Technically Easy

Category: Internet

All posts that are related to various aspects of the Internet can be found within this group.

  • The Most Important SEO Factors for Your Blog

    The Most Important SEO Factors for Your Blog

    If you want to generate more traffic to your website, you might be thinking about starting a blog. Even though you have a lot of interesting ideas to write about, you need to make sure they rank well.

    Otherwise, you will have a difficult time generating traffic. That is where search engine optimization can be helpful. Even though you need to make sure you hold the attention of your reader, you also need to ensure your blog is easy to find when people use a search engine.

    What are a few of the most important factors you need to think about if you want to maximize traffic for your blog?

    Keyword placement and density

    If you want your blog to rank well, you need to think about keyword placement and density. Of course, you need to start by doing keyword research. Figure out what your target audience types into a search engine when they are looking for the products, services, and articles you share.

    Then, make sure you put the keywords in the right spots. For example, you may want to include the keyword in the exact URL string for that article, your meta tags, your titles, and your headers.

    After this, make sure you use the keyword regularly. You don’t want to get penalized for keyword stuffing, but you do want to let the search engine know what your blog is about. Think about keyword density and placement if you want your blog to get spotted.

    Publish content regularly

    Next, you need to publish content regularly. Even though there are a lot of detailed factors that influence the quality of your search engine optimization campaign, you need to focus on publishing regular content.

    Just as your main goal is to meet the needs of your readers, search engines are trying to find the best results for their users. The reality is that websites that publish content regularly are more relevant to the needs of their users than websites that do not publish content very often.

    If you have a difficult time generating a regular publishing schedule, you may want to work with professional SEO blog writing services. If your blog remains active, your ranking will improve.

    Consider generating more backlinks

    If you want to improve your ranking, you need to position your website as an authority in the field. One of the ways to do that is to get a lot of other websites to include links back to your blog.

    If you have a lot of other websites linking to your articles, this is a sign that people trust your information. This can improve your domain authority, showing search engines that you are a powerful resource with lots of quality information to share.

    This can increase your search results rankings. There are plenty of ways you can generate more external links that point back to your website. You might want to work with a professional service that can help you.

    Maximize the performance of your blog

    These are just a few of the many factors you need to think about if you want to maximize the results of your SEO campaign. There are lots of other companies, individuals, and organizations starting a blog.

    Therefore, you need to find a way to stay one step ahead of your competitors. If you have a lot to do, you may not have time to think about all of these factors. That is why you may want to partner with a professional digital marketing service instead.

    That way, you can improve the performance of your blog without spending too much time worrying about the nuances of digital marketing.

  • What Is Social Media Moderation and Why Do You Need It?

    What Is Social Media Moderation and Why Do You Need It?

    Social media is one of the strongest platforms to promote your business. Most people use these platforms to boost their social life and communicate with others.

    However, it is also used by marketers to promote their brands. The majority of the businesses invest money in social media marketing. It is the easiest way to connect with the target audience.

    However, these platforms can be pretty dangerous for your business. Nowadays, you will find lots of inappropriate, hateful, and abusive content on social media.

    As everyone has the freedom to like, comment, share and upload on social media, it has become very toxic. Because of this reason, it is essential to opt for social media moderation services.

    It will help you to filter and remove all the inappropriate, offensive, and irrelevant content related to your business.

    There are many companies which provide this service. If you don’t have a moderation team, you can outsource this service to other moderation companies.

    Why do you need Social Media moderation services?

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    Monitoring audience content

    It is very important to monitor the content your followers post on social media platforms like Facebook, Instagram, YouTube, Twitter, and Pinterest. Everyone has complete liberty and freedom to express their opinion. However, sometimes, they might post sensitive, irrelevant, and hateful content, which might trigger other people and spoil your business image. But, with social media moderation, you can easily monitor all the audience content in real-time to filter out all the inappropriate things.

    Filter inappropriate content

    With social media moderation service, you will get effective tools that help to automatically filter all the inappropriate content in different languages. For example, if some use abusive language on your post, it will atomically be removed from the comment section. It will help you to protect your business.

