When it comes to website content, SEO is still king across the Internet. With the proper words and phrases, you can drive traffic to your site through search engine rankings.
However, you can’t just pick and choose any words to permanently earmark your website. Consider some of these optimization techniques to keep your website at the top of the search engine pages.
To use a keyword in the domain name or to not is one of the age-old questions that people in the SEO world can’t really agree on. On one side we have people who would say that it is very important and as much as possible a must-do. The other half is convinced that this practice is overrated and is in fact not that helpful in increasing page rank.
The fact that Matt Cutts said in Google’s YouTube video blog that Google intends to reduce the importance or weight of keywords in domains as far as ranking is concerned further reinforces the belief of the latter.
On the other hand, it would also be foolish to completely disregard the benefits that one can get from having keywords in domain names. Any reliable SEO company or team knows that. However, they do have to weigh the pros and cons of incorporating into the domains of their websites the keywords they are trying to rank in because the truth is, there are also many websites that have become successful thanks in part to keyword domains.