Often a major question that is faced by the designers while designing a website is about the choice of a particular color that will suit the identity of the brand and the niche of the website. The choice of a wrong color for a website might prove to be disastrous as a color can have a negative impact on the psyche of the readers. It is imperative to say that color communicates more than the words that are published on a website.
Prior to deciding on the color scheme, you need to consider the profile of the target audience, the nature of the services that are offered by the website, and most importantly, the aim of the site.