Technically Easy

Tag: PPC

  • Tested Ideas for Successful PPC Marketing Campaign

    Tested Ideas for Successful PPC Marketing Campaign

    To promote your business, you use different SEO techniques, including social media posts and blogging. LinkedIn is a powerful platform to increase the engagement of potential customers with your business. Along with all these efforts, you cannot ignore PPC (pay per click) marketing.

    Undoubtedly, PPC marketing services will help you stay ahead in the competition. By using PPC strategies, you can increase the visibility of your company on the web. Moreover, you will get a chance to target a specific audience. For your help, here are some tips for PPC marketing. These will help you to improve your ROI (return on investment).

    Multiple ads and A/B testing

    For your business, you will need specific ads. You cannot randomly select an ad to promote your business. To get PPC ads with the highest conversion rate, make sure to test them. Indeed, A/B testing is a simple process.

    Create two different ad campaigns and use Google analytics to determine their performance. You have to tweak body text, headline and landing page frequently to create the best PPC ad. Remember, you have a consistently evolving group in your customer base. Hence, regular A/B test is important.

    Long-tail keywords

    Nowadays, web users are frequently using long-tail keywords to find services or information. For this reason, you can enjoy the benefits of long-tail keywords in your ad campaign. It is important to address particular needs. Make sure to research keywords with low competition. You will need suitable keywords to create an ad campaign.

    Multiple ad groups

    In an ad group, you can target particular keywords. To extend the reach of the PPC campaign while targeting a specific group, avoid restricting yourself. Make sure to set up different ad groups and use A/B testing to determine the best groups for your company.

    Fortunately, several platforms allow you to set up several ad groups, such as Google Adwords. If your ad group is not converting, feel free to delete unproductive campaigns. Remember, your ad campaigns should complement your content marketing tactics.

    Landing page optimization

    To find particular information, users often use long-tail keywords. You can take benefit of this situation by optimizing highly relevant ads and landing pages. Focus on the consistency of landing page verbiage, call to action and PPC ad. Remember, SEO practices will help you to keep landing pages unique.

    Geolocation settings

    A multinational company may not need geolocation settings, but it is essential for local retailers. For this reason, target your advertisements for an intense geographical area. Your ads should target clients within your market. In this way, you can understand the requirements of customers in your area.

    Negative keywords

    PPC strategies are incomplete without keywords, and marketers often ignore negative keywords. Remember, negative keywords may prove helpful to target a particular audience. It is an easy way to increase the relevance of your ads to customer searches.

    Feel free to use negative keywords in an ad campaign. Its outcome might help you to save money and time. Sometimes, negative keywords prove suitable to deter disinterested people.

  • What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

    What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected

    You’ve probably heard advertisers talk about Google ads fraud or simply click fraud. You could have even been a victim of this fraud. But, what is Google ads fraud?

    Click fraud can be defined as a form of cheating that occurs online in pay-per-click internet advertising. Pay-per-click advertising entails posting ads for which website owners pay a certain amount of money that is determined by the number of people that click on those ads and visit their sites.

    Ads fraud occurs when an automated script, a computer program, or a person imitates a legit web browser user and clicks on an ad without the actual interest in what the ad’s link targets. This form of fraud has been the subject of increasing litigation and controversy with advertising networks benefiting from it.

    How Does Google Ads Fraud Occur?

    Google ads fraud is simply a tactic where users, both bots and humans, click on ads repeatedly to achieve illegitimate results for the ad or publisher. Even the advertiser can click their ad repeatedly with the same intent.

    Somebody can also be sitting in front of a computer and mindlessly click a single Google ad repeatedly. A virus or computer program can be used to perform the same act. At its basic level, Google Ads fraud is about the click’s intent. And, this is where this concept gets hazy. How can you determine a click’s intent to ascertain that a person has committed a Google ads fraud? And for what reason can somebody do that?

    Why Does Google Click Fraud Occur?

    It’s almost impossible to answer the question, what is Google Ads fraud, without knowing how Google Ads work. Google ads appear in search results because advertisers pay for the phrases or words that internet users type in the search engine box. If a company’s ad is clicked on by the user, Google charges it for that click. It’s a cost-per-click system with some clicks costing advertisers more money than others.