    Authenticate followers

    When it comes to social media, the more followers you have, the better image it creates. However, not all followers are genuine. Most of the time, people deliberately crate fake accounts and profiles to troll your business and harass other people. So, it is very important to know whether an account is genuine or not. Social media moderation helps you to authenticate the followers to avoid trolling and spamming issues.

    Increases web traffic

    The main reason why businesses use social media is for promotion. Nowadays, you will find social media widgets on the website. You can simply click on it to visit the social media platforms. Social media presence helps you to attract more visitors and drive traffic to your site. It also helps you to increase the conversion rate and boost sales.

    Improves audience engagement

    When you use a social media marketing strategy or launch a new campaign, you need to assess whether it is successful or not. In order to determine that, you can simply track the user engagement. You can check the likes, shares, comment section, and all the other things to find out how well the audience is reacting and engaging with your business.

    Improves client relationship

    Social media is one of the most important links to improve client relationships. Most people take it to social media to ask queries or to raise concerns. With the help of social media moderation, you can easily improve client relationships.

  • What Do Social Media Marketers Do?

    What Do Social Media Marketers Do?

    The social media landscape gave birth to the significant rise of interesting social media careers we know today. To name a few, we have the exuberant bloggers, the analytical app developers, the creative UX/ UI designers and last but not least—the tech-savvy social media marketers.

    Some titles are synonymous to one another like virtual assistant for social media marketing and the social media manager. Sometimes they’re referred to as social media strategists, digital media assistants, or social media experts. The list goes on, but you get the idea.

    The key roles and jobs entailed with being a social media marketer, along with its participation in helping your business get leads, convert them into sales and improve your ROI, will all be discussed in this blog.

    Without further ado, it’s time to delve deeper into this and get to answering the question.

    Who is a Social Media Marketer?

    At its core function, social media marketers exist to lift the heavy weight of promoting your company across multiple social channels, so business owners like you can devote your time focusing on your key functions to drive business goals. Social media marketing specialists help ease the load in planning, implementing and monitoring a company’s social media strategy across different social platforms and campaigns.

    You obviously don’t have all the time of the day to think whether your next post will be engaging enough for your Facebook followers or not. Similarly, you don’t want to spend countless hours wondering if your post will be appealing enough to the visual taste of your Instagram followers. Add to that, you wouldn’t want to get sored debating about the relevance of your content to the discerning eyes of your B2B network on LinkedIn.

    Imagine doing any of that daily amid other important business stuff.

    As a business owner, you can definitely perform those tasks on your own. However, even if you can, your hectic schedule simply won’t permit it. In prioritizing the simpler tasks, you may end up sacrificing more highly significant goals. It would be best if you sought ways to delegate or outsource the work to specialized individuals.

    That’s when the skills of a social media marketer come in. Listed below is an in-depth discussion that’s focused on the question, ‘What does a social media marketing specialist do to support this growing demand?’

    Key Responsibilities of a Social Media Manager

    What does a social media marketer do for business? Here’s a list of the many responsibilities performed by social media manager:

    1. Manage Social Media Platforms

    The following are the hallmarks of a social media manager’s responsibilities:

    • Schedule and create posts
    • Create an editorial calendar for each social media platform
    • Document social media campaigns
    • Monitor activity and engagements
    • Grow follower count through marketing campaigns
    • Respond to the audience’s comments and questions

    2. Boost Brand Awareness

    The goal of any business is to boost brand recognition to increase leads and reach potential customers. A social media manager fosters customer relationships by providing exciting content to keep the audience engaged. This can be done in the form of images, videos, blogs or live streaming, all of which are geared toward social sharing. “Newsjacking” is another strategy they use to align a brand with a popular news or current event to capture media attention and increase brand exposure.

    3. Promote Products and Campaigns

    Social media marketers find ways to position products in front of the right audience. They’re in charge of finding the most popular hashtags on different social platforms to place their products to willing customers. They’re also responsible for producing useful info to encourage discussion and not just directly promote products.

    4. Identify Social Media Influencers

    Social media is all about getting social. More than increasing the number of likes and shares, social media strategists aim to build a community of loyal followers. To help establish that, they prospect influencers that align with their business objectives. Influencers with great following help speak to a brand’s target audience.

