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  • 3 Reasons Why You Should Invest in Sales Engagement Software

    3 Reasons Why You Should Invest in Sales Engagement Software

    If your business focuses on selling to customers, you need to ensure that you are successful in that endeavor. Selling your products and making money is how you stay afloat. On the surface, sales is an incredibly simple tactic. Still, in practice, it is much more complicated and involved, and you may need sales engagement software to help you achieve your goals.

    If you’ve never considered adding this tool to your business, you should reconsider. In the current environment, both companies and individual customers are wary and tired of being sold to. It’s easier than ever to ignore ads and hang up on sales calls. If you can’t engage with people, your chances of making sales decrease.

    To grab customers’ attention, you need to turn away from generic messaging and make it more personal. Instead of focusing on aggressive tactics to close sales, you need to use authentic engagement tactics. You have to do all of these things while still maintaining an efficient and effective sales team. Thus, adding sales engagement software is critical.

    In general, sales engagement refers to any interaction or exchange between your business and potential customers. You need to understand the buyer’s needs and preferences to support them best. Below are the reasons why you need engagement software to help with this endeavor.

    1. Makes Your Engagement Personalized at Scale

    Making your engagement personal for every prospect may not be feasible. If you incorporate engagement software, you are given a variety of features that can ensure that you are still reaching the number of potential clients necessary while also personalizing the experience. You can accomplish this by setting up intelligent and automated follow-up sequences to drive better engagement.

    2. Uses Metrics and Data to Drive Sales Outcomes

    Data and analytics are important components when it comes to sales, and you need to use these to your advantage to make sales. When you incorporate sales engagement software into your sales strategy, you will be able to use this information to make your sales more effective.

    Using techniques such as A/B testing and identifying valuable leads means you’ll be able to spend more time engaging with customers who want what you have to offer. You won’t have to waste time with people who will never respond to your messages. With the right information, you’ll be able to create sales pitches and campaigns that will target the right customers and increase your sales.

    3. Combines Various Tools Into One

    With regard to engaging with customers, it’s important to give them a personalized experience, but they also need a consistent one. This builds trust and credibility with your company and brand, as well as lets your customers know that you care about and value them.

    Your organization has a lot of different departments, and they may all be involved with the sales process at one point or another. To ensure that everyone is on the same page and offering the same information and customer service throughout the process, using engagement software is necessary.

    It ensures that every department has the most up-to-date information and knows what steps were previously taken.

    Having everyone on the same page creates a more pleasant sales experience for your customers, and that means they’ll be happier and more willing to buy from you in the future.

    Make sure your business and sales team have the right tools to make sales. With engagement software, you can increase your bottom line and make customers happier with the process.

  • 5 ways Chatbots and AI are Changing the World of Education

    5 ways Chatbots and AI are Changing the World of Education

    Data and AI are changing the world of technology in quite a lot of ways. Newer AI-powered technologies are helping students take exams from the comfort of their homes. We do not need to go anywhere.

    People can gain access to advanced learning resources and assignments in a matter of a few clicks. Data-driven analytics allow users to get feedback in real-time. Things have become easier for people.

    Using online platforms like Studocu, companies and educational institutions have been able to provide people with personalized learning environments. The idea is to provide customers with solutions that put to rest the problems and challenges that are facing.

    Here is how AI and chatbots have been changing the world of education:

    1. Personalized learning solutions

    Yes, chatbots and AI have been able to provide students taking online courses with personalized learning solutions. The pace and the type and kind of instructional approach can be chosen by the user as per his/her personal requirements. AI seeks to help learners by providing them with what they want (exactly). With AI, you can simplify the complex tasks that you come across.

    Consequently, learners (no matter how fast or how slow) can continue with the tasks that are given to them at their own pace. At the end of each task and assignment, students can access additional learning resources in order to enhance their skills and expertise. After looking at these examples, it won’t be wrong to say that there’s a lot of room for chatbots and AI in education.

    2. Communication is quick

    Yes, communication is quite quick if and when you use chatbots. A large number of people have been using messaging services on the phone. The same idea has been employed while developing chatbots. Chatbots can be used to communicate with people across geographical boundaries.

    These chatbots work exactly the way platforms such as WhatsApp and Facebook Messenger work. You can drop a message and people can respond after they have read it. It is quite easy for our generation because we are used to online chat platforms.

