Blog

  • Protecting Trade Secrets Through Intellectual Property Rights

    Protecting Trade Secrets Through Intellectual Property Rights

    Loss of data from documents can greatly hamper the competitive edge of research agencies and manufacturing organisations. For small and medium-sized businesses that are market leaders within their own segment, there is a specific necessity to cooperate with other companies; for example academic institutions or business associates, in order to maintain competitiveness and innovation. At the same time, there is also a need to safeguard their intellectual property rights. These include registered trademarks, brands, licenses, privileges, certificates, samples and exclusive rights. Within this scenario, it is also required of them to protect their trade secrets, for example, manufacturing or assembly procedures and compositions or formulae, which do not fall under legal protection rights in the manner that intellectual property does. Yet, classified trade secrets can play a substantial impact on the organisation’s competitive edge if they are misplaced or get into the wrong hands.

    (more…)

  • The 5 Most Recommended Web Hosting Providers

    The 5 Most Recommended Web Hosting Providers

    Finding web hosting is easy, but finding the best web hosting? Now that’s a whole other question. The plethora of web hosting services out there makes it a bit like wading through quicksand. Which one has the best deals? Which have the greatest access? What companies have the greatest value for customers? Your website is literally the face of your business. In many cases it is what customers see first, and you need to make sure that it looks great, works great, and feels great. Well, we’ve put together a list of the top 5 Cloud Kompare web hosting providers, and we’re going to leave it up to you to decide.

    1. Storm on Demand

    As a subsidiary of Liquid Web Inc, Storm on Demand has provided top quality web hosting services since 1997. Using only Enterprise Grade parts, Storm on Demand has been the vanguard of web hosting, now serving more than 20,000 clients across 120,000 different countries worldwide.

    Storm is well equipped to handle anything, with state of the art data centers, all backed by the best in server technology. You can expect to find persistent storage, hourly billing (pay as you go), guaranteed resources, and physical processor cores.

    That last one might be a bit confusing, especially if you have never used a web hosting service before. There are some services out there that will actually tell you that you are using a physical machine when you are in fact on a shared machine with other users. It might be difficult to prove, but Storm does not ‘play that game’, so to speak. Instead, Storm strives to fulfill the needs of customers by being honest and offering high-end services. Your website is serious business; you need it to work properly 100 percent of the time, and there is much more than just coding behind that. You need a server that supports all the right plugins and an uptime that cannot be rivaled. A Storm is coming.

    2. GoDaddy

    When it comes to web hosting companies, Go Daddy is perhaps one of the most Noteworthy web hosting services, and with good reason. You’ve seen the commercials on television and you’ve probably even gone to their website to see ‘the rest of the commercial’, as it were. Their risqué tactics have made their service known near and far, but when it comes to providing that service, do they hit the nail on the head or could they do better?

    GoDaddy actually does deliver on service with strong uptime statistics and an easy to use website that will allow nearly anyone to set up and customize a hosting plan. Right now, GoDaddy claims to manage more than 60 million domain names and 13 million customers across a wide range of different locations.

    When you sign up with GoDaddy, you can expect a free domain, free e-mail, and 1-click installs with more than 200 free applications. Security is top-notch with 24/7 monitoring and DDoS attack protection. You are most definitely in good hands here.

    3. SiteGround

    In 2004 SiteGround brought its own brand of excellence to the web hosting market, now servicing more than 250,000 domains worldwide. SiteGround has Data Centers in three countries:

    • The United States
    • The Netherlands
    • Singapore

    Unlike many other services, SiteGround seems to be okay with using open source software including Apache and PHP, making it very friendly for those who like to ‘tinker’, so to speak. With great rates and a dedication to excellence, SiteGround is without a doubt one of the better options out there. Take a look at it and see what you think because picking a right web hosting service is important for your website. Remember, when you are in the market for web hosting, you are in the market for pure excellence.

    4. Liquid Web

    Owning three different data centers, Liquid Web has been a player in the web hosting game since 1997. They offer a number of high-end products including:

    • Dedicated Servers
    • Dedicated Add-ons
    • Storm Cloud Servers
    • Storm Add-ons
    • VPS Hosting
    • Shared Web Hosting
    • Storage/Backup
    • Database Hosting
    • Network Services
    • Security service
    • And more

    As you can see, they have a level of service available for virtually everyone, putting them right at the top of the game, and most likely at the top of your list.

    5. HostGator

    If you’re looking for the best, you’ve found it. HostGator is a high end platform delivering a plethora of different services including unlimited domains, and even one-click WordPress installation. You will never have to worry about uptime again as HostGator boasts a 99.9 percent uptime with three plans available for web hosting.

    Having won more than a few awards for dependability, it is no surprise that HostGator has stayed at the top of the game, and with unlimited server space, there is no reason why you should not give them your unlimited trust.

