Use of Color and its Importance While Designing Websites

Use of Color and its Importance While Designing Websites

Often a major question that is faced by the designers while designing a website is about the choice of a particular color that will suit the identity of the brand and the niche of the website. The choice of a wrong color for a website might prove to be disastrous as a color can have a negative impact on the psyche of the readers. It is imperative to say that color communicates more than the words that are published on a website.

Prior to deciding on the color scheme, you need to consider the profile of the target audience, the nature of the services that are offered by the website, and most importantly, the aim of the site.

Use of Color and its Importance While Designing Websites

The Power of Color

Color is known to be a powerful tool for web designers because it helps in communicating the message through the site easily. With the use of effective color, designers can express personality of the brand and highlight different parts of the content.

There are a few guidelines that designers have to follow while using colors for their website. Some knowledge of the color theory is a must for the designers before beginning the process of designing a website.

Overview of Color Theory

When choosing colors, start with the color wheel because, traditionally, that is considered to be the first point in the process. Color can be segregated in three parts:

  1. Primary colors that consist of a base color as blue, red and yellow.
  2. Secondary colors that include purple, green and orange.
  3. Tertiary color that include various mixtures of colors.

As part of the color theory, it is important to understand the relationship between different colors. It is important for web designers to understand groups of colors that are related with emotion. Important color schemes that are in vogue for designing websites are also an important part of the color theory.

Effect of Color on Readers

Color theory helps the designers to understand the importance of colors and the effect each of these colors have on the senses of the readers. You cannot deny that readers, too, have an emotional response to the colors that are used on the site.

Because of this emotional response, it is important for the designers to be deliberate while using colors for a website. Some colors can excite and stimulate readers, while other colors can make the readers feel tranquil. Often mixing the colors can prove to be beneficial for the websites, but make sure that you do not overuse these colors. An effective use of color is the mixing of complementary colors.

Influence on Conversion Rate

Psychologists believe that readers on a subconscious level are prone to have impressions about the choice of color and almost sixty percent of the refection or acceptance of a website is directly linked to the color used on the site.

The selection of a particular color that has a positive impact on the reader can cause the reader to browse the site longer than a color that has a negative impact. The longer site stay can lead to a rise in the conversion rate.

While considering the color scheme for the website, make sure that the background color provides good contrast for the site content to make it easier to read and view for the visitor.

Appropriate Choice of Colors

The color of the text is also important it is always advisable to keep it dark so that it is easy for the eyes. Whereas the color used for describing the product can be in different colors. Make sure that the color that you are using is relevant to the industry. For instance, the color red evokes emotion and is used for call-to-action buttons or for sites designed for children. Orange is known to be appealing to the young generation and often many technical companies use this color.

While yellow represents creativity and cheerfulness, it can also be painful on the eyes because it can be bright on a screen. Blue is a conservative color and relaxes the nervous system, and is suitable for hi-tech websites.

Adapt Simplistic Approach

While there are millions of colors to choose from, make sure that you do not make it look like a rainbow with too many colors. As a rule of thumb, while designing a site, keep the choice of colors restricted to a maximum of three colors.

Often you can achieve success with your website by keeping it simple. It is very unlikely that you will use colors that will fit the target audiences across different categories. As a designer, the key to the successful choice of color is to find the color that will suit your target audience the best.

Monochromatic Color Scheme

An emerging trend about the use of colors in web designing is the use of monochromatic color schemes. Monochromatic color schemes use only white or black shades. This color scheme is known to have a good impact on the readers as it is similar to traditional print media and the contrast makes such a site that uses the scheme to be easy to read.

Another reason behind the rise in popularity of this color scheme is that it is easy to design. Often, while using different colors, designers have to worry about the right combinations to make it look perfect, but with the monochromatic color scheme you only need to decide on one color and then lighten or darken the shade.

Avoid Wrong Color Combination

While you can use different color combinations on a site, some combinations may not fit with the niche of the website. If you are in doubt about the use of the colors to use, you can always resort to using the monochromatic color scheme. Since there will be no competing colors when using the monochromatic color scheme, it can give a simple and harmonious look to a website.

Help in Emphasizing the Important Parts

If you stick with a simple color scheme, you can use contrasting colors to emphasize important parts of a website to the readers. A simple color scheme also ensures that there is no distraction on the site as can happen when multiple colors or flashy colors are used on the website. Reducing distraction is a great way of also emphasizing the important content to readers.

John Tully is a web designer and he writes blogs about the recent trends that are prevalent in web designing. You can click here to go through the blog that deals with the use of color in web designing.

5 Responses to “Use of Color and its Importance While Designing Websites”

  1. Mathew says:

    Color is a powerful tool in building a successful website. Color is used to get your business noticed and positively connect potential clients. Whether created by a professional web design company or the individual, having the right color scheme on your web page is crucial in attaining a professional, high quality site that is well- received by viewers.
    Color theory dictates how colors can be combined for optimal use and allure, which will vary depending on the format and content of the website itself. Now most of the web design company are using color theory while designing a website for their clients and I am planning this color theory in detail.
    Thanks for posting such attractive and useful information.

  2. Paula Kurtson says:

    While designing the best website for your use, website design company is now planning to deal with the importance of color combinations. Before deciding the color schemes of your choice, you need to focus towards the target audiences first and then deal with the services, you are currently focusing at. Color can also try to be the most communicative way to deal with the site easily. The colors are available under secondary, primary and tertiary color combinations. The main effect of the colors will be on the readers along with specialized emotional responses for your use. The main influence will be on the conversion rate.

  3. Amazing article !! one of the creative article that i have came acrossed..

  4. Tot Dental says:

    A magnificent article.
    We are designing our new website and we will have in mind these magnificent tips.
    I think it has been an article of great help.
    Best regards.

  5. Jenny says:

    Thanks for sharing these tips, it’s also helpful in applying these to e-mail newsletter campaigns as well.

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