    3. 24×7 help, and it is instant

    Instant messaging allows learners to seek instant help. The moment you get stuck, you can ask people for help. No need for you to wait for answers. You can flag your doubts and people will respond to them when they see them.

    Help can be gained easily. There is absolutely no need for you to worry. It can all be accessed in real time.

    4. Feedback is smarter

    With chatbots, teachers can provide students with personalized feedback using chat support. This helps increase the personalized aspect. Not just the assignments, but the feedback is also personalized. This allows students to get their doubts clarified without having to come into the limelight. An individual’s doubts can be cleared without actually leaving the room.

    With smarter feedback mechanisms, students can learn freely without the fear of getting judged.

    5. Updates are automatic

    Updates can be installed in chatbots automatically, which means you do not have to go for manual updates. Facilities such as these help save a lot of time. You can concentrate on your assignments as they get updated.

    All of the newer updates will be installed automatically without spending even a single penny. Chatbots offer you a lot of opportunities to interact with fellow colleagues while working.

    Final words

    AI-powered chatbots are here, and they are here to stay. You can make your life easier and convenient with chatbots. If you have not embraced them yet, then go for them as soon as you can.

  • What Are Some Great Benefits of Using Google AdWords?

    What Are Some Great Benefits of Using Google AdWords?

    A lot of people are looking to get their business up and running. And relying on the internet is to be expected, especially now since so many users do their shopping online rather than going to a local brick and mortar store.

    As you can guess, there are quite a few ways to get others to visit your website, and when it comes to them, you have to make a choice. A choice of which methods you believe to be the most effective.

    Google AdWords tends to be overlooked quite often. Some believe that it is outdated and is not as effective as it once was. The reality is quite different, though. You can make quite a splash with it. Even more so if you include Google Ads Tools that are available for free.

    Things will change for those that have doubts and would rather stick to something else entirely after reading this article. The advantages below will be a clear indicator of how superior AdWords really is.

    Scaling

    If you think that there is a wall you are about to hit with AdWords, think again. The scalability goes to infinity and beyond, and the amount of impact you can make depends entirely on your efforts and nothing else. The business form does not matter as far as growth is concerned, right? And when there is a method to accomplish that, it should be put to good use.

    Smartphone

    Smartphones and tablet

    Since so many individuals prefer to do their browsing using smartphones and tablets nowadays, you could dedicate an entire campaign of ads to target this particular demographic. It could be a great addition to your arsenal.

    Multiple campaigns

    There are instances when you want to test things out on multiple fronts at the same time. Running a few campaigns simultaneously could really help when you want to gather data on as many different demographics as you can as fast as you can.

    Retargeting

    Keyword planning is not the only tool that you can put to good use when working with the Google kit. Retargeting could be the difference maker between making a profit and losing your money.

    Plenty of people that come to your website are not going to spend any money. And the first time they come here is also usually the last. But if they activate the cookies during this visit, you could potentially make them come back.

    The principle behind retargeting is pretty simple. You start a campaign that shows ads to these people, compelling them to come back. At the end of the day, something did cause them to visit your site in the first place, right? This means that the chances of seeing this kind of person visit again are quite high.

    Learning

    Learning

    If you decide to take on writing all the ad copies upon yourself, learning a new skill in copywriting should become a real possibility. The top professionals make a pretty penny, and if you ever get bored with your current job, you could always try your luck with copywriting.

    Getting a better grasp of digital marketing itself is also something you can expect by spending enough time with AdWords.

    Brand awareness

    A business needs to rely on more than just sales these days. Brand awareness is just as important. And while most companies tend to hire influencers and use other channels for raising it, ads on Google also help.

    Quicker than SEO

    Search engine optimization is crucial, but there are times when you have only a few weeks to act. And since SEO takes a long time to become effective, one has to look for an alternative, right? Well, nothing will bring you better results than AdWords in this case.

    Being in control

    While you do have to spend money on bids and so on, it helps to know that you can always stop the current campaign and start from scratch, or make adjustments in real-time. Monitoring the situation is important, but so is knowing when and how to make the necessary changes.

    Metrics

    Metrics

    Google Analytics should go hand-in-hand with AdWords. You will not have that great of time without a proper data analysis. Thankfully, the Analytics tool does wonders as it reveals all the information one might need, and thensome.

