When it comes to your email marketing template, the quality of your email template creator can make or break your customer relationship. 66% of users believe that they would read something that’s well-designed than plain. And 80% of them will delete the message if it looks weird in their mobile device. However, a good email campaign can increase subscriber engagement, giving you higher sales and click-through rates.
With recent figures from Econsultancy showing that 68 per cent of smartphone owners use their device for emails, it is becoming even more essential for businesses to make sure that their email marketing is optimised for mobiles.
There are a number of techniques that firms can use to make emails even more effective when they are opened on mobile devices, with ten of the best suggestions included below.
