Spread the Word: Generating Interest in Your New Business
Starting a new business can be tough. What can be even tougher is getting people to pay attention to it once you’re up and running. In the digital age, word of mouth moves fast and trends spread like a wind-driven wildfire. The tricky part is generating the spark in the first place.
So, how do you get the word out? If you’re saving money with reasonable hosting prices, you can also use a number of inexpensive methods to get your business noticed. These tips will help you begin generating interest in your new business to spread the word.
Think ahead and budget for advertising
Have you created a budget for your advertising or public outreach? If so, you are already ahead of the game in comparison to other fledgling businesses. However, most young companies prefer to put off advertising until they can afford it. This really depends on your goals and your financial obligations.
That being said, having the cash on hand to invest in an advertising strategy is a huge help in spreading the word about your company. Common strategies include paying for ads in the local newspaper or pay-per-click advertisements on popular search engines.
Social media is a powerful tool
When you’re starting a small business, there won’t be a lot of extra money. As a result, advertising can be last on the list budget-wise. Social media platforms sometimes offer deals or limited-time discounts on promotions and advertisements from your business. These are usually month to month arrangements. That way, when you decide you’ve gotten everything you can out of the deal, you can cancel it.
Engagement Builds Followings
Speaking of social media, one of the best ways to spread the word is to be active and engaged. When you get feedback from customers, whether it’s negative or positive, responding to them helps build your brand. Existing customers like being able to communicate directly and new customers will see how much you care about customer satisfaction. This can also serve as damage control if a customer is unhappy. Being responsive and proactive can nip problems in the bud before bad press can propagate and harm your business—particularly when it’s just getting started.
Cross-promotion and networking
Networking with other small businesses can reveal cross-promotion possibilities, in which you can help one another generate business. With cross promotion, complementary organizations agree to promote one another in social media and on their websites. A jewelry company can promote your brand of silver polish, just as a sporting goods store can offer discounts for outdoor activities. Finding a symbiotic business willing to exchange promotions may take some time and effort—but it’s always worth it when it works.
Word of mouth is a powerful Tool
Having a solid product or a service people can count on is just as important as getting your brand out there. If what you’re providing is of high quality, satisfied customers will tell others what made them so happy. While social media, networking, and publicity are all key to generating interest in your new business, providing people with something they need and doing it well is what will tip the scales in your favor.