  • Cloud Based Video Conferencing Can Be a Bridge

    Cloud Based Video Conferencing Can Be a Bridge

    Updating software is a pain. It’s supposed to automatically update, but it usually doesn’t. Meanwhile, your computer or network probably is vulnerable to the latest Internet virus. Then there are the updates you don’t want because you’re working, and you don’t have time to stop and restart your computer.

    Things can be even worse when you’re dealing with video conferencing software. Does everyone on the call have the latest update? Probably not. This can cause real problems. Who cares about a pretty new graphic interface, when the video feed goes black on three screens right before a presentation? All because one software update suddenly made Skype incompatible with OS X.

    If only there was a way to bridge all the different software programs on local computers or networks regardless of version to a single video conferencing solution. Then you wouldn’t have to call your local IT guy who’s afraid of Macs or always wants to trouble shoot over the phone. You know, the guy who can’t get the Flash plugin to work right in Firefox?

    (more…)

  • How will a CMS Impact My SEO Efforts?

    How will a CMS Impact My SEO Efforts?

    Search engine optimization (SEO) is all about generating the most relevant content, first and fast. This may seem like it would be accelerated by a content management system (CMS) as the CMS ensures that the content is credible and well written.

    (more…)

  • Beginner’s Guide to Amazon Web Services [Infographic]

    Beginner’s Guide to Amazon Web Services [Infographic]

    Imagine a cloud-computing service so powerful, that it makes the work dozens of servers in a large room completely obsolete. From the U.S. to China and most countries in between, tens of thousands of businesses trust it with their online security and information. It powers websites that most internet users visit every day, including Reddit, Netflix and Pinterest. Yet, according to our friends at Udemy, almost 2/3rds of Americans don’t know what it is.

    The answer is Amazon Web Services, and it has changed how the World Wide Web is run in a profound way. It began in 2006 and has since expanded to a $40 billion product, with projections expecting that number to climb to $241 billion in the next 10 years.

    Udemy is an online learning marketplace where users can take educational courses in a plethora of subject matters, and they’ve created an infographic to tell us more about the prevalence of AWS, and why it is so important to our daily browsing.

    Beginner's Guide to Amazon Web Services

    The original infographic can be found at Udemy – AWS Training.

  • Enhance Your Reading Experience with Audio Books

    Enhance Your Reading Experience with Audio Books

    If you are an avid reader, you might find the prospect of audio books a bit confusing. After all, there is no reason not to actually read the book, right? Actually, you would be incredibly surprised at just how much an audio book can enhance your reading experience. How often have you found that you simply do not have the time to sit down and read a physical book? There are plenty of times that this might happen, for example, at work, in the car or even when you’re working out at the gym. There are so many instances in which you might want to advance your reading, tear through a series or even just find out what happens on page 143, but you don’t have the time to pick up that heavy novel and flip through the pages.

    Don’t worry, you’re not alone! The world has become far busier than it once was, and with that being the case, more and more people are searching for eBooks to help them meet their own personal quota. It is no surprise that now we have the Nook App on board; if you’re looking into audio books, free apps like this are your best bet. Barnes and Noble introduced the new app last year and it’s continuing to gain a considerable amount of traction in the reading community.

    (more…)

  • Which Online Marketing Channels are Relevant for 2015?

    Which Online Marketing Channels are Relevant for 2015?

    In a world completely dominated by technology, it’s no wonder that most companies are channeling their marketing budgets toward online advertising. Reaching customers all over the globe via one location—the Internet—allows companies to increase their reach and boost revenue.

    What most companies fail to realize about online marketing, though, is that just because a channel was popular a few years ago doesn’t mean it is still relevant today. Many online marketing strategies come and go, which means that if you truly want to use online marketing to your advantage, you need to ensure you’re using options that still resonate with consumers today.

    So if online marketing is in your near future, consider using the following online marketing channels that are relevant for 2015.

    (more…)

  • PPC Techniques for Local Services

    PPC Techniques for Local Services

    Technology penetration has made it possible for brands to reach the masses more effectively. Technological awareness is at an all-time high with people gaining access to the internet through various internet enabled devices such as mobile devices and computers. The internet has changed the marketing and advertising space. Businesses and brands are competing with each other to optimize user experiences. Trends in the field has shown an exponential growth in online advertising as more brands take to explore the various delivery channels available at their disposal. One of the most common is Pay-Per-click (PPC).

    This strategy is effective, for example, as it can be used as a matrix to measure the effectiveness of a marketing campaign. PPC are advertisements on websites and software applications used to create brand awareness. However, user trends have shown that brands need to have a strategic plan to have effective results from PPCs. Conventional business practices have been put on the spotlight and standard marketing procedures have had to evolve to address emerging trends. Several tactics can be used to ensure marketing success for businesses and brands. Small businesses and brands have to compete with national and international brands which have large marketing budgets. PPC manager from WillBeCoded.ca company shared some PPC techniques local businesses can use to ensure success.

    (more…)