    The publisher of these ads can be other websites or Google. Google, its advertisers, as well as second- and third-tier publishers form Google’s advertising network. However, Google pays these websites when internet users click on the ads that appear on them. This now explains why a person may commit a Google Ads fraud. There are generally two major types of Google Ads fraud.

    Network Click Fraud

    The idea of committing a Google Ads fraud is to increase the money earned by a network fraudulently. Generation of false clicks on a Google ad by a partner publisher can earn them more money than relying solely on real people clicks. Perhaps, you might be thinking that Google would also profit from these clicks because advertisers will pay for the fraudulent clicks.

    Unfortunately, this is not true. Click fraud degrades the overall quality of Google’s advertising network. That’s because any advertising network’s value depends on the ability to generate real and productive ad clicks and views. A network is of lower quality if it gets more clicks without corresponding sales or inquiries.

    Competitor Click Fraud

    This is a more malicious type of Google Ads fraud. It’s usually targeted at the ads of a specific company. The main reason for committing this Google click fraud is to generate false clicks and raise the Google marketing cost of a company. Since Google Ads are simply a form of cost-per-click marketing, generating more false clicks will deplete the marketing budget of a company.

    This form of Google Ads fraud can mean the end of the advertising ability of a small business. And, if the competitor succeeds in their scheme, they win by appearing more prominently in Google search results pages.

    How to Detect and Prevent Google Ads Fraud

    Now that we have answered the question, what is Google Ads fraud, you may want to know how to detect and prevent it. Detecting a Google click fraud is sometimes obvious. For instance, if your advertising bill from Google goes up significantly without a corresponding surge in sales, you could be facing a click fraud. However, there are times when detecting Google Ads fraud becomes subtle.

    Nevertheless, some companies specialize in detecting Google Ads fraud. These can track your ad clicks to find out if fraud has occurred. You can also check for sudden changes in overall performance data, analyze timestamps, and IP addresses.

    There are many ways to prevent Google ads fraud. They include avoiding fraudulent IPs in your ads, excluding locations, and avoiding placements in low-quality sites. There are also third-party software, plug-ins, and services that can help in the reduction of click fraud.

    The Bottom Line

    Google ads fraud is real. You’ve probably heard an online ad fraud case involving a prominent company. Your company or business could have even been a victim of this fraud. To avoid this fraud, pay attention to your Google advertising bill or use Google ad fraud protection services and tools.

  • PPC Techniques for Local Services

    PPC Techniques for Local Services

    Technology penetration has made it possible for brands to reach the masses more effectively. Technological awareness is at an all-time high with people gaining access to the internet through various internet enabled devices such as mobile devices and computers. The internet has changed the marketing and advertising space. Businesses and brands are competing with each other to optimize user experiences. Trends in the field has shown an exponential growth in online advertising as more brands take to explore the various delivery channels available at their disposal. One of the most common is Pay-Per-click (PPC).

    This strategy is effective, for example, as it can be used as a matrix to measure the effectiveness of a marketing campaign. PPC are advertisements on websites and software applications used to create brand awareness. However, user trends have shown that brands need to have a strategic plan to have effective results from PPCs. Conventional business practices have been put on the spotlight and standard marketing procedures have had to evolve to address emerging trends. Several tactics can be used to ensure marketing success for businesses and brands. Small businesses and brands have to compete with national and international brands which have large marketing budgets. PPC manager from WillBeCoded.ca company shared some PPC techniques local businesses can use to ensure success.

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  • 3 Ways To Become Less Dependent on Google Search

    3 Ways To Become Less Dependent on Google Search

    When you compose a new post for your blog, what’s the first thing you have in mind? Is it your readers? Or is it Google? It’s a sad reality of the modern web that bloggers cater to the whims of Google, often to the detriment of their readers. They stuff their article with keywords and mind every little link, lest they find themselves not ranking in the top 10 for high-volume keywords. But you know what?

    You can’t blame them

    The incentives are there. Google is the world’s biggest traffic referrer. Bloggers need traffic, and so catering to Google’s rules can pay off. Unfortunately, at the same time it can create a poor experience for readers.

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