There’s nothing worse than investing countless hours and amounts of money into your business website only to have it flop on debut. It’s natural to feel disappointed if this happens after the anticipation of unveiling your new website has been building steadily.
Although an ineffective marketing plan can have something to do with a website that’s not drawing business, the actual website itself may be the problem. No matter what you do to draw traffic to your site, if potential customers hit the “Back” button shortly after arriving, they’re not likely to return.
This is why developing a user friendly website is so important. Learn how to capture and maintain consumer interest with a friendlier, more valuable site.