    In conclusion, if you are still doubting the potential of Google AdWords, these doubts should evaporate after reading this article. After all, when you look at all the advantages that one can benefit from, it becomes quite clear that only those who are foolish are not making more use of AdWords.

  • 5 Reasons You Must Switch To A Cloud-Based LMS Today

    5 Reasons You Must Switch To A Cloud-Based LMS Today

    As corporate training becomes the new normal, the eLearning industry is coming up with innovative solutions to make it more accessible.

    While once, providing training to employees was an expensive affair that required dedicated hardware or software, a comprehensive training infrastructure, and the help of instructors, cloud-based learning management systems (LMS) have completely revolutionised the training space.

    Offering many of the same benefits as their installation-based counterparts, SaaS LMS providers are making corporate training more cost-effective and efficient than ever before.

    If you are still not using a cloud-based LMS solution, you might be missing out on some significant training-related benefits.

    Let’s look at a few benefits of cloud-based learning management systems that give them an edge over traditional LMS:

    Cost-effective

    Since SaaS LMS does not require any special hardware or software, it automatically becomes a cheaper alternative to traditional LMS. However, don’t let the lower costs trick you into thinking that these are any less efficient when it comes to delivering training.

    Cloud-based LMS is not just cheaper, their innovative features and customisation capabilities make them a cost-effective solution designed to help you squeeze out better ROI from your corporate training efforts.

    Accessible

    Once again, since there is no specialised hardware or software installation required, SaaS LMS are extremely accessible. Moreover, most SaaS LMS providers understand the importance of a user-friendly interface for their products.

    As a result, modern learning management systems allow users to easily access and interact with training material from any device, including mobile devices. The best part is that the benefits of this accessibility are not limited to the learners.

    Even instructional designers and learning administrators can access and update training material and assessment reports from any device that has access to the web.

    Consistent training experience

    With the increasing popularity of the remote working model, along with an increasing number of distributed teams in multinational enterprises, providing a consistent training experience to employees across the globe is a known training challenge.

    With the help of cloud-based learning management systems, this challenge can be overcome effortlessly. As all instructors and learners interact on the same platform, with the same learning material, they all get a consistent experience.

    Easy to deploy

    Unlike traditional learning methods, updating existing learning material or even deploying a fresh course is a matter of a few clicks. Sure, developing this training material still requires time and effort but once that is out of the way, a cloud-based LMS ensures your learners get access to the new or updated material in no time flat.

    This is especially advantageous for organisations that are already engaged in some sort of training activities and are considering switching to a cloud-based solution. Once your organisation is done signing up to the SaaS LMS provider of your choice, you can simply upload your training material to the cloud and begin rolling it out immediately.

    No maintenance responsibility

    Most SaaS LMS providers have their own maintenance IT team that looks after the health of their product. In most cases, the sale of their services comes with a guarantee of uptime for their product.

    Moreover, most LMS providers have dedicated teams that work tirelessly to fix bugs and glitches in their products. Many also have teams dedicated to developing and introducing innovative features that are designed to aid more efficient training.

    Conclusion

    Cloud-based LMS, much like other cloud-based solutions, offer a clear advantage over their installation-based counterparts. Do you still have any questions regarding SaaS LMS providers? Feel free to ask them in the comment section.

  • Spread the Words About the Technology in Your Firm

    Spread the Words About the Technology in Your Firm

    For tech and new businesses, the exchange of business cards is not about giving out one’s contact information; it is about passing on a sense of accomplishment, of a completely realized business, of suitability, and an offer. For such a major ask, numerous companies and designers are trying the limits of what business cards could do by experimenting with different business-cards templates, painted edges, card stocks, soft-touch cards, and even VR.

    Why business cards are important in your tech firm

    Nowadays, the business world entirely is super-focused around everything digital, and the business marketing field specifically is obsessed with the internet. We are fast to grasp the latest approach to reach out to any audience online, and we overlook that offline marketing can be equally crucial. The physical business card is an amazing asset in that arsenal.

    Even a career behemoth that’s LinkedIn hasn’t forgotten about the business card. In specific fields and within certain age groups, these cards are presented. Even, while networking in a tech-savvy condition, a special business card can separate you from the digital crowd and make a fast (and conceivably long-lasting) impression about your brand.

