Microsoft has long dominated the desktop platform. No other company was even close. They enjoyed a dominance unlike anything we had seen before. Then the early part of the last decade saw a revived Apple begin to chip away at Microsoft dominance. Apple would go on to release devices that would change the way we worked, learned, and communicated.
Apple’s rise lead to many seeing Microsoft as the old technology company that just didn’t ‘get it.’ Microsoft would continue to release newer versions of Windows, some good and some really bad, and newer version of their office suite – Microsoft Office. While doing so, one thing became apparent – it just didn’t seem they could innovate anymore.
With Apple continuing to be the darling of the technology world, and Google entering the mobile device world with their Android operating system, Microsoft was beginning to be left behind. One thing started to become clear: they needed to reinvent what they have or disappear from the technology world.
