Social media and the blogs are conversational in nature.
They are fascinating, since ideas are generated, evaluated, praised and criticised, all at the same time.
Most of the time, the participants are a happy crowd of the conversation; however, in order to have a conversation, the first thing that we need is productive content.
The conversation starter plays the major role in getting the links, references and the attention.
One does not need to be controversial or rude in order to attract links; but it is very necessary to have a productive content development strategy in place to help one realize his goals.
The following 3 easy steps of productive content development strategy may be followed for more conversations, more links and increasing attention.