Technically Easy

Tag: Google

  • Why Should You Use the Google Interview Warmup Platform?

    Why Should You Use the Google Interview Warmup Platform?

    If you are looking for ways to brush up on your job interview skills to aid your career progression and success levels, there are various tools and resources that you can turn to these days. You will find all sorts of tips and advice that you can make use of online, and this can make it far easier to prepare yourself and increase your confidence levels. It is important to prepare well in advance of your interview, as this can make all the difference when the time comes.

    The vast array of tips and tools that you can access these days means that preparing for your interview is far more convenient and effective. Among the tools that you can use in order to get you ready for your real interview is the Google Interview Warmup tool, which many have found to be invaluable. When you use this platform, you will benefit from a wide range of features that will enable you to practice, feel more prepared, and build your confidence. In this article, we will look at why you should use this tool.

    Some Reasons to Use Google Warmup

    There are lots of reasons why you should consider using the Google Warmup tool, and if you are serious about getting the job by performing well in your interview, this is an ideal solution for you. Some of the reasons to use this tool are:

    It Is Convenient and Simple

    One of the reasons you should use this tool to help you prepare for your job interview is that it offers total convenience and is very simple to use. You can practice the questions and answers as much as you want from the comfort of your own home and at times that are suited to your schedule. It can all be done online, so you just need internet access and your device to get started.

    You Can Get Lots of Practice

    Another reason you should consider using this tool is that it gives you the chance to get lots of practice when it comes to perfecting your responses to possible questions that you might be asked at the real interview. The more practice you get, the better prepared you will be, and this means that you will feel more confident when you are being interviewed.

    It Is Ideal for Preparation and Confidence

    As mentioned above, proper preparation when it comes to interviews means that your confidence levels will be boosted considerably. When you feel more prepared and confident, this will be reflected in your performance during the interview. Your confidence and preparedness will impress those who are interviewing, and this could mean a very favorable outcome when it comes to the outcome of the interview. So, this is another reason you should use this tool.

    These are some of the many reasons why a lot of people already use this warmup tool in a bid to aid their career success and ace their interviews.

  • The Real-Time Penguin: Backlinking no Longer on Backburner

    The Real-Time Penguin: Backlinking no Longer on Backburner

    Google considers many signals when tailoring search results to a user’s query and Penguin refers to one of those signals. First rolled out in 2012, the Penguin update took into account the links pointing to your site. If those links came from sites that were spammy or had a low quality score, your site would likely drop in rank.

    There have been a few updates to the update over the years, including one last September.

    Link-related changes in rank now in real-time

    Known as Penguin 4, the latest update is also called the Real-Time Penguin Update.

    It used to be that changes you made to your site in regard to links – whether good or bad – would not take immediate effect. You had to wait for one of Google’s periodic “refreshes,” where the search engine would factor in changes made to the link profiles of sites across the web and hand out or remove penalties accordingly.

    That changed in September. Refreshes will now happen constantly and changes in rank based on links – whether good or bad – will be gradual. No longer do you have to wait months to see changes based on your efforts. And in the event that your efforts prove unfruitful, no longer do you have to make additional changes and then twiddle your thumbs.

    Penguin 4 and your SEO strategy

    Before Penguin 4, if there was no refresh in the immediate future, your link profile might have been on the backburner. Now, every day you allow a spammy link to weigh you down, rather than remove or disavow it, is a missed opportunity; every quality link your competition acquires helps them eat into your lead or puts them ahead.

    It’s a little daunting but it’s also enticing. Because link building is a time-consuming endeavor and its ramifications used to be manifested sporadically, it’s likely been a low priority for you. Fortunately, the same is likely true for your competition.

    Now that you can utilize real-time Penguin refreshes to get ahead, it may be time to move link building to the forefront of your SEO strategy. And one quality link goes a long way toward establishing favorable rank.

    Penguin 4 has brought about a few other changes as well, including rank adjustment that affects the page in question rather than the whole site. Get acquainted with them all so you can factor them into your link-building strategy, which is perhaps more important now than ever.

  • Build Your Brand By Advertising With Pubsio, Google, And Facebook

    Build Your Brand By Advertising With Pubsio, Google, And Facebook

    The secret to business success online is not building a better mousetrap. It’s getting more people to recognize that you’ve done it.

    Using the Pareto 80/20 principle as an illustration, 80% of your success is about using advertising and promotion to build your brand while only 20% is based on creating a superior product.

    Unfortunately, advertising is a two-edged sword. If done right, it can help you carve out a name for yourself. If done wrong, it can cripple your business, seducing you into spending more money than you make.

    Avoid these 2 Common Mistakes

    New business owners often make two mistakes. They prefer free traffic over paid traffic, and they prefer traditional advertising over newer forms of advertising.

    3 Problems with Free Traffic

    It may appear sensible to use free sources like blogging, social media, and forum marketing to get noticed online. After all, since you’re not spending any money, you can’t lose money.

    However, when you look a little deeper into it, this is not a practical way to scale up a business fast. This is because using free traffic generation methods fails for three primary reasons.

    One, these methods are huge time hogs. You have almost no time left in the business day to do anything else.

    Two, these methods take a long time to work. In the meanwhile, your business is earning little to no revenue.

    Three, they force you to work in your business rather than on it. Since you’re spending most of your time on getting traffic, you have no time for business innovation, improving conversions, and increasing customer satisfaction.

    The Problem with Traditional Advertising

    People like traditional advertising methods because they appear to have stood the test of time. However, this is a logical fallacy because advertising is subject to the laws of “psychological entropy.” The longer a form of advertising is used, the less effective it becomes.

    You do yourself a disservice, for example, when you use inexpensive and inefficient advertising like banner advertising and print advertising.

