There is no one thing that simply “is” search engine optimization, but by following a few easy SEO tips you can help your site rank well. There are a lot of elements to what SEO is, and this is one of the reasons climbing up the search results can be such a difficulty for so many webmasters.
SEO itself is not easy; that’s why lots of people, businesses and organizations spend big bucks to hire out firms to do SEO for them.
Having someone else do SEO for you is a great solution if you have the money, because SEO experts don’t come cheap.
If your current budget has you relegated to trying to do SEO on your own, fear not, there are many easy SEO tips that you can implement to help you rank well.
There are plenty of great SEO resources all over the web, including various tools and tutorials.
10 Easy SEO Tips
We know SEO is complicated enough, but sometimes all the information on how to do it can make everything even harder!
This is why we are happy to offer you 10 quick and easy SEO tips:
1. You Need Quality Content – Most Important of the Easy SEO Tips
You should craft unique and well-written content that includes your keywords. Actual people need to read this stuff, not just search spiders.
2. For Keywords, Think More About Phrases and Not Just Single Words
You are better off using “best cotton towels” and not just “towels” for a keyword. Long tail keywords often mean lower competition.
3. Keep Your Content Fresh and New
Adding new content regularly can help your ranking, and it will encourage actual human visitors to come to your site much more often.
4. Build Quality External Links
A lot of webmasters get it really, really wrong when they set out to get as many external links as possible, often through spammy comments on other blogs and sites.
One link from a trusted site with a good reputation can do a lot more than a lot of poor links.
5. Keep Your Text as Natural as You Can
If your text is bursting with keywords, you are in for problems both with the search engines and your users.
This is known as keywords stuffing or spamming, and search engines don’t like it.
This practice can lower your search rank and will probably drive away visitors since your text will be almost unreadable.
6. Don’t Bother With Paid Links
They won’t help a vast majority of the time because they are tucked on sidebars which aren’t viewed as well by the search spiders.
If they are obviously sponsored links, they won’t go as far either and real people won’t be too likely to click them.
If you need links, start contacting other webmasters and maybe arrange a trade.
7. Focus Your Pages
If you try to focus on multiple keywords or keyword phrases at once, you are watering down the potency of your work.
Think of using one or maybe even two keyword phrases per article tops.
8. Get on Social Media
Your site or blog needs a presence on places like Facebook and Twitter, and feel free to share your pages there.
Bookmarking sites like Digg and Stumbleupon can do wonders for your search rank and the number of visitors you receive; don’t be shy about submitting your own pages here every now and then.
9. Don’t Let Yourself Look Like a Spammer to the Search Engines
When your register a domain, pick a site that doesn’t block ownership information; you want one that is transparent to who buys their sites.
This is one of the easy SEO tips that you don’t need to worry about implementing on a regular basis.
10. Don’t Rely of Flash or Java
If you want the search engines to find you based on keywords, it will be mighty tough if you have page after page of Flash or something else the spiders can’t see.
Make sure there is text on the page that can be found and indexed, which is an important and easy SEO tip to follow.