    5. Track Social Media Trends

    Trends don’t go unnoticed in the eyes of a social media manager. As such, they adopt social media monitoring tools to know social metrics and trending topics to gauge the performance of their campaign initiatives.

    6. Research and Target Audience

    Social media marketers see to it that the marketing strategies they promote are directed to audiences who are likely to convert as customers. Part of their role is to research and perform competitive analysis to understand how a business is faring in social channels compared to its competitors.

    Key Benefits of Outsourcing Social Media Marketers

    Nowadays, finding a social media expert with relevant skills and background in handling multiple platforms is daunting if you limit your search to a single location or area. There is also the dilemma caused by the ongoing pandemic. Business transactions and in-house hiring have dramatically dwindled, following the strict implementations of social distancing and community quarantines across the globe.

    The better alternative is to outsource these skills. Outsourcing social media marketing pros provides several benefits for your business:

    1. Time for more significant tasks

    Assigning the work to outsourcing agencies gives business owners the freedom to do more of their core business functions. That means, no more overthinking about your next tweet.

    2. Ready access to social media experts

    This is especially beneficial if a business is not an expert in social media marketing. Freelancers or agencies offer expert advantages which are readily available for use.

    3. Consistent posting

    One of the benefits of having someone handle your social media marketing is the consistency of posting. They specialize in content curation and adopt scheduling tools to guarantee that contents are posted regularly and in a timely manner.

    4. Updated with social trends

    Researching trends or pooling content ideas is definitely time-consuming. Outsourcing allows you to have focus on core business activities since you’re delegating demanding tasks to people who are best at what they do.

    5. Cost-effective

    This is especially true if a business can’t hire a full-time employee. Outsourcing saves money on staff, recruitment and training as outsourced staff are already experts in their field.

    6. You get things done quickly

    Talk about efficiency gain. You can expect a faster and better service from a trained and experienced specialist.

    7. Leverage tech toolkit from outsourcing agencies

    You can benefit from the technology that outsourcing agencies use. Some of these advanced tools cover SEO, project management, and web monitoring, all of which are essential to help do the work efficiently.

    8. More targeted campaigns

    Social media marketing requires a continuous and consistent effort. A third-party business or agency has streamlined work processes that can target and scale marketing campaigns effectively.

    9. You can share risks

    Since you’re designating the role to experts in their field, you can expect that they are the best at addressing the risks that come with their responsibilities and are therefore capable of exercising accountability for their actions.

    Final Thoughts

    In the world of social media where customers are in relentless need to be served efficiently, businesses can turn to outsourcing as a means to strategize their workflow and manage their social media campaigns. It’s a great resource to achieve the desired outcomes without any compromise.

    When the competition is tough and everyone in the industry claims to be the best, how do you make sure your company stands out? You have two options: One, you either do all the work yourself, or two, let experts work their magic for YOU to reach your social media goals.

  • An Overview About Online Proctoring

    An Overview About Online Proctoring

    When you deal with high quality exams or being part of an accreditation program a number one priority has always been integrity. There is no need to certify the integrity of each and every person before they sit for the exam and explore ways to check out their questionable conduct of sorts. With the help of moodle exam proctoring it enables you to break down the barriers. Further it goes on to provide you with a flexible approach where you do not have to compromise standards or security.

    A proctoring service indicates a state of the art cloud based examination module that enables the instructors or teachers to hold the exams with integrity. It reduces the scope of browser tolerance and a quality result is provided to the invigilator. Of late online exams along with certifications have gone on to become the norm. Most of the educational institutions are conducting the exam so as to overcome the loopholes that arises with the disruption of an education system and ensure that it follows a recurring pattern.

    A series of benefits springs up once you conduct exams online. It is more the case with the one that might require standardization or invigilation. Most of these activities might require an extensive work force, scheduling and planning. But these tests can be automated once you resort to the use of an online proctoring exam making sure that you provide a sense of stability to the entire process.

    The choosing of a quality proctoring software does turn out to be a major cause of worry for most of the educational hubs. One of the major reasons is the lack of knowledge and people are not familiar with the same. Those who have gone on to benefit from the same would go on to develop anti- cheating software tools.