    Business cards are still an important part of branding strategy and establish a professional and portable form of marketing or advertising that you can provide for anybody at any time. Professionals may disagree differ with regards to the part that business cards play in businesses today. Except if inadequately done, nonetheless, such cards surely won’t harm your advertising endeavors and may give a lift to your promotional efforts.

    Select a layout for your card

    Technology has done a great job to ensure that the design of your business cards is painless and quick. You can make use of an existing template, put your photos, or combine both. Sites like PicMonkey or Canva give heaps of free templates, however, they do require you to sign up for a free account. Pick a style you want, fill in the blanks, and you are good to go.

    If you would prefer to stay with a brand you know, Google provides a Business Card Maker via its search machine, Chrome. Any of these sites will enable you to print your designs, or you can request your crisply minted cards directly from the website itself. If you would prefer to print your cards at home, there is a Microsoft Word for you. They offer business-cards templates. Under the File menu, click on New and type “Business Card” into the search space. You will see an assortment of templates free for download.

    You can likewise import into Word layouts from Avery and match in your design to the fitting Avery business card paper, which is accessible at most office stores. A lot of these chains likewise sell their brand of papers, and the box should reveal to you, which template style to choose from Avery for reasons of compatibility. Avery likewise offers you economical printing services, in case printing at home does not live up to your desires.

    Business cards basically represent your brand’s identity. They give a face to your business when prospects see them, letting them know who you really are and what you do. When perfectly designed, they convey your business’ messages, values, and personality – positively impacting how prospects see your business. If they are done accurately, they can convince intrigued prospects into paying clients, when they are ready to purchase.

  • e-Commerce Ideas with the Most Potential

    e-Commerce Ideas with the Most Potential

    e-Commerce has certainly seen a lot of growth in recent years and it would seem that this trend is going to continue in the future as well. Given how many people are doing their shopping on the internet there is very little to be surprised about.

    But it is not just shopping. Those who believe that they can conquer a market should go for it. As they say, there is no good time to start a business. All you need is an idea you can build upon and become the authority of the industry.

    Feel like this is something you would be interested in as well? If so, make sure to continue reading and you will realize just how many potential e-commerce ideas are out there.

    Print on demand

    One of the biggest industries in e-commerce is print on demand. People love custom-made merchandise and plenty of individuals use it on a daily basis, not just for special occasions.

    If you want to conquer this particular niche, you will have to work hard on your designs rather than anything else. Marketing is a given, and there are platforms that automate the majority of the selling process, shopify print on demand being one of the prime examples.

    Your start will likely be slow, but if you are persistent and stick to the plan, you are bound to come out on top sooner or later.

    Groceries Online

    Groceries online

    Food delivery is becoming more and more popular. It is hard to pinpoint the exact reason for this trend, but it would appear that people are getting lazier overall. Sure, pizza delivery and such has been around for a long time, but now you have those who would have all the groceries delivered to them directly.

    Is this going to eliminate brick and mortar stores in the future? We will have to wait and see. If you want to profit from this, you will need to find a way to drive customers and ensure that your relationships with vendors are always in a good place.

    Social media consultancy

    Running a business that focuses on social media management is not a far-fetched idea. In fact, it is probably one of those with the most potential out of this list.

    It is no longer just Instagram and Facebook that people use. New platforms are popping every now and then, and brands want to get on top of those immediately. Hiring some outside help with the hopes of winning in the race of attracting the most followers is a natural option. And you could become the driving force in this fight.

    Graphic design

    Graphic design

    There is a high demand for freelancers as well as those who are willing to work under a contract. Finding a decent graphic designer is more difficult than one expects, even if you are looking to create something as simple as a logo.

    You could be the bridge, the middleman who would outsource graphic designers. In fact, you could do the same with every other type of freelancer.

    Customer Support Agency

    While it will take time to establish this idea and make yourself noticeable, there are a few agencies that offer various businesses customer support services. Because new ventures on the internet are popping every day, this particular is certainly worth consideration.

    Virtual reality

    If you are looking for a simple dropshipping project online, virtual reality equipment seems to be one of the hottest niches at the moment. What started out as a pretty expensive pastime activity continues to move in a positive direction from the customer’s point of view.

    The price is dropping as the technology continues to develop, making it much more accessible than it was at first. Add the fact that there are new games in development and you have a clear understanding that VR is a good investment.

    Crowdfunding sites

    Developing a website like Patreon or Kickstarter is a tall task, but not one out of the realm of impossibilities. If you have a team of people who would be willing to work on this, you could certainly create something special and see money coming your way.