    Banner ads work less efficiently than before. Over time, many people have developed an aversion to even looking at them. Seasoned marketers refer to this as “ad blindness.” Today, other advertising media works much better.

    Print advertising is still effective for brick-and-mortar businesses, but most readers rarely bother to copy a web address they see in a print ad into their computers.

    Where to Advertise

    You can get inexpensive, highly-effective advertising to build your brand and attract traffic by using sources like Pubsio, Google Adwords, and Facebook Ads.

    How to Use Pubsio

    Pubsio offers an advertiser in-site specific display and in-text advertising. As an advertiser, you have the power to leverage advanced optimization technology through total control of your own account. The account management software allows you to make key decisions to drive ad performance. You can access it at any time, get support when you need it, and get comprehensive reports to analyze your income stream in real time.

    You have full control of the many different elements of your campaign. For instance, you can control how often ads are served.

    How to Use Google Adwords

    The mechanics of how to set up your ads are explained by Google, and much useful advice can be gleaned from Google’s blog called Inside Adwords.

    However, a profitable strategy is up to you.

    One excellent strategy is to start with a small budget.

    Using the right keywords and the most relevant ads can limit your budget to $10 or $20 a day.

    If you are spending more than this amount to get results, then you need to research your keywords again or figure out how to make your ads more relevant. Tweak long-term keywords to find those that are customer-focused and industry-specific. The right keywords will give you the highest click through rate and conversions.

    Once you get results with a small budget, scale up your campaign with a larger budget.

    How to Use Facebook Ads

    Facebook ads provide focused consumers. To get the most value for your budget, target specific demographics and reach out to them with relevant ads. Targeting reduces wasting money on consumers who click out of curiosity with no intention of buying.

    Again, you only need a small budget to test out the efficacy of your campaign. A budget from $10 to $20 per day budget is more than enough.

    Quicksprout suggests that you use Facebook ads as a way to build relationships: “Once you have driven all of these fans to your page, it’s equally as important to continue to engage with them. While it may be nice to gain some quick sales with a few advertisements, many sales cycles require more relationship building.”

    Paid Advertising Can Be Free

    Although free advertising costs time and labor, paid advertising can free up time, labor, and dollar costs.

    Although this sounds like a paradox, there is a simple logic to how you can make your paid advertising free.

    First, study the science behind each of these three platforms before you spend a dime.

    Then, only spend a small amount to test the system.

    Finally, when you have reached a point where you earn much more than you spend, then your advertising is free. Advertising can be considered free if it pays for itself and leaves you with much more money than before.

  • The Guest Post Battleground

    The Guest Post Battleground

    On March 19th, Matt Cutts announced that Google took action against a large guest blog network. It didn’t take long for people to figure out it was MyBlogGuest – a popular site for writing and publishing guest blog posts. Ann Smarty, the found and owner of MyBlogGuest, confirmed Google’s action against her site. The proof was that entering “MyBlogGuest” in Google didn’t have her site in the results.

    Matt Cutts had talked about Google taking action against guest posting a few weeks back, but that they moved so quickly and so fiercely against the guest posting network was still a shock for most people. The penalizing of MyBlogGuest, as many of Google’s actions, has divided the blogging community, with some speaking out against the penalty, while others thought MyBlogGuest had it coming.

    Once the first shock was just settling among bloggers, Google decided take action against the blogs that participated in using the MyBlogGuest service.

    (more…)

  • What Google’s Acquisition of SlickLogin Could Mean for the Internet

    What Google’s Acquisition of SlickLogin Could Mean for the Internet

    Android, YouTube, Motorola, Waze: these four companies have all been bought by Google and now work under the search giant’s massive umbrella. Most recently, Israeli start-up SlickLogin has joined that list as Google works to improve the security of its pages, and the security of the Internet as a whole.

    With Google’s acquisition of SlickLogin, Google can potentially be signifying a change in login procedures for their products in the future.

    (more…)

  • Google Hummingbird Changes the Game Again

    Google Hummingbird Changes the Game Again

    Every so often Google shakes up the search landscape with an unforeseen update that sends SEO managers into a frenzy. Maybe it’s a new security encryption, or maybe it’s new piece of the search puzzle. In select cases, we’ve seen a comprehensive algorithm rewrite.

    In the last month or so, Google has introduced all three. In an unprecedented slew of updates, Google eliminated organic keyword data, introduced hashtag value in its search results, and more importantly, released Hummingbird, the biggest technological update in at least three years. Marketing managers are trying to put the pieces of their SEO strategies back together, in many cases with pieces missing. It’s a classic Google move: Invoke chaos and see who comes out on top. It’s up to you to employ the proper responses to keep your website relevant in search rankings.

    (more…)

  • Google and its All-round Vision

    Google and its All-round Vision

    It has been a tough last few years for technology companies. Some like Microsoft and Blackberry have experienced drastic downfalls in sales of their products. Others like Apple have hard to work extra hard to retain its already threatened dominant market share. Some technology companies however, have been continually innovating and rising through the ranks. One such company is Google. Over the years, Google has become one of the most profitable tech companies in the market. Its focus on software production and management has put it in a position to easily compete with other hardware companies.

    (more…)

  • Google Gives Businesses Multiple Reasons to Create Google Plus Accounts

    Google Gives Businesses Multiple Reasons to Create Google Plus Accounts

    With the number of brands on Facebook reaching the 15 million mark, according to Venture Beat, Facebook looks to have yet another demographic firmly in the bag. Its main competitor, Google Plus, still lags behind in users, and it may always be second favorite. However, with powerful business integration and search integration as part of its design, Google Plus is something every business should consider using. Even in second place, Google Plus may be as useful to your company as Facebook.

    (more…)