    The working module of an online proctoring tool

    The concept of online proctoring tools is that it relies on algorithms or machine learning so as to prevent any type of cheating during the course of an online exam. It is going to require the test takers to certify their identity before they begin the test and detect suspicious activity during the exam. They are going to incorporate this feature in the form

    • A biometric test mainly facial recognition.
    • With a text recognition rules out the possibility of plagiarism.
    • Web browsers that are secure.
    • AI centric participant monitoring.

    Though the solutions could have a lot of functional features that are built in, an instructor should be able to go one notch ahead and develop their preferences. It goes on to specify the degree of flexibility that the test takers might require and it would be of help so as to undertake things like outside applications or key types of web pages during the test.

    The key benefits

    There are a series of benefits with online proctoring as follows:

    Easy to use

    Online and integrating proctoring solutions once you are part of the learning platform might give the learners and instructors a steady access to secure assessments. As a test taker you just need to register, sign in and log in to the system. A test taker might be able to incorporate those systems as they are normally going to do so where they automatically pull in student information along with the pre- set of preferences.

    Accessibility

    An online proctoring solution might help the instructors to become quality learners who have disabilities. For students who might require special accommodations it could also be of help. The best part is that it enables someone to take exams as and when needed.

    Security

    It is necessary for the students to validate their identity before they begin their exam and when they complete it. Though it might turn out to be an end to end process but it would follow the below mentioned pattern somewhat:

    • An user before starting the exam is asked to take their own picture with the use of a webcam.

    • They would be prompted to take another photo of their ID as it is mostly a personal identification document like a driver’s license.
    • A comparison of the image of step 1 is validated against image two as mentioned on the ID.
    • The monitoring of participation is undertaken as per custom rules.
    • Once the session is over it is clear or validated and follows the rules of the session.

    Analytics

    An online proctoring exam might provide the instructors with online recordings for every person who has gone on to complete the assessment. Even it is going to provide reports as per learning performance evolves. With the help of this information an instructor could try to understand and engage the numerous patterns. They further could figure out the challenges that an individual group goes on to face. Even it further goes on to address the kind of challenges that the individual groups might stumble upon.

    Review

    An online proctoring tool does not have to rely upon algorithms. Some of them possess a human proctor audit and go on to provide a professional review of the audit. Here the results of the automated solutions are right in front so as to trim the false positives or anything that is going to alter the results of an assessment report.

    How to choose an online proctoring software company

    The choice of a proctoring software or a company does not work out to be an easy task. In the market there are numerous service providers and the choice of one of them seems to be a difficult task. They have to be undertaken with a process of standardization, efficiency. The system operates in such a manner so that a detailed operation of the output of the students is obtained. But in the market there are numerous types of proctoring software vendors available and it becomes really difficult to choose which one is the best among them. Hence the internet is a viable platform to obtain more information.

  • The Benefits of Reading Web Hosting Reviews

    The Benefits of Reading Web Hosting Reviews

    When shopping around for an authentic web hosting service provider, reading reviews can save you. With reviews, it’s easy to spot a reliable service provider. Also, they will shield you from partnering with rogue companies.

    So, why read reviews? Will they help you partner with the right web hosting company? This guide is going to give you explicit reasons why you should read reviews when looking for an authentic, dependable, and efficient web hosting service provider.

    Know about the cost

    Cost is an important component when choosing a web hosting service. Most rogue service providers will have hidden charges. They may not disclose these charges to customers. However, if you read web hosting reviews, you will learn about the charges.

    This will help you choose a service that fits into your explicit needs. Of course, most of these service providers will list these services in their different sites. However, there may be hidden fees. You will get an opportunity to learn about these fees by reading reviews. In a nutshell, reviews are effective when it comes to uncovering the truth regarding costs.

    Understand the features, services

    With web hosting reviews, you will have a chance to learn about the features of that provider. You will make yourself aware of features such and bandwidth, the programming language used, domains, control panel, disc capacity, etc. So, if you want to choose the best web hosting provider, learn about the features. Read reviews to know more about the features offered by that provider.

    Learn about the support desk

    A good service provider should have a good customer support desk. Things like live support, live chat, telephone, and emails should be perfect. It’s difficult to know about these services by just looking at the website of a particular web hosting service provider.

