Of all the notebooks and ultrabooks available on the market, Apple’s MacBook Air has been performing consistently well. These impressive pieces of equipment don’t generally come cheap however; so why are consumers around the world willing to pay so much money to get their hands on one?
Brand Power
The first and most simple reason for the MacBook Air’s level of success is that it belongs to the Apple family of products. Apple is without doubt one of the strongest and most recognisable brands on the planet and simply baring that name is enough to instil intrigue and excitement among consumers. When a company is known for high quality, innovative design and extreme popularity, people will immediately be more willing to part with their cash.
Availability
One of Apple’s few downfalls in the past has been its failure to provide enough stock to support the high level of demand from consumers. Various iterations of the iPod and iPhone have all been victims of low or completely drained stock from many of the major retailers during their initial release, where sales are at their highest. Seeming to have learned from their mistakes, Apple has managed to maintain a more consistent level of availability for the MacBook Air in spite of its popularity, with stock continually replenished for the most part and the device remaining easily attainable.
Battery Life
One of the major bugbears for modern consumers with other Apple devices is poor battery life; a problem that plagues many otherwise popular pieces of handheld technology. The latest version of the MacBook Air is slated to boast an impressive 14 hours and 25 minutes of usage time from a single charge; way more than most other laptops and portable gadgets.
Internet Access
Internet access is the foundation of almost all technology that emerges in today’s world and the MacBook Air is no exception. The newest model includes the latest and greatest wireless standard which offers a Wi-Fi connection three times faster than the previous model. This standard is so new that it isn’t even widely available on the market yet, showing just how innovative and forward thinking Apple has been with the Air and why people are desperate to get hold of one.
Enhanced Storage Capacity
Apple has yet again responded to popular trends emerging in the modern market when it comes to storage. With so many people now working from home, gaming and taking photographs and videos to share online, devices need to be equipped with a greater capacity to store data files. The newest version of the MacBook Air has twice as much storage capacity as the previous iteration – now at 128GB – while the flash memory is 45% faster than it was in the previous generation.
Broad Appeal
The whole purpose of the MacBook Air was to create a single product that catered for multiple markets. By essentially creating a hybrid between their popular tablet device, the iPad, and their successful Macintosh computers, they now have a product that can perform as both, eliminating the need for consumers to purchase two separate devices; greatly enhancing its appeal.