including rank adjustment that affects the page in question rather than the whole site. Get acquainted with them all so you can factor them into your link-building strategy, which is perhaps more important now than ever.