    The best way to understand the quality of the customer care desk is by reading customer reviews. Unhappy customers won’t shy away from airing their issues through customer reviews. Similarly, a good web hosting platform will have plenty of positive customer reviews.

    Reliability

    You can also read web hosting reviews to learn more about the reliability of a particular service. It’s important to note that a good number of editorial reviews will tell you about server hardware, security, and power backup—features that tell you more about the reliability of that service.

    Also, you will learn about performance as well as downtime. In a nutshell, web hosting reviews will lead you to the best web hosting service provider. So, don’t just choose any web hosting service provider. Go for the best one. Read reviews first. Reading reviews will help you make an informed choice and get the best option.

    The bottom-line

    If you want the best, shop from the top. Go for the best web hosting service provider. But how do you spot a good web hosting service? Well, read online reviews. Hosting Foundry’s comparisons are legit. They will lead you to the best web hosts. The above are common reasons why you should read online reviews when shopping around for a good web hosting service.

  • 4 Apps to Transfer Money Internationally with Low Exchange Fee

    4 Apps to Transfer Money Internationally with Low Exchange Fee

    As we live in a globalized world today, it is not a surprise that a lot of us have to send or receive money internationally from time to time. But when it comes to transferring money internationally, banks are not the only places through which you can send money. There are several alternatives available out there that are much faster and cheaper as well.

    Most of these transfers can be done through digital apps, which means you might not even have to leave your home to send the money. In this article, I have mentioned a few ways in which you can transfer money internationally without paying any hefty fees. Most of these apps are easy to use and provide users with the much-needed efficiency they are looking for.

    1. Western Union

    The first vendor that comes to mind when thinking about money transfers is none other than Western Union. While they started with a physical location for their services for people who were looking for answers to questions like how to do a money order or how to send money to their family abroad, the company has grown and adapted to the ever-growing global market.

    Western Union also provides its users with an app to transfer money, which is one of the best apps out there. The app makes it much easier for users if they are looking to send money to someone as quickly as possible.

    2. PayPal

    Another way of sending money online is through the PayPal app. With the help of PayPal services, you can send and receive money in almost a hundred countries around the world. The fee they charge is a lot less than the banks, but it can also be slightly higher than the amount of money transferring services charge.

    However, if you still prefer to use this way, it is a great way of sending a small amount of money. PayPal started out with an online web service, but since gaining huge popularity, it has introduced a mobile app, which is one of the best money transferring apps right now.

    3. TransferWise

    You can also send money online directly into the receiver’s account without paying too much. To do that, you will have to create an account on a platform like TransferWise. Also, because services like TransferWise matches the sender’s money with other users who are sending the money in the opposite direction, it does not need to reroute the money directly.

    This results in a very low transfer fee, and there is no minimum transfer limit, which means you can use it for sending a small amount of money as well.

    4. Venmo

    Another popular money transferring app that makes peer-to-peer money transfer a piece of cake is Venmo. The best thing about this app is that you can directly connect your bank account and debit card to the app, which makes things much simpler.

    After connecting your bank account with the app, you can cash out your money and directly send it to your account through the Venmo app. So, it doesn’t only make money transferring easy, but it also makes it easier for users to cash out money.

  • Cloud-Based Voice Service: Why Your Business Needs It

    Cloud-Based Voice Service: Why Your Business Needs It

    Most small businesses use cloud-based voice services such as VoIP, which means Voice Over Internet Protocol. VoIP uses the internet to make calls. It also uses a voice service that uses the internet to make calls and utilizes offsite cloud servers to keep data. You may be thinking about how a voice service in the cloud will benefit you.

    Discussed below are the reasons your small business needs a VoIP service

    Inexpensive

    The size of your company will determine how much your cloud-based voice service will cost. Other determinants include added features, and your service provider, which shouldn’t be expensive. With hundreds of dollars payable monthly, your company will start enjoying cloud-based voice service.

    Also, prices vary depending on dial tone, and equipment priced per station. Nevertheless, VoIP is cost-effective and requires less hardware when compared with premise-based voice services.

