Google Panda and Google Penguin are the newest algorithms that Google released in determining a site’s ranking. It aims to promote quality content and fight spammy websites and sites which use black-hat link building techniques to increase page ranking. This update has affected a lot of websites and it caused a drop in the page rank or removal of the site from Search Engine Results Pages (SERPs).
SEO experts believe that this will change the way companies implement tactics to improve their site’s ranking and SEO. And looks like this is the path that Google will continue to take as they continue to aim for high quality websites that only uses acceptable SEO techniques.
Because of this, website owners must change the way they do their SEO strategies and must find other means to drive traffic to their site to improve their site’s ranking. One way of achieving this is through video marketing.
Video marketing is the newest generation in Internet marketing. Through video campaign uploaded in Internet, companies and website owners aim to capture the attention of the viewers to promote and drive traffic to their website that will ultimately bring revenue to the company.
Internet marketers consider YouTube as their most powerful tool that they can harness for their video marketing. Why is this so?
Three former employees of PayPal created YouTube in 2005. Since then, it has earned a lot of viewers and has taken the biggest share when it comes to website for videos. On its first year alone, 38 million people visited YouTube to view videos and this number is growing everyday. YouTube has become very popular that Google decided to buy it in 2006 for $1.65 billion.
YouTube is considered as the largest video sharing website and is one of the highest traffic generating website with 60 million unique viewers per month, making it a good source of audience where you can promote your business or your website. As such, Internet marketers prefer YouTube as their website of choice for their video marketing campaign.
What are the advantages of using YouTube for your Video Marketing?
- YouTube is very user-friendly even for the technically challenged as you can easily upload and share videos in YouTube with just a few click of the button.
- Uploading videos in YouTube is absolutely free and it even saves the company cost on server storage space and bandwidth as videos will be saved and shared using YouTube resources.
- Since YouTube is very popular with its millions of visitors everyday, it gives a company a better chance for a successful video marketing which can help drive traffic to their website and gain revenue for the company.
- YouTube is also integrated with other social networking sites like Facebook and Twitter, which extend the reach of your video marketing.
- YouTube also works with iDevices like iPad, iPhone, iPod and android phones and tablet PCs, which expands the reach of your marketing campaign as it covers mobile market too.
How can you fully utilize YouTube for your video marketing? Here are a few tips:
- When creating videos for your marketing campaign, make sure that it is something that offers value to the viewers. Tips and tricks, tutorials and training videos on the product and services that you market, and any other videos that offer unique and quality content will have a greater chance of going viral and popular and can help increase awareness of your brand and your website.
- Update your profile. Use your real name or company for your YouTube profile. Doing this will increase your chance of getting a lot of subscribers which will make your account and your videos popular.
- Aim for more views. The more viewers your videos have, the more it will be popular in YouTube and will greatly help in increasing traffic to your website. You can achieve this by interacting with your viewers, reply to their comments and the like or you can even opt to buy youtube views, so they will be encouraged to view your videos, add them to their favorites, give a vote for your video and more to increase the popularity of your video.
- Use the different marketing tools available in YouTube to promote your video and your website. Use the share option to share your videos via email and various social networking sites, add your website’s URL in the description field, use bulletin boards and more.
The Internet is a free tool and you must harness its power to drive your business to success. Use all the means available to drive traffic to your site and Video marketing through YouTube can help you achieve that goal effectively.