Technically Easy

Tag: Online Marketing

  • Which Online Marketing Channels are Relevant for 2015?

    Which Online Marketing Channels are Relevant for 2015?

    In a world completely dominated by technology, it’s no wonder that most companies are channeling their marketing budgets toward online advertising. Reaching customers all over the globe via one location—the Internet—allows companies to increase their reach and boost revenue.

    What most companies fail to realize about online marketing, though, is that just because a channel was popular a few years ago doesn’t mean it is still relevant today. Many online marketing strategies come and go, which means that if you truly want to use online marketing to your advantage, you need to ensure you’re using options that still resonate with consumers today.

    So if online marketing is in your near future, consider using the following online marketing channels that are relevant for 2015.

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  • Content Marketing: The Present Phase of Online Marketing?

    Content Marketing: The Present Phase of Online Marketing?

    In the present online paradigm, owing to lack of time or increased awareness, consumers have simply shut-off the traditional world of the internet marketing. They simply ignore the magazine advertisements, mark the advertorial mails as spam and have become so efficient in the online surfing that they can simply extract the required information without bothering for the banners or the pop-ups(thus, making them useless).

    Smart marketers have understood that such traditional marketing practices are not as effective as earlier, thus drafting down to the content marketing as the present and future of the online marketing.

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  • Get Success with Video Marketing

    Get Success with Video Marketing

    With the onset of the new inventions in the field of online marketing, firms have started delving into newer and more effectual ways of targeting their intended audience. Video marketing can be said as a major breakthrough in this field.

    Not only has it successfully paved the way for video sites like Dailymotion and YouTube, people have started getting more inclined to opt for videos instead of reading same bland content. Video marketing is a roaring marketing just waiting to be the next big thing in the field of internet business.

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  • Why Reputation Management Should Be Part of Your Online Marketing Strategy

    Why Reputation Management Should Be Part of Your Online Marketing Strategy

    Until recently (about the last 5 years or so) no one really thought much about the way a search engine results page might affect their business. But with the prevalence of widespread access to SEO strategies and a huge growth in SEO firms and freelance SEOs, more website owners are becoming savvy to the strategies that will help them rank better. Although this is good knowledge to have, it can also be damaging to your business. For example, review sites optimize their sites so that their reviews will rank well when people search for business names. That’s great if you have a lot of good reviews, but not so great if the top review on that site is negative and untrue.

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