    Invaluable data to run your company

    Cloud-based voice service tracks and gathers data to assist you to run your company. Storing information is also easy due to numerous accessible data solutions that keeps phone call information. If you want to send voicemail messages, VoIP will help you do that directly to your email inbox. You won’t need to access your desk phone since it will be easier to retrieve messages with VoIP. Also, it won’t be necessary to dial into a voicemail system, you’ll regain messages through VoIP.

    Easily adjustable phone call routing

    Some businesses use a premise-based phone system. However, it is labor-intensive when it comes to handling, and routing calls. This is where VoIP setup comes in. With it, you can change the routing calls immediately in case of power disruption, or bad weather. The good thing is that changing the routing of calls can be done anywhere, provided there is internet access.

    You’ll concentrate on your business

    Communication solutions must be easier to help you put more effort into your business. This is the reason why many large and small businesses use cloud-based voice integrated with unified communications. With unified communications, you can handle your business requirements at once. VoIP will assist in freeing up your company’s telecommuting options. This means you will find and employ qualified staff minus geographical limitation fears.

    Easily adjustable phone call routing

    Some businesses use a premise-based phone system. However, it is labor-intensive when it comes to handling, and routing calls. This is where VoIP setup comes in. With it, you can change the routing calls immediately in case of power disruption, or bad weather. The good thing is that changing the routing of calls can be done anywhere, provided there is internet access.

    Better customer service

    Cloud will improve your customer service provided there is data incorporation, connections, and call login. Also, the cloud helps track call unified communications better, which in turn draws up the client caller’s account data on your computer. This is a quick way of starting the business of answering customer queries and concerns. Great customer service improves your overall business success. You can enhance your customer service by taking your voice services to the cloud.

    The best thing about the entire cloud-based voice service is that it’s inexpensive and easy to use. Its user interfaces enable it to be modified to fit one’s preferences. Also, a cloud-based voice service is combined with unified communications to handle all your needs immediately, and a steady software update for your business affairs to keep running.

  • 3 Ways Companies Collect Your Data and How to Take Back Your Privacy

    3 Ways Companies Collect Your Data and How to Take Back Your Privacy

    In today’s world, data is the most essential, critical thing and is worth millions. All these big tech giants play high time on it. Companies like Facebook, Google go to any length to get this data. The significant deals are around the same. Without this data, online advertising falls flat. These internet giants hold the most vital part of the worldwide web and track your every move from the very moment you sign up with them.

    Once you sign up, you provide them with your personal information like name, residence, pictures, likes, interests etc. People trade through this data and use it for promoting their businesses.

    If today, you receive a call from an unknown number, you cannot be surprised- the reason being that we give our number at so many sites, it is easy to get to others.

    It is because of this unwanted flow of data that your phone is full of advertising messages, you get promotional calls, and all of this takes away your peace of mind.

    Therefore, it is essential to get your privacy back. Let us see how these big companies get our data, and how can we prevent them from doing so.

    1. In-Store or public WiFi activity

    Information sent via public or publicly exposed WiFi networks is vulnerable to hackers who eavesdrop and collect all your personal information. If you are available on any public network, you are making things difficult for yourself.

    To protect from this, use a VPN to encrypt your internet connection and transfer confidential data and private information without risking your privacy.

    2. Meta-data from social media activity

    When you upload a picture on social media, you also upload metadata related to it. It may include the location along with some other personal data like your name and mail-id. For protecting this data, the best way isn’t tot stop uploading pictures.

    Instead, one should change the privacy settings of the account. Moreover, if you are tagging a location, experts recommend sharing it only when the account is not public since the information can put to use abruptly.

    3. Facial recognition systems

    It has become a more convenient method to get personal data quickly. With the advent of AI, it is indeed the next big thing. However, there is a risk of this data misused in a lot of ways. One most prominent reason is the imperfection in the field.

    If the recognition is not done with perfection, anyone else can access your data without your knowledge. The best way to keep a check on this is by not allowing every other site/app to access this. Stick to old “unlock with passwords” till the AI masters it!

    Therefore, we can see that there are multiple ways through which the big companies access our data and hinder our privacy. However, we have the right to limit this sharing of data. The above solutions will help you for sure.

    We will keep coming up with such ideas, till then, stay protected and beware of how much you share. Like this, the Internet will become an even happier place.