Logo Design Meets Tech

Logo Design Meets Tech

We have reached such a point in the domain of technological advancements, that we see something new every other day that enthralls us. In fact, we have already made an unbelievable process and have historical facts to support it as well.

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In 1977, the founder of computer company Digital Equipment Corp, Kenneth Olson said that no one would ever want a computer in their home.

However, by 2012, nearly 80% of the US households had personal computers. Fast forward to today, we are using computers and the Internet for all kinds of activities – from ordering groceries online to taking rides in driverless cars.

Here is the thing- even the founding fathers of computers and software couldn’t have imagined we would accomplish so much so soon.

Although the hardware capabilities i.e. the processing power we have managed to conquer today is certainly worthy of discussion, for the time being, let’s take a look at the software front in the graphic designing industry.

Evolution of graphics and logo design

We started with DOS and then came the GUI, and over time we kept on improving and releasing advanced software programs for these upgrading OS that could help design intricate patterns, logos, etc., build and animate 3D objects, add visual effects to videos, and more.

Talking strictly above company logos, we have had powerful software like Adobe Illustrator, Photoshop, InDesign, and more that helped graphics designers to create highly-detailed and premium-looking company logos easily.

However, today we have reached new heights with even more powerful technologies like Artificial Intelligence and machine learning.

The new age of logo design

Although the graphics design software made logo design a lot easy, they were still complicated enough to be used by an average user.

So, the small business owners still had to hire design professionals either locally or through freelancer platforms which meant they had to face problems like:

  • High costs.
  • Unsatisfactory results.
  • Multiple design revisions that consumed a lot of time and were really a hassle.

The problem was that the entrepreneurs knew that having a professional company logos is one of the most effective ways to generate interest in a new business. After all, it’s an integral component of branding and marketing.

So, they were actively looking for a solution that worked for them. Today, we finally have it on the Internet.

For instance, there are these next-gen logo designing programs such as the Tailor Brands Logo Maker that give the control to the business-owner himself.

There is no middleman, no pocket-hurting price tags, and no long waiting periods. These software platforms are based on advanced technologies like Artificial Intelligence and data analytics and can produce some of the most attractive logos in a matter of minutes!

What’s more, since they base their designs on the details given by you regarding your business and design preferences, the results are highly satisfactory.

Conclusion

Technology has improved upon a great number of things for businesses and individuals alike. In the sphere of logo making, smart designer programs are now emerging as an affordable solution for the small businesses.

However, this doesn’t mean that the jobs of human designers are in jeopardy. There are still many companies that want a “human touch” in their logo designs and are willing to pay the price for it.

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