Long-tail SEO

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s often the more specific, less-searched-for keywords that end up driving conversions. I’m talking about long-tail keywords.