    It should become quite clear that e-commerce has a lot to offer for everyone willing to take part and simply get started. Coming up with an idea and getting rid of doubts is always the most difficult thing, and it becomes even tougher when your first idea does not work out the way you thought it would. But as long as you are willing to push through and learn from your experiences, you will be able to land on your feet.

  • VideoProc – Not Only The Best MKV to MP4 Converter, Also All-in-One Video Processing Software!

    VideoProc – Not Only The Best MKV to MP4 Converter, Also All-in-One Video Processing Software!

    The digital age is here and so is the time of a digital transformation. There is a lot of content available (both online and offline) be it audios or videos, tons of formats to choose from, different requirements and different options to finalize amongst. For example: Back in the day, you used to have just black and white videos. Now, even in the category of colour videos, there is HD, 4K, 720p, 1080p and MKV as formats available.

    However, with so many formats, there is always a limitation. Not every device that you use will support every format that you have your video in.

    Take a look at the most trendy MKV format of videos, it is not supported by many media players and most Apple devices like Mac, iPhone and iPad. MKV files being extremely large due to their huge database of audio, subtitles and video, it becomes difficult to find an alternative when it fails to work on a device.

    Hence, the best way out? It is to convert MKV to MP4 file and then use it on your laptop or mobile phone. In fact, you don’t need to be a professional editor of spend loads of money in buying a professional software like Adobe Premiere, you could just trust VideoProc.

    VideoProc is an editing software available that not only convert MKV to MP4 format easily but also provides tons of additional features to ensure smooth usage.

    1. Smooth as glass conversion. Not only converting videos between just MKV and MP4 formats, VideoProc works to provides options between around 370 input codes and 420+ output styles. In case of the time to edit MKV and other large videos, it compresses the size also without harming the video, just the pixel-level quality changes slightly. It supports UHD files, works smoothly while uploading large files and has a vast catalogue of choices for any user to choose from.
    2. Enhancing the experience with GPU acceleration. VideoProc is a rare find, an editing software which is not as expensive as professional editing softwares but provides a full GPU acceleration for a user. It used Intel QSV, NVIDA, AMD and processes videos at around 47x times, making work easy. This is the reason why videos get processed really fast on the VideoProc platform whereas the quality also does not get damaged, be it for 4K videos, MKV to MP4 videos or others.
    3. Finding the best support with all-round features. In addition to all the above features, VideoProc works to provide an all-round experience with basic editing features like cut, overturn, colour settings etc and even professional ones like merge, convert etc to its users. It works to have No. 1 fast processing speed where it can convert even old videos or DVD files to modern day video formats. It can be used to record your webcam videos, computer screens or download content from UGG websites. Everything in one place.

    Here’s a visual tour of Converting MKV to MP4 with VideoProc:

    As a customer, if you have the following criteria in your books for use or need of a video editing software, VideoProc is the way to go.

    1. Lightweight and easy to use.
    2. High-speed processing.
    3. Supports both Windows and Mac.
    4. User-friendly and highly stable.
    5. Extensive features.
    6. Not very professional or high-end.

    VideoProc ticks all these boxes and provides an editing experience which isn’t available everywhere these days.

    A few more features of VideoProc are:

    1. Quantity and quality. While it does not reduce or harm the quality of your footage, it provides options to remove noise, remove fisheye, stabilize shaky footage or clips in videos and add watermarks.
    2. GoPro editing. GoPro videos are a different ball game altogether as compared to any other normal video. Being 4K, slow-motion or superview videos, VideoProc works as an easy option to edit them. In fact, in most cases if you have travel videos that you want to share on YouTube, VideoProc is where you can Transcode 4K HEVC so that there are no problems during social media sharing.
    3. Not just restricted to videos. VideoProc can also work easily with Audio files. Formats like MP3, AMR, WAV and FLAC can be easily used on the platform, converted, edited or extracted. Top-notch quality of 5.1 surround sound and extraction features, audios are simple with VideoProc.

    All these features and a simple 3-step basic way to convert MKV to MP4, VideoProc has it all. Uploading a file, changing the format and then running it, that is all it takes to convert files on VideoProc.

    Moreover, it has a special giveaway and Black Friday offer for users who wish to gain VideoProc Lifetime license going on, again saving you money with everything else that it provides.